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Matelso's presentation shows in a very practical way where digital marketing and sales specifically intersect today. Matelso is a software company that becomes relevant whenever companies want to generate leads via their website – whether through calls, contact forms, or chats. The goal is not only to capture these contacts, but also to intelligently evaluate and prioritize them and transfer them directly to the right sales processes.
Digital marketing is no longer just about getting as many visitors as possible to a website. What happens next is crucial. Matelso addresses precisely this point and connects marketing touchpoints directly with sales. The software analyzes how users navigate the website, what content they view, and what actions they trigger. This creates a digital fingerprint of the web session. This provides valuable information about how relevant a lead actually is and what potential it has. Instead of treating all inquiries the same, Matelso enables differentiated control.
A key new feature is fingerprint routing. This recognizes how valuable a lead is—for example, based on the shopping cart in an online store or the products and services a user is interested in. The higher the potential business volume, the faster and more targeted the contact is forwarded to a suitable consultant. This can mean that high-quality leads are connected directly to experienced salespeople, while less relevant inquiries are deliberately routed differently—for example, with a time delay or via automated channels. This ensures that sales time is used where it has the greatest effect.
The routing principle is not limited to traditional shopping carts. Consulting firms and providers of complex services can also use Matelso. If a user comes via a specific campaign or is intensively engaged with a specific offer, this information is incorporated into the routing. This ensures that interested parties speak to the right contact person – optimally matched in terms of expertise, subject matter, and timing. This not only increases the likelihood of closing a deal, but also improves the quality of the consultation.
A key advantage of the software lies in data generation. Matelso provides marketing with detailed information about which channels, campaigns, and content actually lead to high-quality leads. In a world where platforms such as Google or Facebook automate many optimizations, the focus is shifting. It is less about manually optimizing every single keyword and more about understanding the quality of the leads generated. These insights can be used directly to target marketing measures more effectively and use budgets more efficiently.
Matelso also has a noticeable effect on the sales side. Valuable salespeople are no longer tied up with unqualified inquiries, but receive leads that have already been evaluated and enriched in advance. This includes information about interest, behavior on the website, and the potential value of the contact. This not only improves the closing rate, but also the collaboration between marketing and sales. Both departments work on the same data basis and pursue common goals.
Matelso already uses artificial intelligence in several areas. One example is the analysis of conversations. Phone calls can be transcribed and automatically tagged. The software recognizes topics and provides tips on which aspects a sales representative should address more or less strongly. Written inquiries are also automatically classified and prepared for routing. These AI-supported functions help to standardize processes and continuously improve them at the same time.
Another aspect is the technological framework. Matelso is a German company and the software is hosted in Germany. This is particularly relevant for companies that have high data protection and data security requirements.
The strengths of the approach can be summarized in the following key points:
Matelso's approach makes it clear that modern lead generation does not end with a click. It is only through the intelligent connection of website, marketing data, and sales that real added value is created. Companies benefit from more efficient processes, better-prepared sales teams, and ultimately greater business success. Matelso thus positions itself as an interface between digital marketing and operational sales – data-driven, practical, and clearly focused on measurable results.
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