Trends, technologies and videos on digital transformation in business

The latest developments in the construction sector: articles on trends, technologies and innovative solutions for all aspects of construction.

Developments in AI, automation and digitalization across industries

Festo spot spraying valve and soft gripper for agricultural systems

At the trade fair, Festo is presenting a spot spraying valve that enables targeted applications in agriculture. This technology is becoming increasingly important because automated... Spot spraying valve and soft gripper for agriculture

Spot spraying for precise agricultural technology

Farmblick: digital solutions for smart farming 2025

At Agritechnica 2025, Farmblick will present a comprehensive concept for smart farming that consistently combines digital processes and agricultural practice. The company will demo... Farmblick: smart farming

Farmblick data collection modern data collection

OEM Cable Technology: Cable Assemblies for Agricultural Machinery

The Italian company OEM, based in Brescia, is one of the established manufacturers in the field of cable assemblies for agricultural machinery and commercial vehicles. With decades... OEM cable technology

Roboton Farmer: autonomous robot for precise vegetable cultivation

The Czech company Roboton Terms from Budweis has been working on technical solutions for agriculture and solar technology for three decades. At Agritechnica 2025, the company will ... Roboton Terms autonomous agriculture

Roboton Farmer autonomous robot vegetable cultivation

Ekobot – Autonomous field robot for sustainable vegetable cultivation

The Swedish company Ekobot develops autonomous robots that are set to revolutionize vegetable cultivation. The system takes care of weeding and sowing in the field – around the clo... Ekobot autonomous field robot

Ekobot autonomous field robot Agritechnica 2025

AI.Land: Autonomous vegetable cultivation with Davegi and Aplamo

At Agritechnica, AI.Land is presenting systems that combine agriculture and artificial intelligence to create a new form of autonomous cultivation. With Davegi and Aplamo, the comp... AI.Land: Autonomous vegetable cultivation

Agriculture gains new perspectives artificial intelligence AI Land

Ant Robotics Valera Cube: autonomous plant care

Increasing automation in specialty crop cultivation is fundamentally changing the way greenhouses, tunnels, and plantations operate. Ant Robotics develops systems that combine tran... Ant Robotics autonomous plant care

Ant Robotics Customized Chassis Agriculture

Hase & Igel Neutrum Cloud System – Data Integration, Forecasts, and Agentic AI

The topic of artificial intelligence is driving companies worldwide – between enthusiasm for new possibilities and questions about concrete benefits. At the trade fair, the Bremen-... Hase & Igel Neutrum Cloud System

Shopware: AI, open source, and B2B tools for retail

Shopware is clearly positioning itself with the goal of noticeably improving the efficiency and effectiveness of retailers. To this end, the platform relies on AI solutions that au... Shopware platform

Yext Scout: Analyze AI searches and increase visibility

The Yext Scout product brings to the fore an issue that is becoming increasingly crucial for large companies: visibility in AI-driven search platforms. While traditional search eng... Yext Scout

Yext Scout AI visibility increase DMEXCO 2025

IBM iX relies on Agentic AI in the enterprise environment

At DMEXCO 2025, IBM iX focused on a topic that is currently shaping the entire industry: artificial intelligence in the form of so-called Agentic AI. This refers to autonomous syst... IBM iX Agentic AI

IBM iX Agentic AI in enterprise use DMEXCO 2025

Pagent AI Customer Research and Learning at DMEXCO

At DMEXCO, Pagent AI will be presenting a concept that dynamically and precisely adapts websites. The focus is on combining customer research with continuous learning. The AI analy... Pagent AI

Pagent AI Customer Research and Learning DMEXCO 2025

CoreMedia platform for content, data analysis, and AI optimization

At DMEXCO 2025 in Cologne, CoreMedia presented a wide range of solutions designed to help companies manage complex content structures, integrate performance data, and optimize cust... CoreMedia platform

CoreMedia platform innovations at DMEXCO 2025

Germans support robots in the workplace

The “automatica Trend Index 2025” reveals a clear picture: German workers see robotics as an opportunity to secure the competitiveness of industry and counteract the shortage of sk... Germans support robots in the workplace

Majority of Germans approve of robots in the workplace

Cat Command: Remote control for construction machinery

With Cat Command, Caterpillar is pursuing a clear approach: in future, machines should also be controllable from a distance - not as a theoretical concept, but as a functioning sol... Cat Command: Remote control for construction machinery

cat command innovative remote control of construction machinery

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Technologies that solve real problems

Digitalization is effective when it improves specific work processes—not when it is used merely as a buzzword. Numerous companies are demonstrating how smart technologies work in practice: from autonomous robots for vegetable cultivation to automated spraying systems in agriculture to AI-supported construction site logistics. Examples of digitalization with direct practical relevance:

Smart farming solutions such as those from Ekobot, Roboton, or Farmblick
Remote-controlled construction machinery such as Liebherr Autonomous Operations or Cat Command
Software for heating and building planning such as autarc and Zenesis

The focus is not on the technology itself, but on what it actually changes in everyday life and the economy.

Artificial intelligence between experimentation and integration

AI applications are no longer a topic for the future. On platforms such as DMEXCO and electronica, providers such as IBM iX, Shopware, and CoreMedia demonstrate how AI is used in content management, customer research, and B2B commerce. Agentic AI—i.e., autonomous, proactive systems—is particularly shaping new approaches in digital marketing and company-wide workflows. The focus is on:

Adaptive systems for dynamic website personalization (e.g., Pagent AI)
Visual search intelligence to increase visibility (e.g., Yext Scout)
Fully integrated CRM and marketing platforms with AI modules (e.g., Salesforce, HubSpot, Optimizely)

Whereas evaluation and planning used to be done manually, AI-supported systems now respond in real time to behavior, data, and context – without human intervention, but with clearly traceable effects.

From embedded systems to digital construction sites

Whether sensor systems, machine learning, or embedded software – digitalization often begins at the technical level, but has an impact on higher-level processes. Manufacturers such as STMicroelectronics, Elmos, and Infineon supply the hardware basis for smart devices, while providers such as Schleißheimer and MicroSys are working on integrated solutions that are used in safety-critical areas such as automotive and medical technology. Digitalization is particularly visible where it restructures infrastructure:

Telematics and transport management systems (e.g., OPHEO from Initions AG)
Networked planning and control software for construction sites (e.g., Würth ORSY, CIB Mobil)
Visualization solutions for prefabricated parts plants or machine control (e.g., AR applications from Weckenmann)

Data, algorithms, and control systems are no longer add-ons—they are an integral part of modern value creation.