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We will give you exclusive insights into the pioneering trade fair for digital marketing, which will once again present the latest trends and technologies in the areas of SEO, social media, content marketing and much more this year. Discover with us at DMEXCO 2024 how the future of digital marketing is shaping up.
Software for optimized lead management from Matelso
Matelso's presentation shows in a very practical way where digital marketing and sales specifically intersect today. Matelso is a software company that becomes relevant whenever companies want to generate leads via their website – whether t... Optimized lead management
Adform: Solutions for the digital advertising industry
Adform's presence at DMEXCO was clearly focused on professional exchange, in-depth content, and concrete application examples. The focus was not on product announcements in the narrow sense, but on topics that are currently and structurally... Solutions for the digital advertising industry
Complete CMS marketing solution – Optimizely One
With Optimizely One, Optimizely addresses one of the key challenges facing modern marketing organizations: the multitude of individual tools, processes, and coordination required throughout the entire customer journey. The platform approach... Complete CMS marketing solution
Automation in performance marketing with Pinterest
Pinterest is a visual discovery platform where users worldwide can collect and share ideas for projects, hobbies, and interests. With over 500 million monthly users, Pinterest allows content to be saved and organized in the form of “pins.” ... Pinterest: Performance marketing
Digital transformation with AI solutions from ctrl QS
The ctrl QS presentation clearly shows where many companies currently stand when it comes to the use of artificial intelligence and digital platforms. The biggest obstacle is not the technology itself, but its introduction into existing org... Digital transformation
Autonomous AI with Agentforce from Salesforce
Salesforce is a leading provider of cloud-based CRM software that helps companies connect their sales, service, marketing, and IT teams. With its Customer 360 platform, Salesforce offers a unified view of customer data, enabling personalize... Autonomous AI with Agentforce
Performance marketing and brand building with Synatix
SYNATIX GmbH is a dynamic company based in Hamelin that develops market-leading technologies in the field of performance marketing and builds innovative brands. Its expertise spans e-commerce, fintech, proptech, and other high-growth indust... Performance marketing technology
Value Media for brands with IQ Digital
iq digital media marketing GmbH is one of the leading marketers of digital quality media in Germany. As a joint venture between FAZ Verlag, Handelsblatt Media Group, Süddeutsche Zeitung Verlag and ZEIT Verlag, iq digital offers a wide range... IQ Digital: Value Media for brands
HubSpot - CRM platform: AI integration
HubSpot Deutschland GmbH, part of the global CRM provider HubSpot, offers a comprehensive platform for marketing, sales and customer service that supports companies in the digitalization of their business processes. The cloud-based software... CRM platform with integrated AI
Microsoft Copilot: AI for marketing and sales
Microsoft Deutschland GmbH, founded in 1983, is a subsidiary of Microsoft Corporation with headquarters in Munich. It employs more than 3,000 people at several locations in Germany. Microsoft Germany offers a wide range of products and serv... Marketing and sales with AI
Bring! free shopping list app: integration of digital brochures
Bring!'s appearance at DMEXCO was dominated by dynamic changes in retail and digital advertising. Bring! used the trade fair specifically to present developments that affect consumers' everyday lives as well as the strategic planning of ret... Digital brochures in shopping lists
Local SEO and performance marketing with Uberall
Uberall's appearance at DMEXCO clearly demonstrated the central role that local SEO now plays for companies with physical locations. Uberall positions itself as a provider of a multi-level marketing platform that helps companies manage thei... Local SEO and performance marketing
Construktiv: Digital marketing and AI innovations
Construktiv's trade fair appearance is exemplary of the current upheavals in digital marketing. The interview focuses less on individual tools or channels and more on the question of how marketing can be structured effectively in an era of ... Digital marketing and AI innovations
Ally-AI accessibility check for websites by Denkwerk
Denkwerk's presentation clearly shows how digital innovation, social responsibility, and economic relevance can be combined. As a creative digital agency based in Cologne, Denkwerk has been present at DMEXCO since its inception and consiste... Accessibility check for websites
Deutsche Post - DHL: Print Mailings
Deutsche Post DHL's trade fair appearance shows that print has by no means lost its importance in digital marketing. On the contrary: especially in the context of a strongly digital-oriented trade fair, it becomes clear that physical mailin... Print Mailings in E-Commerce
We report for you from DMEXCO 2024 in Cologne. Trade fair date: 18.09.-19.09.2024. New articles daily from 19.09.2024 1 pm! Among others, we were at HubSpot, Microsoft and Pinterest.
DMEXCO 2024 is all about digital transformation and offers a platform to discover the latest trends and developments in digital marketing. In an increasingly connected world where digital presence determines the success of companies, disciplines such as SEO, social media and content marketing play a crucial role. Search engine optimization (SEO) remains the key to maximizing the visibility of websites and reaching relevant target groups. At the same time, content marketing makes it possible to build lasting customer loyalty through targeted and valuable content. Social media and influencer marketing enhance these strategies by creating authentic and directly engaging communication channels that strengthen trust and interaction with brands.
In addition to these established areas, innovative technologies and methods are becoming increasingly important. Artificial intelligence (AI) is revolutionizing digital advertising and performance marketing by enabling more precise analyses and targeted campaigns. Cloud solutions offer the flexibility and scalability that modern marketing strategies require, while increasing security and efficiency. DMEXCO 2024 is the ideal place to explore these diverse facets of digital marketing and find out how they can be used to succeed in a digital economy. This is where visionaries, experts and decision-makers come together to actively shape the future of marketing and break new, innovative ground.
DMEXCO (Digital Marketing Expo & Conference) is one of the leading trade fairs and conferences for digital marketing and technology in Europe. It takes place annually in Cologne and attracts experts, decision-makers and innovators from the entire digital economy. DMEXCO is a central platform for the exchange of ideas, the presentation of new technologies and the networking of experts from the fields of marketing, media, technology and the creative industries. At DMEXCO, international companies, start-ups and industry leaders meet to discuss the latest trends in digital marketing and present their innovations to a broad audience. The trade fair offers a unique combination of exhibition and conference program, focusing on current topics such as artificial intelligence, data analysis, programmatic advertising, content marketing and e-commerce. The conference at DMEXCO is known for its high-caliber speakers and panels that offer valuable insights into the future of the digital industry. Visitors will have the opportunity to learn from leading experts, discover best practices and find out about the latest developments in the industry. In addition to the exhibition and conferences, DMEXCO offers numerous networking opportunities, enabling attendees to make valuable business contacts and establish partnerships. The event is a central meeting place for all those who want to drive digital transformation and help shape the future of marketing. DMEXCO in Cologne is a must for anyone working in the digital economy or interested in the latest trends and innovations in digital marketing. It offers an ideal platform for finding out about developments in the industry and exchanging ideas with experts and like-minded people.
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