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Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Hossidesign: Morning-management
With Morning Management, Hossidesign has developed a product that arose from a very everyday situation. For many families, the start of the day is characterized by time pressure, r... Morning-management with kids
Hansa Hand Puppets – Spielwarenmesse 2019
Realistically designed animal figures and hand puppets form the core of the Hansa Creation range. Talking to visitors at the trade fair, it quickly becomes clear why many of them i... Animal figures and hand puppets
Carrera RC: Power Snake
At the heart of this action toy is an unusual approach: instead of speed or classic vehicle logic, the focus is on movement itself. The remote-controlled model combines elements of... Power Snake - Carrera
Hossidesign: Develop games
Hossidesign stands for play ideas that arise from personal experiences, family observations, and everyday life with children. Behind the label is not an anonymous development proce... Develop games
Horutsch Ride-On – Spielwarenmesse 2019
The wooden children's slide from Höllinger shows how a very simple idea can be developed into a well-thought-out play concept. The company is best known for its organic drinks, but... HoRutsch slide
Carrera RC: Red Bull helicopter
The RC helicopter presented by Carrera combines remote-controlled flying with modern technology and a clear sporty appearance. The focus is not on individual effects, but on the in... Red Bull helicopter - Carrera
Slimy Dough Genius – Spielwarenmesse 2019
Slimy modeling clay expands the well-known Slimy range with a significantly more malleable material type. In contrast to classic slime variants, the focus here is less on pulling o... Slimy: Dough Genius
Slimy: Fluffy and Hybrid
Slimy is one of those play materials that many visitors immediately associate with their own childhood. At the trade fair, however, it is clear that the brand has not stood still f... Slimy: Fluffy and Hybrid
Pustefix soap bubbles: Bubblegator
Pustefix soap bubbles have been one of the best-known outdoor play ideas for decades. Hardly any other product is so closely associated with movement, lightness, and spontaneous fu... Pustefix Bubblegator
Showtime: Rubies Costume fashion show
With Rubies Showtime at the toy fair, Rubies deliberately focused on staging rather than simply presenting its products. Instead of static displays, selected themed worlds were sho... Showtime: Costume fashion show
Steiff: National Geographic
At the toy fair, Steiff wild animals represent not only high-quality plush toys, but also a clear statement. The focus of the presentation is a new partnership with which Steiff is... National Geographic - Steiff
Steiff Zotty Bear – Spielwarenmesse 2019
The Steiff Zotty Bear is one of those figures that is closely linked to the history of the brand. At the toy fair, it is not presented as a mere nostalgia object, but as a delibera... Zotty bear - Steiff
Carrera RC: Super Mario Scooter
Transforming well-known characters into movable RC products requires a different approach than classic vehicles. In this case, the focus is not on technology, but on immediate fun ... Super Mario Scooter
Ludwig Köppen: Penta Ludea
Penta Ludea is not a classic board game with interchangeable origins. Behind the game lies a very personal story, linked to a long journey back to life. It was developed by Ludwig ... Strategy game Penta Ludea
Carrera Racetracks – Spielwarenmesse 2016
Now I'm with an exhibitor who is probably the fastest exhibitor at the fair and has a really big name. (Looks at a superhero next to him) The only question is, who are you? Superh... Carrera Racetracks
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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