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ITB Berlin (International Tourism Exchange) has been one of the most important events in the global travel industry for decades. Every year, the exhibition grounds under the radio tower are transformed into a vibrant meeting place for tourism professionals, tour operators, destinations, hotels, technology providers and trade visitors from over 180 countries. No other event offers such a comprehensive and internationally oriented platform where the entire tourism value chain can network. What began as a trade fair is now a leading trade fair, trend barometer and marketplace all in one. With a broad spectrum of topics ranging from classic forms of vacation to business travel, cruises and luxury travel to digital innovations in tourism, ITB Berlin provides new impetus every year for an industry that is constantly evolving - not least in response to ecological, political and technological challenges.
The geographical scope of ITB Berlin is unique. Countries and regions from all continents present themselves with stands, cultural programs and information material. In addition to national tourist boards, airlines, cruise lines, incoming agencies, hotel groups and booking technology providers are also represented. For trade visitors, this is a unique opportunity to meet directly with partners from all relevant markets in a short space of time. Anyone interested in other industry events in the capital can find a compact overview of upcoming events with a tourism or business focus at Berlin Trade Fair.
An integral part of the trade fair is the ITB Berlin Convention, the world's largest tourism convention of its kind. Here, leading figures from the worlds of business, politics and science discuss current issues facing the industry: What role does sustainability play in mass tourism? How are digital platforms changing booking behavior? What geopolitical developments are influencing the freedom to travel? And what will the forms of travel of the future look like? Numerous panels, keynotes, study presentations and specialist forums offer in-depth insights. Particular emphasis is placed on fact-based analyses, data-driven decision-making and practical solutions - clear added value for decision-makers from all areas of the tourism sector.
The ITB is not only a meeting place, but also a stage for innovation. New booking technologies, personalized customer journeys, digital payment methods, AI-supported planning tools and applications in the field of augmented reality are actively presented at the trade fair. At the same time, many exhibitors are specifically focusing on topics such as climate-friendly travel, CO₂ compensation, circular economy in hotels and social responsibility in the supply chain. Sustainability is no longer a niche topic - it permeates the entire trade fair and is also visible in the design, materials and communication of the stands. Many companies make their ESG strategies transparent and measure their presence against clear sustainability goals.
Every year, ITB Berlin demonstrates the economic importance of tourism worldwide. With a share of around 10% of global gross domestic product and hundreds of millions of jobs, the sector is an indispensable component of economic development - especially for emerging and developing countries. However, the trade fair also focuses on the social aspects of travel: encounters, education, tolerance, cultural exchange and global responsibility. These dimensions are addressed in numerous formats - from NGO workshops to ethics forums.
The international appeal of ITB is perfectly suited to the metropolis of Berlin. With its multicultural character, political relevance and excellent infrastructure, the capital is an ideal place for exchange between international players in the travel industry. The trade fair itself benefits from its central location in Europe, BER airport, rail connections and a wide range of conference venues, hotels and supporting programs. In the city itself, ITB becomes an annual occasion for accompanying conferences, political discussions, networking events and cultural encounters - even outside of the official trade fair program.
ITB Berlin is much more than just an industry get-together. It is a mirror of the world - in its challenges, potentials and perspectives. Anyone working in or with the tourism industry will find well-founded orientation, new partnerships and an outlook on tomorrow's forms of travel here. Whether technology, sustainability, customer behavior or geopolitical developments: ITB provides answers - networked, up-to-date and practical. Further information can be found on the organizer's website: www.itb.com
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