Trends and innovations at trade fairs in 2023

Trade fair year 2023: Revival and new impetus for the industry

After years of pandemic-related restrictions, normality returned in many places in 2023 – with a full trade fair calendar, rising visitor numbers, and new event concepts. Many exhibitors took the opportunity to showcase their innovations live to an audience for the first time. At the same time, the combination of physical presence and digital formats was further developed.

• Return of international exhibitors and trade visitors
• Hybrid trade fair formats with streamed content
• Increased focus on personal contacts and networks

Sustainability and resource efficiency as key themes in 2023

At numerous trade fairs, companies demonstrated how they are making their processes and products more sustainable. The spectrum ranged from energy-efficient plant technology and ecological packaging solutions to durable building materials. Sustainability also played an increasingly important role in event organization.

• Recycling concepts and circular economy
• Sustainable materials and CO₂-reduced processes
• Climate-conscious planning of trade fair appearances

Technological developments on display at trade fairs

2023 was strongly influenced by technological advances – both in mechanical and plant engineering and in building and energy technology. The trade fairs provided a comprehensive insight into new systems, automated processes, and digital assistance solutions.

• Automation and networked manufacturing processes
• Sensors, control technology, and smart operating concepts
• Digital tools for planning, monitoring, and maintenance

Videos trade fairs 2023

In 2023, the trade fair industry in Germany is experiencing a revival after the challenges of previous years. Events will continue to combine physical presence with digital elements to reach a broad audience and promote global exchange. The German trade fair landscape remains a central meeting place for innovation, networking and the exchange of industry knowledge. - Art Cologne 2023 in Cologne remains a highlight for art lovers and collectors. Here, international galleries present contemporary works of art, create dialogues between artists and collectors and offer a unique insight into the world of fine art. - aquanale 2023 in Cologne is dedicated to the swimming pool and wellness industry. Exhibitors will present the latest trends in swimming pool technology and showcase innovative solutions for the wellness and spa sector. - BrauBeviale 2023 in Nuremberg is a key event for the beverage industry. The focus here is on the latest technologies, raw materials and packaging solutions for breweries and beverage manufacturers. - Blechexpo 2023 in Stuttgart focuses on sheet metal processing technology. Exhibitors will showcase the latest developments in the fields of forming technology, cutting technology and surface treatment. - interlift 2023 in Augsburg remains an important trade fair for elevator technology. Here, companies present their latest products and innovations in the field of vertical mobility, from elevators to modern solutions for building infrastructures.

Trade fair videos by year of event

2025 | 2024 | 2023 | 2020 | 2019 | 2018 | 2017 | 2016