Shopware increases retailer efficiency with AI

Shopware is clearly positioning itself with the goal of noticeably improving the efficiency and effectiveness of retailers. To this end, the platform relies on AI solutions that automate manual processes and reduce the amount of work involved in day-to-day business. Retailers receive support with recurring tasks, giving them more time to focus on strategic decisions.

B2B and B2C components for greater automation

Especially in the B2B context, Shopware presents new components that expand retailers' scope of action. Functions such as text generation, image cropping, and the integrated Copilot facilitate configuration and provide quick answers to questions. This speeds up processes that would otherwise take a lot of time. B2C users also benefit from the same advantages: less manual intervention and more focus on business growth.

Open source platform without lock-in effects

A key distinguishing feature of Shopware is its open source approach. Retailers are not bound to fixed structures and avoid lock-in effects that often occur with proprietary systems. The source code is open, allowing companies to make adjustments themselves or participate in development. Shopware also offers complete freedom when it comes to deployment: whether on-premises, SaaS, or PaaS—the decision is up to the customer. In addition, there is a free choice of payment provider, which further increases flexibility.

Shopware business model Customers and individual freedom

Shopware consistently follows the principle that the system adapts to the business models of its customers – and not the other way around. The slogan “Freedom to go” sums up this philosophy. Retailers can freely design their processes and map individual requirements in the system. This gives companies the freedom to set up structures and processes that suit their own market and industry.

GMV values and retailer growth

The response on the market confirms its success: more than 50,000 customers rely on Shopware. Review portals paint a positive picture, and GMV (gross merchandise volume) values are rising steadily. Even in difficult economic times, retailers using Shopware are recording significant growth, which is proof of the platform's stability and practicality.

AI enablement and employee acceptance

Shopware recognizes that the use of AI can also cause concern among many employees. Fears that AI could replace jobs are present. That is why the company attaches great importance to enablement: training, support, and practical introduction prevent overload and make AI tools real levers for increasing efficiency and growth.