DMEXCO Cologne – Europe's leading event for digital marketing and technology

The place to be for the digital economy of today and tomorrow

DMEXCO (Digital Marketing Exposition & Conference) is the central platform for the global digital marketing and tech ecosystem. Every year in September, the Koelnmesse exhibition center is transformed into a vibrant meeting place for decision-makers, innovators, agencies, media companies, platforms, and technology providers from all over the world. With around 40,000 visitors and over 600 exhibitors and partners from more than 30 countries, DMEXCO is the largest trade fair of its kind in Europe – and a must-attend event for anyone who wants to actively shape digital communication, e-commerce, media, and technology.

Contributions to DMEXO on Messe.TV

The digital economy in all its diversity

From data management to programmatic advertising, AI-supported campaigns, and customer experience to influencer marketing, Web3, retail media, and sustainability tech: DMEXCO covers the entire spectrum of the digital value chain. Technology providers, platform operators, content producers, consultancies, start-ups, and marketers use the trade fair to present their latest products, strategies, and solutions—and to network with an international audience of experts. A central focus is on the interplay between technology and creativity: How can data-driven insights be translated into compelling campaigns? Which tools help automate processes? What are the next steps in personalization and customer loyalty? DMEXCO provides answers – well-founded, practical, and forward-looking.

Conference: A stage for visionaries, thinkers, and decision-makers

At the heart of DMEXCO is its high-caliber conference program. Top international speakers from the worlds of business, science, media, and politics take to the stage in multiple venues and numerous special areas. Past speakers have included representatives from Google, Meta, Adobe, SAP, IBM, TikTok, Accenture, the European Commission, and many more. Topics range from digital ethics and new data protection regulations to trends such as mixed reality, voice commerce, and sustainability in marketing. Formats that allow direct audience participation are particularly popular: panels, masterclasses, fireside chats, and deep dives ensure in-depth discussions and genuine moments of insight.

Focus on start-ups, innovation, and future trends

DMEXCO is also a springboard for young companies. In the “Start-up Area,” founders meet investors, corporations, and potential customers. Pitches, challenges, and targeted matchmaking promote new collaborations and bring fresh ideas to the big stage. Many of the tools and platforms presented here—from AI-supported market research to automated content systems—provide an insight into what could be standard in marketing tomorrow.

Technology meets culture – Cologne as a creative hub

With its diverse media, agency, and start-up landscape, Cologne is the ideal location for DMEXCO. The close interconnection between business, the creative scene, and research creates an inspiring environment that is also reflected in the trade fair: open, discursive, and future-oriented. If you are interested in other trade fairs in the region, you will find a comprehensive overview at Cologne Trade Fair.

Networking at the highest level – digitally and on-site

DMEXCO sees itself as a networking platform—with tools, formats, and spaces that enable targeted exchange. Business speed dating, matchmaking lounges, guided tours, and digital networking tools help participants make new contacts, generate leads, and find partners for future projects. International delegations, universities, associations, and professional organizations also use DMEXCO for targeted knowledge transfer and strategic networking. The combination of a physical trade fair and a digital ecosystem (“DMEXCO Digital”) ensures reach and sustainability – far beyond the two days of the trade fair.

Ethics, responsibility, and the future of the industry

The digital economy faces fundamental challenges: data protection, disinformation, platform regulation, diversity, sustainability, and social responsibility are topics that will be actively discussed at DMEXCO. Formats such as the “Trust Stage” and the “Green Tech Forum” set the agenda and bring different perspectives into the discussion. The discourse is open and solution-oriented – a sign that the industry is aware of its social responsibility.

Practical, forward-looking, globally networked

Whether it's a large stage or a niche thematic area, an innovation space or a masterclass, DMEXCO offers the right setting for every area of digital marketing. It is a trade fair, conference, networking platform, and source of inspiration all in one—making it an indispensable event for anyone working in the digital economy. Further information can be found on the organizer's website: www.dmexco.com