Messe Berlin reports record year in 2024 and invests in the future of its location

With annual revenue of over €480 million and a historic profit, Messe Berlin is writing a new chapter in its corporate history in the 2024 financial year. The positive development is based on a strong trade fair year with international reach and strategic decisions for the coming years.

Successful event year at a historic level

In 2024, Messe Berlin welcomed a total of around 1.9 million visitors and 31,000 exhibiting companies to 121 events in Germany and abroad. InnoTrans stood out in particular, setting new standards as the largest trade fair in Berlin's history. Established leading events such as ITB Berlin, ILA, and Grüne Woche also contributed significantly to the economic success. Profits from the event business were more than 50 percent above the previous record high set in 2018.

Strategic investments for growth and change

Messe Berlin is investing the surplus generated in the further development of the location. The focus is on expanding the international event portfolio, modernizing the infrastructure at the Berlin Exhibition Grounds, and transforming the company in a sustainable manner. The first measures are expected to be visible as early as 2025, including Berlin's largest photovoltaic roof system and energy-efficient building technology. New formats such as Smart Health Asia in Singapore and ITB Americas in Mexico are also strengthening the company's international presence.

Responsibility in the city and beyond the industry

In addition to its core business, Messe Berlin is involved in providing services at the Tegel arrival center on behalf of the state of Berlin. Despite a predicted decline in these activities, the trade fair organizer remains a reliable partner for the city and society. The company's management sees the record figures not only as an economic success, but also as an obligation: to stabilize public finances, promote Berlin as a business location, and ensure sustainable development in the international trade fair business.