Jack Wolfskin: Functional outdoor equipment with a clear commitment to sustainability

Jack Wolfskin is an internationally established brand for outdoor clothing, shoes, and equipment and is one of the best-known names in the European outdoor market. Founded in Frankfurt am Main in 1981, the company stands for functional products that are designed for use in changing and sometimes extreme weather conditions. The brand's claim has always been to develop reliable equipment for people who regularly spend time outdoors – whether hiking, trekking, traveling, or in everyday outdoor-related activities.

From German outdoor supplier to international brand

Starting from the German market, Jack Wolfskin developed over the following decades into a globally present outdoor brand with its own retail structure. The product range was continuously expanded and adapted to different areas of use. The focus always remained on everyday usability and functionality. Jack Wolfskin positioned itself early on between classic outdoor equipment and functional clothing for urban use, thus reaching a broad target group that does not only see outdoor activities as extreme sports. An important component of this development was the establishment of in-house material and product expertise. Instead of relying exclusively on external technologies, the company invested early on in its own solutions in order to tailor products specifically to its own quality and functional requirements.

Product development between function, comfort, and everyday usability

Jack Wolfskin's product portfolio includes outdoor clothing, shoes, backpacks, and tents. A particularly distinctive feature is the company's own Texapore membrane, which combines waterproof and breathable properties and is used in different performance levels. The products are designed to function both in classic outdoor activities and in everyday use. Typical product areas are:

• Weatherproof jackets and pants for outdoor and everyday use
• Functional shoes for hiking, trekking, and traveling
• Backpacks for day trips and multi-day tours
• Tents and equipment for camping and touring
• Functional clothing for changing climatic conditions

Articles about Jack Wolfskin on Messe.TV

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Sustainability as an integral part of the brand strategy

At Jack Wolfskin, sustainability is not an afterthought in marketing, but an integral part of the product and corporate strategy. The company is increasingly focusing on recycled materials, gradually reducing the use of problematic chemicals, and working on durable product concepts that enable repair and reuse. Jack Wolfskin is also a member of the Fair Wear Foundation and is thus committed to transparent and fair working conditions throughout the supply chain. Responsibility towards the environment and society is understood as a long-term task that requires continuous adaptation and monitoring. With this combination of functional product development, everyday usability, and a clear focus on sustainability, Jack Wolfskin remains a major player in the outdoor segment and targets users who want reliable equipment that meets transparent quality and environmental standards.