CoreMedia at DMEXCO 2025: Content, AI, and Customer Experience

At DMEXCO 2025 in Cologne, CoreMedia presented a wide range of solutions designed to help companies manage complex content structures, integrate performance data, and optimize customer experiences across numerous channels. The focus was on the close integration of content, data analysis, and artificial intelligence, which enables marketing departments to work in a more targeted manner and address end customers more individually.

Personalization and content optimization with AI

The highlight of the trade fair was the ability to play content synchronized across channels and link it to performance data. This gives marketers a precise overview of which content works well on which channels. Artificial intelligence is used not only to generate analyses, but also to derive concrete recommendations for action – such as which content variants are best suited for specific target groups in individual markets. For example, strengths in one country can be identified and, at the same time, previously untapped segments in other regions can be specifically addressed. The platform provides suggestions for content variants and personalization, enabling marketing measures to be implemented in a more agile and data-driven manner. The system thus develops into an active partner in campaign management, automatically identifying potential and initiating optimizations.

Managing the complexity of global brands

Many CoreMedia customers are international companies that need to manage content in dozens of languages and markets simultaneously. This is exactly where the platform comes in: it enables websites, apps, and numerous other touchpoints to be managed centrally and displayed with consistent content. The solution is designed to manage even scenarios with 100 languages in 40 countries without creating redundancies or inconsistencies. In addition to traditional digital channels, call centers, chat and video chat functions, and co-browsing are also integrated. This creates new forms of interaction that go beyond simply providing information. One example is luxury brands that can offer their customers personalized shopping experiences via video chat or live consultation.

Higher conversion rates through direct interaction

Practical examples underscore the effectiveness of these additional interaction options. Companies that have integrated chat or video functions into their customer journey have seen significant increases in conversion rates. In some cases, personal contact has led to a threefold increase in the conversion of website visitors into paying customers. The reason for this is obvious: many end customers feel overwhelmed by the multitude of options and information available. The ability to get support with a single click and clarify open questions in a dialogue significantly lowers the inhibition threshold for making a purchase decision. CoreMedia is thus positioning itself as a platform that bridges the gap between digital channels and personal advice.

AI as a driver of new customer journeys

Another focus at DMEXCO was the role of AI agents. CoreMedia doesn't just consider the perspective of marketing departments, which are supported by intelligent analyses and recommendations. The end customer side is also changing: in the future, many users may no longer interact with company websites directly, but via intelligent assistants – such as voice systems or large language models. To remain relevant in this scenario, companies must provide significantly more information in a structured form. AI systems search content for detailed use cases, relevant product information, and clear application examples. CoreMedia addresses this trend by enabling companies to prepare content in a way that is understandable and usable for both human users and AI agents.

The future of content architecture

The challenge therefore lies not only in the pure creation of content, but also in its structuring. Content must be organized in such a way that it can be processed by algorithms without losing sight of the human user. CoreMedia is working on solutions that serve both classic marketing goals and take into account future requirements such as agent-to-agent communication and new protocols. With this focus, DMEXCO 2025 showed how CoreMedia supports brands in further developing their customer experience – from data-based optimization of current campaigns to preparing for a future in which AI-based systems could take over a large part of the interactions.