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Bring!'s appearance at DMEXCO was dominated by dynamic changes in retail and digital advertising. Bring! used the trade fair specifically to present developments that affect consumers' everyday lives as well as the strategic planning of retail and brand campaigns. The focus was on digital brochures, their integration into the shopping list app, and the question of how advertising impact can be measured and optimized throughout the entire consumer journey.
One focus of the trade fair presentation was on digital brochures. Bring! has launched this service on a large scale in Germany and Austria, positioning itself in an area that continues to play a central role in retail. Despite increasing digitalization, brochures are still considered one of the most important media for informing consumers about offers, prices, and promotions. Bring! picks up on this relevance and transfers it to a digital context. The aim is not to present the classic brochure in isolation, but to integrate it directly into the shopping process. This transforms the brochure from a pure information medium into a functional component of shopping preparation.
The decisive added value comes from linking the digital brochure with the Bring! shopping list app. From Bring!'s perspective, the consumer journey begins with inspiration and offers. This phase is represented by the digital brochure, which highlights individual products or promotions. The next step follows immediately: offers can be added directly to the personal shopping list. This integration reduces media breaks. Consumers do not have to remember offers or save them externally, but can transfer them directly into their shopping preparations. This makes advertising functionally useful and gives it a clear link to actual purchasing behavior.
Another key topic at DMEXCO was the question of the impact of advertising. Bring! announced plans to introduce new features and approaches that deal with measurability after advertising contact. The focus is not only on the visibility of an ad, but also on the question of what actually happens after contact. The following aspects, among others, are relevant: Was an advertised product added to the shopping list? How quickly did this reaction occur? Did a purchase follow later? These questions are particularly crucial for retailers and brands that want to evaluate the success of their campaigns beyond pure reach metrics.
Bring! emphasizes that every optimization begins with a clear definition of goals. Before campaigns are adjusted, it must be clear what the original goal was. Only on this basis can it be assessed whether measures were successful or not. A central component of this analysis is the consideration of the consumer journey. The decisive factors are when, where, and in what context consumers come into contact with advertising and how they react to it. These findings form the basis for the step-by-step optimization of campaigns.
In practical implementation, Bring! relies on A/B testing. Instead of completely changing fundamental concepts, individual adjustments are made in a targeted manner. These can be different forms of price communication—for example, a particularly low price compared to a heavily emphasized discount. These tests make it possible to analyze which variant works better and which communication tool supports the desired goal more effectively. This data-based approach enables advertisers to continuously develop their campaigns instead of relying on assumptions or gut feelings.
The trade fair presentation made it clear that Bring! sees itself not only as a consumer app, but also as a platform between retailers, brands, and users. The app is used extensively throughout Europe and is considered one of the largest shopping list applications on the continent. This reach makes Bring! a relevant touchpoint in the everyday lives of many consumers. Direct user feedback was particularly noticeable at DMEXCO. Many visitors to the booth were users of the app themselves and reported how Bring! helps them in their everyday lives – for example, in organizing purchases or better planning offers. This feedback underscores the practical relevance of the concept.
Bring! attracted numerous partners, customers, and potential new customers at DMEXCO. The booth was used intensively, not only for presentations, but above all for discussions. The high quality of the meetings was particularly striking. The focus was on specific questions from the retail and brand environment, rather than general product presentations. DMEXCO thus proved to be a suitable platform for discussing strategic topics such as impact measurement, data linking, and campaign optimization. For Bring!, the trade fair offered an opportunity to clearly position its own role in digital retail marketing.
Bring!'s presence exemplifies how retail communication is evolving. Digital brochures, shopping lists, and data analysis are converging. Advertising is not only played out, but also translated into concrete actions. Bring! positions itself precisely at this interface. Key aspects of the trade fair appearance can be summarized as follows:
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