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The glossary is now fully structured, alphabetically sorted, and thematically organised.
A purely online event where presentations, communication, and networking take place via digital platforms. It allows flexible participation regardless of location.
A combination of an in-person fair and a digital extension. Participants can attend either on-site or online, increasing reach and accessibility.
A trade fair with international flagship status that serves as the most important meeting place for its sector. It sets trends and acts as a benchmark for innovation and industry developments.
The classic trade fair format where exhibitors and visitors meet physically on site. It enables direct conversations, product experiences, and personal networking.
A trade fair format geared toward consumers, focusing on information, consultation, and sales. Visitors can try out products, make purchases, or receive detailed advice on-site.
An event aimed exclusively at a professional audience, fostering exchange among industry experts. Products, services, and innovations are presented at a high professional level.
A company participating at the booth of a main exhibitor. Co-exhibitors benefit from the existing infrastructure and visibility.
A company that participates independently with its own booth. It is solely responsible for the design, organization, and management of its trade fair presence.
A shared booth used by multiple exhibitors, often organized by associations or trade fair organizers. The goal is to create synergies and a consolidated presence.
A group of thematically and visually coordinated booths from companies of one country, often supported by governmental or institutional bodies.
Live demonstrations of products or processes directly at the booth. Used to vividly convey functionality and benefits.
A shared area with a thematic focus where multiple exhibitors present their products and solutions related to a specific topic.
The official admission of press representatives, exhibitors or service providers to the trade fair, usually via advance registration.
Requirements that a company must meet to be approved as an exhibitor at a specific trade fair.
A list of all participating companies exhibiting at the fair – usually with booth number, contact information, and product focus.
Official document from the organiser containing all organisational and technical information relevant to trade fair participation.
The officially defined time slots for setting up the booth before the fair starts and dismantling it after it ends.
Design and physical setup of the exhibition stand – handled by the organiser, the exhibitor’s own builders or external service providers.
The fee an exhibitor pays for the use of the booked stand space during the trade fair.
The rented space on the exhibition grounds where a company places its booth. Area size can be individually booked in square meters.
Includes audio, lighting, video, and stage technology that ensures the staging and technical functionality of the trade fair presence.
Power supply with high current capacity (e.g., 16 A / 32 A) for machinery or extensive technical installations at the booth.
Technical equipment for image, sound, and video playback at trade fairs – from monitors to LED walls and sound systems.
Provision of wired LAN or wireless WLAN for exhibitors, usually available for a fee via the organiser.
Installation of loads (e.g., lights, speakers) on the hall ceiling using truss systems. Requires structural certification and special approval.
Modular aluminium structure for mounting lighting, audio, or decorative elements above the booth. Basis for safe rigging.
Documentation of booth structures subject to approval – must be inspected and approved by the organiser or a structural engineer.
Mandatory pathways that must remain clear at all times and allow for safe evacuation in case of emergency.
Guidelines for preventive fire safety at trade fairs – including rules for materials, extinguishers, and escape routes. Basis for booth approval.
Required for certain booth structures such as two-story constructions or suspended systems – to ensure structural stability.
Confirmation of valid liability insurance for trade fair participation – usually mandatory for exhibitors.
Fixed time slots for deliveries to the exhibition grounds – to avoid traffic congestion and allow for security checks.
Flat fee for the disposal of booth waste, packaging, and promotional materials – often invoiced via the trade fair organiser.
Storage of packaging materials or transport containers during the trade fair – usually bookable through the official freight forwarder.
Logistics provider specialised in trade fair deliveries, booth supply, empty goods storage, and customs clearance.
Companies responsible for electricity, water, internet, suspensions, or cleaning – usually authorised exclusively by the organiser.
Materials used to promote a trade fair appearance: flyers, giveaways, online banners, ads, or social media campaigns.
All personnel deployed at the trade fair – from consulting to technical support.
Presentation of a company with logo, texts, and contact details in the exhibitor directory – used for information and lead initiation.
Measures to generate new contacts at the fair, e.g. by scanning visitor badges, using digital tools, or through booth conversations.
Targeted matching of exhibitors and visitors based on interest profiles – often supported digitally.
Official text used to communicate trade fair participation, product launches, or events to media representatives.
Printed or digital directory of all exhibitors, often supplemented by hall plans, event information, and search functions.
Planning and management of visitor flow before and during the fair – includes registration, entry systems, and information services.
Advertising areas on the exhibition grounds outside the booth – such as banners at entrances, in halls, or on trade fair media.
Systematic assessment of booth design, visitor frequency, and overall impact – carried out internally or by service providers.
Internal report for evaluating trade fair participation, including KPIs, feedback, leads, and recommendations for future events.
Any point of contact between a visitor and the brand at the trade fair – such as booths, presentations, promotional items, or digital tools.
Analysis of visitor flow using sensors or apps – helps optimise booth design and assess interest levels.
Electronic contact information that visitors can save or share via QR code or platform click.
Content presented both on-site and digitally – e.g., livestreamed talks or interactive product presentations.
Detailed online profiles with media, contact persons, and communication tools – a standard feature on many trade fair platforms.
Tool for scheduling meetings between exhibitors and visitors – commonly used on hybrid event platforms.
Communication tool at digital trade fairs that enables real-time personal conversations – replaces in-person consultations.
A digitally replicated booth that visitors can explore via browser or platform – includes videos, downloads, and chat functionality.
AFAG Messen und Ausstellungen GmbH is an independent trade fair organiser based in Nuremberg and Augsburg, hosting both professional and public exhibitions in Germany.
The Association of the German Trade Fair Industry (AUMA) is the central representative body of the German exhibition sector, both nationally and internationally.
FAMA – the Trade Fair and Exhibition Association – represents private fair organisers and promotes sound business conditions and quality standards in the exhibition industry.
UFI – The Global Association of the Exhibition Industry – is the worldwide association for the trade fair sector, based in Paris, bringing together organisers, venues, and service providers.
Organised visitor group from abroad attending a trade fair in Germany or in a target market together.
Measure of the participation of international exhibitors and visitors – an indicator of the event’s global relevance.
Participation of a company in a trade fair abroad, often supported by export promotion programmes or industry associations.
Refers to the net and gross area of the exhibition – important for classifying trade fair size and usage density.
Total number of participating companies – often segmented by country and industry sector.
Post-fair follow-up of trade fair contacts to deepen discussions – e.g. via email, phone call, or personal meeting.
Ratio between the effort and the return on investment from trade fair participation. Used to assess success.
Indicates how many people attended a trade fair – differentiated by total number, trade visitors, and origin.
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