Major topics in logistics between China, digitalisation and skilled workers

by A. Bergmeier - 2024-02-13

Anyone who looks at the logistics industry from an organisational perspective will quickly recognise how strongly global developments, technological innovations and structural issues overlap. Stefan Rummel, Managing Director of Messe München, describes the current situation as complex, but at the same time characterised by clear focal points. In his view, several topics are converging into central lines of discussion that will have a significant impact on the industry in the coming years.

China and international trade routes

One of the dominant topics is the growing importance of China and the associated trade routes. The Belt and Road Initiative, often referred to as the New Silk Road, is present in the forum programmes and is being discussed intensively. What is striking is the increased interest of Chinese exhibitors who come to Munich specifically to establish contacts with European partners. This trend is perceived not only as a geopolitical development, but also as an economic opportunity for companies from Europe. Rummel points out that the Chinese government is increasingly focusing on imports. This opens up new perspectives for European suppliers who have previously concentrated more on regional markets. Events organised by Messe München serve as a neutral meeting place for initiating these contacts and exploring concrete opportunities for cooperation.

Digitalisation and artificial intelligence in the supply chain

A second focus is on advancing digitalisation, in particular the use of artificial intelligence along the entire supply chain. The expert forums are less about abstract visions of the future and more about concrete applications in logistics. Discussions focus on how data-based systems can control processes more efficiently, improve forecasts and automate operational procedures. It is clear that although many companies have the technical know-how, integration into existing structures remains a key challenge. The industry is at a point where it is no longer the availability of technology that is decisive, but its sensible use in everyday life.

Skills shortage and the changing job profile

Another key issue is the shortage of skilled workers, particularly in the truck sector. The shortage of drivers has been a concern for the industry for years, but is becoming increasingly acute in view of demographic developments. The discussion revolves around the question of whether the job profile is still relevant and how new target groups can be tapped. Stefan Rummel describes a broad consensus here: the profession of truck driver will not disappear in the short term, but it must be made more attractive and flexible. This includes better working conditions, modern vehicles and digital support systems that make everyday life easier.

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Important topics at the logistics and transport trade fair in Munich Interview with Stefan Rummel

Autonomous driving as a long-term prospect

Closely linked to the issue of skilled workers is the debate about autonomous driving. Even though autonomous systems are making ever greater technical advances, the industry largely agrees that the complete replacement of drivers is still unrealistic in the foreseeable future. Instead, autonomous driving is seen as a complementary technology that takes over certain sub-processes and relieves the driver. The discussion is deliberately conducted in a sober manner. It is not about spectacular visions, but about realistic application scenarios and legal frameworks. Events organised by Messe München offer an important forum for comparing technological possibilities with practical experience.

Bringing topics together on a neutral platform

From an organisational point of view, it is clear that the strength of large industry events lies in bringing these topics together. China, digitalisation, skills shortages and autonomous systems are not considered in isolation, but discussed in context. This raises cross-cutting issues that are relevant to many companies:

  • How can international partnerships be used strategically?
  • Which digital applications bring measurable added value?
  • How can the job profile in logistics be secured in the long term?
  • What role does automation play in practice?
Stefan Rummel emphasises that it is precisely this networking that constitutes the added value of such platforms. Messe München does not see itself as setting the pace for individual trends, but rather as a place where developments can be seen and classified.

Outlook for further industry development

The logistics industry is facing profound changes without losing its basic function. Global trade relations, technological innovations and personnel challenges will continue to be closely intertwined in the future. From Messe München's point of view, the industry is well positioned to actively shape these issues. It will be crucial to continue the dialogue and develop concrete, viable solutions from discussions.

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