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DMEXCO 2025 has the motto “Be Bold. Move Forward.” and is dedicated to the future of digital marketing. Artificial intelligence, the data economy, and innovative content strategies are the central focus areas.
Hase & Igel Neutrum Cloud System with Agentic AI
The topic of artificial intelligence is driving companies worldwide – between enthusiasm for new possibilities and questions about concrete benefits. At the trade fair, the Bremen-based company Hase & Igel will show how AI is used not only ... Hase & Igel Neutrum Cloud System
Shopware: AI, open source, and B2B tools for retail
Shopware is clearly positioning itself with the goal of noticeably improving the efficiency and effectiveness of retailers. To this end, the platform relies on AI solutions that automate manual processes and reduce the amount of work involv... Shopware platform
Yext Scout: Analyze AI searches and increase visibility
The Yext Scout product brings to the fore an issue that is becoming increasingly crucial for large companies: visibility in AI-driven search platforms. While traditional search engines have been established for years, user behavior is shift... Yext Scout
IBM iX relies on Agentic AI in the enterprise environment
At DMEXCO 2025, IBM iX focused on a topic that is currently shaping the entire industry: artificial intelligence in the form of so-called Agentic AI. This refers to autonomous systems that not only process data, but can also independently d... IBM iX Agentic AI
Pagent AI Customer Research and Learning at DMEXCO
At DMEXCO, Pagent AI will be presenting a concept that dynamically and precisely adapts websites. The focus is on combining customer research with continuous learning. The AI analyses the emotions and motivations that visitors bring to a we... Pagent AI
CoreMedia platform for content, data analysis, and AI optimization
At DMEXCO 2025 in Cologne, CoreMedia presented a wide range of solutions designed to help companies manage complex content structures, integrate performance data, and optimize customer experiences across numerous channels. The focus was on ... CoreMedia platform
Starting on September 17, 2025, at approximately 8 p.m., you will find new posts about DMEXCO 2025 here every day.
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DMEXCO in Cologne is Europe's leading trade fair and conference for digital marketing, media, and technology. It brings together international companies, platforms, agencies, and start-ups that are shaping trends in digital business. Topics such as e-commerce, performance marketing, advertising, content strategies, data economy, and artificial intelligence are the focus here. With its combination of trade fair and conference, DMEXCO not only offers insights into new tools and strategies, but also networking at the highest level.
DMEXCO is organized by Koelnmesse GmbH. The conceptual sponsor is the German Association for the Digital Economy (BVDW) e. V., with additional support from the Online Marketing Group (OVK) and other partner associations.
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