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Construktiv's trade fair appearance is exemplary of the current upheavals in digital marketing. The interview focuses less on individual tools or channels and more on the question of how marketing can be structured effectively in an era of rapid technological development. Construktiv sees itself as an agency that combines classic digital marketing disciplines with new, AI-supported approaches and helps companies to increase their visibility, reach, and success in the long term.
Digital marketing has changed significantly in recent years. Construktiv is closely monitoring this development and is intensively exploring the opportunities offered by new technologies. Artificial intelligence in particular plays a central role in this. It opens up new ways of creating content, accelerating processes, and implementing campaigns more efficiently. The aim is not to replace human creativity, but to enhance it. Construktiv vividly describes this change as a toolbox that has become significantly larger. Humans remain crucial for strategy, classification, and creative guidelines. AI, on the other hand, provides speed, scalability, and new formats that were previously hardly feasible.
Construktiv uses artificial intelligence in almost all areas of content creation. Texts, images, videos, and even sound elements can now be generated or supplemented with AI support. In some cases, individual building blocks are created that are integrated into existing campaigns, and in others, complete content based on AI technologies is created. The key point here is targeted control. AI is not used uncontrollably, but always in conjunction with editorial, strategic, and creative expertise. This results in content that is both efficiently produced and brand-appropriate and target group-oriented.
As a digital marketing agency, Construktiv supports companies in improving their online visibility and expanding their reach in a targeted manner. Traditional disciplines continue to play an important role. Search engine optimization, social media, advertising, and content marketing form the foundation of many projects. Artificial intelligence is present in all these areas. For example, it helps with the analysis of search queries, the optimization of ads, and the development of suitable content for different target groups. The goal is always to achieve measurable results and continuously improve the online performance of customers.
Construktiv sees itself not only as an implementation agency, but also as a strategic consultant. Companies are supported in taking a holistic view of their digital marketing activities and prioritizing them sensibly. This classification is becoming increasingly important, especially in an environment characterized by new tools and trends. The agency accompanies clients from conception and implementation to the optimization of ongoing measures. This integrated approach ensures that individual channels are not viewed in isolation, but function as part of an overarching strategy.
A special feature of Construktiv is the establishment of its own sister companies that focus specifically on AI-based solutions. With constructivity GmbH, a company was established that develops a chatbot under the *xtense* brand. This enables internal company knowledge to be bundled in a structured manner and made usable in an intelligent dialogue system. The chatbot can be trained with the entire knowledge of a company, thus offering a new form of internal and external communication. Content is no longer provided statically, but is accessed through dialogue. This opens up new possibilities in customer service, marketing, and internal knowledge transfer.
Another sister company is anyland GmbH. Here, the focus is on virtual influencers and avatars that act as digital brand ambassadors. With the help of artificial intelligence, virtual personalities are created that are developed over the long term and embedded in comprehensive content worlds. These avatars are not tied to real people and can still communicate, interact, and convey content consistently. For brands, this opens up new scope in brand management, especially in social media and digital campaigns. The approach is still young, but it is already showing how influencer marketing can evolve.
Construktiv employs a team of over one hundred people and brings together experts from various fields. These include specialists in SEO, social media, advertising, content, strategy, and technology. This breadth enables the company to cover complex projects in their entirety without having to establish external interfaces. At the same time, the technical depth is maintained. Construktiv does not see itself as a generic full-service agency, but rather as a consortium of specialized teams that work closely together. It is precisely this combination of specialization and a holistic approach that is seen as a clear competitive advantage.
Many agencies either specialize in individual disciplines or operate broadly, but without in-depth expertise. Construktiv deliberately pursues a middle ground. The agency combines specialized expertise with a structure that enables integrated solutions. For clients, this means that they do not have to coordinate between different service providers, but receive all relevant services from a single source. At the same time, they benefit from experts who have in-depth knowledge of their respective fields. Key aspects of the Construktiv approach can be summarized as follows:
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