Brands on Trade Fair TV – Overview of all brands and manufacturers

Messe.TV offers a comprehensive collection of reports and videos on renowned brands and manufacturers from a wide range of industries. Discover on this page all the companies that we have accompanied at the most important trade fairs worldwide. From innovative technologies to leading lifestyle brands - here you will find exciting insights and up-to-date information.

This page shows the brand in all its diversity and displays brands from A to Z that are presented on Messe.TV. The overview of all brands and manufacturers brings together well-known names as well as specialized providers and clearly categorizes them on Messe.TV. This allows brands, manufacturers, and their role at the relevant trade fairs to be recorded in a compact form—a structured collection of all brands, from A to Z, documented by Messe.TV.

The impact of a well-known brand

A well-known brand has an impact that extends far beyond its product or service. It stands for recognition, trust, and orientation in an often confusing market. Brands that have maintained a consistent image over many years manage to firmly anchor certain values, quality standards, and even emotions in the minds of their target groups. It is precisely this reliability that makes strong brands important points of reference—for customers and business partners alike. Furthermore, brand awareness influences decisions even before specific products are compared. It can anticipate trust, focus attention, and facilitate access to new topics or innovations. This effect is particularly evident at trade fairs and in editorial contexts: well-known brands often serve as anchors that visitors use for orientation and that allow complex topics to be explored more quickly.

Does a brand have to be registered?

A brand does not necessarily have to be registered to enjoy legal protection, but registration does offer significant advantages. In Germany, trademark protection can also arise from the use of a trademark if it is so well known on the market that it can be associated with a particular company by a large part of the target group. This is referred to as a used trademark or reputation. However, proving this protection is costly and uncertain.

Where can you register a brand?

By registering a brand in the trademark register, for example at the German Patent and Trademark Office (DPMA), the protection becomes more comprehensive and legally clearly regulated. Registered trademarks enjoy protection against unauthorized use and imitation in the defined scope of protection (e.g. in Germany or throughout the EU, depending on the registration). In addition, registration gives brand owners the right to take action against potential infringements, which significantly strengthens brand protection. Therefore, registration is generally recommended in order to legally secure a brand and successfully protect it economically.