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Denkwerk's presentation clearly shows how digital innovation, social responsibility, and economic relevance can be combined. As a creative digital agency based in Cologne, Denkwerk has been present at DMEXCO since its inception and consistently uses the trade fair as a platform for exchange, classification, and further development. This year's focus is clearly on artificial intelligence – not as an end in itself, but as a means of making digital accessibility more understandable, effective, and human.
Denkwerk has close ties to Cologne and benefits from its proximity to DMEXCO. For the agency, the trade fair is not just an industry event, but an annual fixture where international clients, partners, and new contacts come together. Even before DMEXCO, Denkwerk was represented at OMD in Düsseldorf – its continuous presence underscores its commitment to actively participating in the development of the digital economy. For Denkwerk, DMEXCO is above all a place for dialogue. Here, existing customer relationships are cultivated, new projects are initiated, and the company's own products and approaches are presented to an expert audience.
The focus of the trade fair presentation is on the Ally-AI product, which Denkwerk sees as a kind of “ally” – an AI-supported solution that combines accessibility with empathy. While accessibility is still perceived as a purely technical issue in many companies, Denkwerk takes a different approach. Traditional accessibility tests often produce complex, technical reports that are difficult for non-technicians to understand. As a result, problems are identified, but there is no emotional urgency within the company to fix them. This is where Denkwerk comes in.
Ally-AI translates the results of technical tests into the perspective of real users. People with disabilities are represented in the form of personas that concretely show how barriers feel in the digital space. Instead of abstract error messages, decision-makers and project managers receive a report that makes it clear in seconds what frustration, exclusion, and hurdles actually arise. This change of perspective generates empathy—and it is precisely this emotional level that Denkwerk believes is crucial. Studies referenced by Denkwerk show that changes are implemented much more frequently when they are emotionally comprehensible and not just rationally justified.
A key driver of its current relevance is regulatory developments. In the near future, sanctions will be imposed if websites are not designed to be accessible. At the same time, it is clear that the majority of leading German online shops are not yet accessible. Accessibility is not a marginal issue. Millions of people with disabilities live in Germany, for whom digital services are often difficult or impossible to use. Denkwerk sees Ally-AI as a low-threshold entry point that enables companies to quickly perform a realistic self-check and identify areas where action is needed.
For Denkwerk, however, starting with empathy is only the first step. Once it is clear where the problems lie and what their effects are, the report can be expanded. Companies have the option of moving directly from the emotional perspective to a detailed technical report. This creates a clear bridge between understanding and implementation. Technical teams receive precise instructions on what to do, while decision-makers can understand why these measures are necessary. Denkwerk continues to support this process as needed, contributing its many years of experience in the field of digital accessibility.
For Denkwerk, accessibility is not a short-term trend, but an issue that the agency has been addressing for decades. The use of artificial intelligence is seen as an amplifier to make existing knowledge faster, more accessible, and more effective. The approach follows a clear logic: purchasing and decision-making processes are initially emotional and only later rationalized. Those who explain digital barriers only in technical terms often miss the crucial point. Those who make them tangible create change.
Denkwerk's approach in the context of Ally AI and accessibility can be summarized in a few key points:
The trade fair presentation makes it clear that Denkwerk does not view digital innovation in isolation. Artificial intelligence is used in a targeted manner to advance socially relevant issues such as accessibility while offering companies concrete options for action. Denkwerk thus positions itself as a partner for organizations that not only want to measure digital quality, but also understand and improve it – with technical expertise, strategic experience, and a clear view of the people who use digital offerings.
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