News and videos about trade fairs in 2020

Toy trends 2020 at the International Toy Fair

We have captured some of the real highlights of the Spielwarenmesse 2020 at the Nuremberg trade fair for you. These include the 140th anniversary of Steiff, the new wildlife play world from Schleich with a range of authentic animal and play... Toy Fair 2020

Systems for stand construction and shopfitting - Euroshop 2020

Euroshop brings together the exhibition stand construction and shopfitting industry to present trends and innovations at the Düsseldorf trade fair. This year we are showing a selection of leading system manufacturers for exhibition stands a... Euroshop 2020

Caravaning novelties at the Caravan Salon 2020

News from the Caravan Salon 2020 in Düsseldorf. We will be showing you new models and further developments in the caravan/caravan and motorhome/camper van sectors. From campers with pop-up roofs to small camping trailers for short weekend t... Caravan Salon 2020

All about boats – boot 2020

Find out all about the latest trends and innovations in boats and yachts. boot 2020 in Düsseldorf is a must-attend event for all those who are enthusiastic about life on and around the water. In addition to luxurious yachts and boats of all... boot 2020

In a state of emergency due to the pandemic: a year full of upheaval

2020 was a turning point for the trade fair industry. The effects of the COVID-19 pandemic led to a virtual standstill in the trade fair calendar. Many events were canceled or postponed at short notice. Others attempted to remain present with a reduced number of exhibitors and comprehensive hygiene concepts. At the same time, the first organizers began to develop digital alternatives.

Cancellation of numerous in-person trade fairs from March 2020 onwards
Introduction of digital or hybrid formats
Uncertainty among exhibitors and visitors regarding planning and participation

The boot Düsseldorf in January and the Caravan Salon in late summer were still able to take place under strict conditions – the latter even as one of the few leading international trade fairs to be held in person.

Hybrid and digital: New concepts take shape

The trade fair industry used 2020 to develop new formats. Digital platforms were expanded, and virtual exhibitions and live streams were established. Even though many of these solutions were still in the experimental stage, the first robust models for future hybrid events emerged.

Digital showrooms and virtual exhibition stands
Live streams of product presentations and panels
New tools for matchmaking, scheduling, and networking

It became clear that personal interaction can only be replaced to a limited extent. However, virtual additions offer new reach and flexibility – a potential that is likely to remain beyond the pandemic.

Initial lessons for the future of the trade fair world

Even though 2020 will go down in history as a year of crisis, it has forced the German trade fair industry to question old routines. Technological openness, crisis management based on partnership, and a clear focus on safety concepts have become key competencies.

Investments in digital infrastructure and streaming solutions
Realignment of trade fair portfolios and thematic focuses
Growing importance of regional trade fairs with a safe framework

The events of the year showed how important adaptability is – and how much trade fairs are valued as places for real exchange when they are not available. The experiences of 2020 became the basis for many developments in the following years.

Trade fair videos 2020

In 2020, trade fairs worldwide were impacted by the effects of the COVID-19 pandemic. Many events had to be canceled or held digitally to ensure the health and safety of participants. Nevertheless, Germany, a pioneer in trade fairs, tried to find innovative solutions to hold events despite the challenges. Virtual trade fairs and hybrid formats were introduced to connect exhibitors and visitors when physical presence was not possible. - boot 2020 in Düsseldorf, one of the world's leading water sports trade fairs, enabled boat and water sports enthusiasts to discover the latest models and innovations. Digital platforms were used to unite manufacturers, dealers and enthusiasts despite the pandemic. - The Caravan Salon 2020 in Düsseldorf, Europe's largest trade fair for motorhomes and caravans, also adapted to the special circumstances. Virtual showrooms and online presentations enabled the industry to present its products to a wide audience without being physically present. - Euroshop 2020 in Düsseldorf, an international trade fair for the retail industry, relied on digital solutions to showcase the latest developments in retail design, marketing and technology. Virtual trade fairs and online seminars made it possible to maintain the connection between retailers and industry experts. - Spielwarenmesse 2020 in Nuremberg, despite the challenges, provided a platform for showcasing toys, games and trends. Virtual showrooms enabled manufacturers to showcase their products and reach the international market when physical participation was not possible. These adaptations are testament to the resilience and innovative strength of the German trade fair industry, which has tried to maintain the exchange and presentation of products despite exceptional circumstances.

Trade fair videos by year of event

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