IBM iX demonstrates Agentic AI in enterprise use

At DMEXCO 2025, IBM iX focused on a topic that is currently shaping the entire industry: artificial intelligence in the form of so-called Agentic AI. This refers to autonomous systems that not only process data, but can also independently develop hypotheses, make decisions, and interact with other agents. In Cologne, IBM iX presented how such solutions can be used in an enterprise environment – compliant with ethical standards and geared toward specific business applications.

Agentic AI: multiple agents in one platform

The demo presented showed how different AI components interact throughout the entire customer journey. Different agents take on specific tasks, exchange information, and independently derive the next steps. The goal is a better customer experience that offers advantages for both end customers and companies. The approach goes far beyond classic AI applications. Whereas individual models were previously used in isolation, IBM iX relies on the orchestrated interaction of multiple agents. This allows even complex scenarios to be mapped, in which content, processes, and customer interactions are dynamically coordinated.

Security, scalability, and change management

For companies, the introduction of Agentic AI means more than just technical innovation. IBM iX emphasized that security and compliance are key fundamentals. Only when ethical guidelines are followed and trust is built can the technology be used sustainably. In addition, the issue of scalability is coming into focus. Agents must not only be developed, but also integrated into existing digital landscapes – from campaign management to process automation. IBM iX supports its customers with comprehensive change management. This is because the biggest challenge often lies less in the technology than in acceptance within the organization. Employees must be trained, sensitized, and prepared for the changed way of working.

New roles for employees and processes

A key aspect of the discussion was the changing perception of artificial intelligence. Instead of reinforcing concerns about job losses, IBM iX emphasized the opportunities for new forms of collaboration. AI does not replace work, but changes how tasks are distributed and decided in the future. Smaller decisions can be taken over by autonomous agents, while humans find their role more in control, strategy, and creative tasks. However, this requires a change in thinking. Enablement and training are necessary to enable employees to work productively with AI agents. Change management thus becomes a permanent part of every introduction.

Between exploration and concrete application

According to IBM iX, the market for agentic AI is in a transitional phase. While some companies are still in the early stages, others have already developed their first agents and integrated them into campaigns or platforms. Nevertheless, exploration currently dominates: companies are looking for use cases that are not only technically feasible, but also scalable on a large scale. The challenge is to identify use cases that allow for complete automation without the need for permanent human control. This is exactly where IBM iX comes in with its consulting and technology services – to help companies develop viable scenarios and implement them step by step.

Outlook: AI as part of the digital landscape

With its focus on agentic AI, IBM iX is demonstrating how the role of artificial intelligence in the corporate environment is changing. Instead of isolated tools, systems are emerging that act proactively, consolidate data, and automate decision-making processes. For companies, this means the opportunity to manage complex digital ecosystems more efficiently while improving the customer experience. The presentation at DMEXCO 2025 made it clear: the technology is here, the framework conditions are in place – now it's a matter of finding the right use cases and actively shaping cultural change in companies.