News and videos about companies and services in the service industry

Services create connections between supply and implementation – whether in consulting, education, marketing, or trade fair projects. The articles show how specialized services improve processes and provide new impetus.

Concepts, trends and best practices from leading service providers

Digital services as the basis for modern customer relationships

Many companies today rely on specialized platforms to manage customer contacts, generate leads, and make marketing processes more efficient. CRM systems such as HubSpot or Salesforce play a central role in this – not only in sales, but also in customer service and cross-channel communication. Digital agencies such as ctrl QS or denkwerk also support companies in transforming internal processes and setting up modern digital infrastructures. Typical goals of digital service providers:

• Improving the customer experience across all touchpoints
• Automating processes to reduce the workload of sales and marketing
• Integrating AI-supported solutions for intelligent campaign management

Focus on performance marketing and data-driven control

Services in the field of digital marketing are changing rapidly. Providers such as Synatix, Adform, and Pinterest show how data-driven campaign planning, visual targeting, and precise performance monitoring can be combined. The days of broadly distributed advertising messages are over – what is needed now are flexible systems that intelligently combine reach and relevance. Powerful platforms rely on:

• programmatic delivery of content in real time
• cross-channel analysis and optimization
• seamless interfaces to tracking, CRM, and CMS systems

Specialized system solutions for trade fair construction and brand presentation

In addition to digital services, analog services are also undergoing change – especially in the trade fair and presentation environment. Manufacturers such as Syma, Octanorm, Mo Systeme, and Aluvision are developing modular systems that enable brands to present themselves in a flexible, sustainable, and visually appealing way. It's not just design and functionality that count, but also transportability, reusability, and technical integration. Current developments in the field of modular presentation systems:

• LED walls, illuminated system elements, and digital extensions
• Fast setup times thanks to tool-free connecting elements
• Customization for brand presentations and event formats

Service providers: How services are changing

The service sector is undergoing fundamental change. Traditional role models are disappearing because service providers today do much more than just execute tasks. Modern service means understanding complex requirements, actively helping to shape processes, and supporting customers over the long term. Whether in digital marketing, the trade fair environment, or management consulting, professional services are increasingly emerging at the interface between technology, strategy, and operational implementation. This is also changing customer expectations. Providing services no longer means simply delivering a clearly defined package, but responding flexibly to new requirements. Sales and support are growing closer together, as many solutions require explanation and only reveal their full benefits during ongoing operation. Successful providers therefore position themselves as partners who accompany their customers throughout the entire life cycle of a project – from planning and implementation to further development. At the same time, it is becoming more important for companies to sell services without appearing interchangeable. Differentiation comes from specialization, industry knowledge, and measurable added value. The examples presented on Messe.TV show that services today are successful when they remain scalable, transparent, and comprehensible. Whether it's a software platform, agency service, or technical system, added value is created when service providers take responsibility, make solutions understandable, and keep their customers capable of acting in the long term.