Uberall: Local marketing and location management

Uberall is an international technology company headquartered in Berlin that specializes in digital location marketing. The platform is primarily aimed at companies with physical locations and helps them maintain their online visibility and target local customers. The focus is on consistent company data, professional handling of customer reviews, and connecting online searches with real-world visits. Uberall clearly positions itself in the field of online-to-offline marketing, addressing a key lever of modern customer engagement. The company does not view local visibility as an isolated SEO measure, but as a strategic component of brand management. The goal is to manage digital touchpoints in such a way that they make a measurable contribution to customer frequency, brand perception, and loyalty.

From Berlin start-up to global platform

Uberall was founded in Berlin in 2013 by David Federhen and Florian Hübner. The starting point was the observation that many companies had numerous locations, but their digital presence was inconsistent, flawed, or outdated. This often led to lost customer contacts, especially for search queries with a local reference. Uberall then developed a platform that centrally manages company data and automatically feeds it to relevant online services. With this approach, the company quickly achieved an international breakthrough. In the following years, Uberall expanded into numerous markets and now works with customers in more than 100 countries. Its core target group includes chain stores, retail chains, and service companies with multiple locations.

Key features for local digital growth

At the heart of the solution is comprehensive presence management, which ensures that company information is displayed correctly, consistently, and up-to-date across all relevant platforms. These include search engines, map services, social networks, and review portals. Uberall also offers tools for analyzing and managing customer interaction. Typical functional areas of the platform include:

• Management and synchronization of location data
• Central management of customer reviews and feedback
• Location-based performance analyses
• Support for local SEO and search engine presence
• Tools for strengthening customer loyalty at the local level

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Relevance for marketing and sales

For marketing departments, Uberall primarily offers transparency and scalability. Campaigns and content can be rolled out across locations without losing sight of local characteristics. At the same time, sales and operational units benefit from the fact that potential customers receive reliable information before visiting the site. Another focus is on evaluating user behavior. Analyses of search queries, interactions, and reviews provide insights into how locations are perceived and where there is room for improvement. This makes local marketing measurable and strategically controllable.

Technology, responsibility, and local focus

Uberall is increasingly relying on automated processes and data-based optimization, including the use of AI-supported evaluations. The goal is to enable companies to respond more quickly to changes in user behavior and to continuously improve the relevance of local content. At the same time, Uberall sees itself as a supporter of the local economy. By helping companies remain visible in the digital environment, the platform contributes to keeping brick-and-mortar offerings competitive in the long term. With this combination of technology, scalability, and local focus, Uberall has established itself as a major player in international location marketing.