ctrl QS: Digital experience platforms and AI transformation

by B. Velonavy - 2024-09-24

The ctrl QS presentation clearly shows where many companies currently stand when it comes to the use of artificial intelligence and digital platforms. The biggest obstacle is not the technology itself, but its introduction into existing organizations. ctrl QS positions itself precisely at this interface and supports companies in their visual transformation, in setting up digital experience platforms, and in the sustainable integration of new technologies into everyday work.

Digital transformation and AI as a strategic task

The discussions and impressions from the keynotes of major market players make it clear how strongly AI has now arrived in almost all industries. APIs, new platforms, and automated processes are continuously being integrated into organizations. ctrl QS accompanies this development from a practical perspective. The goal is not to introduce isolated AI solutions, but to create digital experiences that work for employees and customers alike. In doing so, ctrl QS understands transformation as a long-term process. Technologies are changing rapidly, but organizational structures and working methods need time to adapt. This is exactly where the agency's work comes in.

Visual transformation and digital experience platforms

A key area of expertise at ctrl QS is visual transformation. This refers to the design and operation of digital experience platforms that bring content, processes, and interactions to life visually. These platforms serve not only for external presentation, but also for internal collaboration, training, and communication. AI is also playing an increasingly important role in this context. It is used to personalize content, automate processes, and make user experiences more intelligent. ctrl QS supports companies in embedding these technologies in a meaningful way and operating them both technically and organizationally.

Activation instead of theory: bringing AI to life

A central element of the trade fair presentation was a large-scale activation area where visitors were actively involved. The focus was on a simple but central question: What is the biggest challenge when introducing AI in companies? There were three areas to choose from:

• People
• Technology
• Processes

The evaluation of this interaction provided a clear picture. The biggest challenge is not identifying suitable technologies, but bringing new technologies to people. It is about creating acceptance, enabling use, and ensuring that new tools actually find their way into everyday work.

People as the key to successful AI implementation

This insight has a significant influence on ctrl QS's approach. Technical solutions are widely available today, but without the active involvement of employees, they remain ineffective. ctrl QS sees people as the decisive factor in any transformation. That is why there is a strong focus on empowerment rather than pure implementation. Companies are supported in getting their teams on board and preparing them for new ways of working. The goal is to establish technology not as an additional burden, but as a support in everyday work.

Enablement, training, and change management

An essential part of the service portfolio is a comprehensive enablement program. This includes training, change management, and success management. Employees should not only understand how new tools work, but also how they benefit them in their own work context. Change management plays a central role in this. New technologies change processes, responsibilities, and routines. ctrl QS accompanies these changes in a structured manner and ensures that transformation is understood not as a one-time project, but as a continuous learning process.

Success management and sustainable use

In addition to training and change management, ctrl QS attaches great importance to success management. The aim is to make the use of new platforms and AI solutions measurable and to optimize them continuously. This is the only way to ensure that investments in digital transformation have a long-term impact. This approach differs significantly from purely technical implementations. ctrl QS continues to support companies after go-live, helping them to further develop digital solutions and adapt them to new requirements.

AI implementation as an organizational challenge

The interview makes it clear that AI implementation is less a technological task than an organizational one. Processes must be adapted, responsibilities clarified, and competencies built up. ctrl QS sees itself as a partner that accompanies companies through this phase and offers guidance. This is not about individual tools, but about the interaction of technology, processes, and people. Only when all three areas are aligned can AI unleash its potential.

Core elements of the ctrl QS approach

The working methods of ctrl QS can be summarized in a few key points:

• Support for visual transformation and digital experience platforms
• Integration of AI into existing organizational structures
• Focus on people, acceptance, and actual use
• Comprehensive enablement programs with training and change management
• Long-term success management instead of one-time implementation

The ctrl QS presentation shows that successful digital transformation does not end with technology. The decisive factor is how companies empower their employees to use new solutions and integrate them into their everyday work. This is exactly where ctrl QS comes in, positioning itself as a partner for sustainable, human-centered AI and platform projects.