Play – toys and play ideas, a wide selection for children and adults
Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Play ideas and toys from model trains to cuddly toys
BRIO: Wooden trains, play worlds, and smart tech
BRIO's trade fair presentation impressively demonstrates how classic play ideas can be combined with modern concepts without losing their original character. BRIO has been synonymo... Classic play ideas with modern concepts
LEGO BOOST - build, program, play
Programmable toys are a clear trend this year. This is also a theme at LEGO and LEGO BOOST is a real hit. The set can be used to build figures such as Vernie the robot, a cat or a ... LEGO BOOST - build, program, play
Bobby Car Next with lights, comfort, and horn
The Bobby Car is one of the best-known toys in German-speaking countries. Generations of children have grown up with it, and even today the vehicle is still a fixture in many child... News about the classic Bobby Car
Liebherr crawler excavator Siku - authentic control
At Siku, which has been owner-managed for four generations, quality is important - and it shows. You can play life with the toys. The car parking garage or the building site in the... Liebherr crawler excavator Siku - authentic control
AMEWI: RC model building from beginner vehicles to high-end crawlers
AMEWI's trade fair presentation clearly shows how broad the spectrum of RC model building can be today. The range extends from compact, extremely durable beginner vehicles to heavy... RC model building: Beginners to high-end crawlers
Ravensburger GraviTrax PRO – Spielwarenmesse 2020
For decades, Ravensburger has been committed to designing games that are not only entertaining, but also well thought-out and durable. GraviTrax fits perfectly into this category –... Gravitrax Pro
Revell: Peppa Pig RC car, Spielwarenmesse 2020
Many people initially associate Revell with classic model kits, airplanes, tanks, or detailed RC vehicles. However, at the toy fair, it became clear that the company has long been ... Peppa Pig RC Car
Playmobil: Novelmore knight castle, Spielwarenmesse 2020
Knight's castles have been a core part of Playmobil for decades. With Novelmore, the company is revisiting this classic theme, but significantly expanding it with a more complex na... Fantasy Castle
Playmobil: EverDreamerz, Spielwarenmesse 2020
With EverDreamerz, Playmobil is expanding its range with a product line that is clearly aimed at children aged around seven and above and deliberately sets different priorities tha... Playmobil Collectibles
Playmobil: 123 Aqua, Spielwarenmesse 2020
With the Playmobil 1.2.3 line, the manufacturer is specifically targeting children aged between one and a half and four years old. The focus is not on classic role-playing with com... Playmobil 123
NOCH: as in original, Spielwarenmesse 2020
With its own claim of “just like the original,” NOCH has clearly positioned itself in model railway and diorama construction for decades. At the trade fair, it becomes clear that t... NOCH Model Landscaping
Märklin: 30 years retailer initiative, Spielwarenmesse 2020
To mark the 30th anniversary of the Märklin dealer initiative, Märklin has presented a special model that is deliberately not designed as a regular series locomotive. The anniversa... Märklin Special Edition
LGB Cogwheel Locomotive – Spielwarenmesse 2020
The LGB cogwheel locomotive presented here is based on an extraordinary historical prototype from Switzerland. Specifically, it is a locomotive from the Furka Mountain Railway, who... Furka Locomotive
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich celebrates its 85th anniversary in 2020. The anniversary provides an opportunity to showcase the company's development and put its history into context. At the trade fair ... 85 Years of Schleich
Hubelino: ball track, Spielwarenmesse 2020
Hubelino consistently positions its marble runs as an open construction system. The focus is not on a single track or a fixed set, but on the idea of sensibly expanding existing bu... Ball Track
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich is fundamentally expanding its Schleich Wildlife range, laying the foundation for a long-term theme world. Starting in January, a narrative journey around the globe will b... Wildlife Journey
Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff is celebrating its 140th anniversary – an occasion that the traditional manufacturer is deliberately using to highlight its origins, development, and continuity of craftsman... 140 Years of Steiff
Hubelino: roof blocks, Spielwarenmesse 2020
With its new roof tiles, Hubelino is responding to something that has long been missing in free building: houses could be built, but they always remained without roofs. The red roo... Roof Bricks
Steiff: Hansel hemp teddy bear
For many people, Steiff is associated with one thing above all else: classic teddy bears, high-quality workmanship, and a long history that extends far beyond the toy market. This ... Hemp Teddy Hansel
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick is one of the few brands in the toy industry that can openly say that it does not need any fundamental innovations. Almost a century after its introduction, the focus is ... Tipp-Kick: table soccer
Hansa Realistic Animals – Spielwarenmesse 2020
For decades, Hansa Creation has been synonymous with lifelike animal representations that go far beyond classic toys. At the current trade fair, the internationally active company ... Plush Animals
Goki: Knight castle ball track, Spielwarenmesse 2020
The Knight's Castle Ball Track from goki is one of those products where it quickly becomes clear why it has won an award. Winning the Toy Award not only recognizes a successful ind... Knight Marble Run
Geomag Building Blocks – Spielwarenmesse 2020
At the Geomag booth, it quickly becomes clear that this is not just about toys, but a well-thought-out overall concept. The focus is on magnetic building blocks that can be used to... Magnetic Blocks
DUO Schreib & Spiel: App at Toy Fair
With the use of augmented reality and virtual reality, DUO Schreib & Spiel is taking a logical step toward experience-oriented retail concepts. The focus is not on technology as an... AR App Duo
Carrera RC: Nintendo Collectibles, Spielwarenmesse 2020
Carrera RC and Super Mario have been closely linked for many years. The collaboration has its origins in the long history of Nintendo product sales in Central Europe. For Nintendo,... Carrera RC & Nintendo
Carrera Go: Paw Patrol car racing track
The Paw Patrol license has been one of the strongest drivers in the toy sector for younger children for years. Figures, vehicles, and stories are present in many households and pro... Paw Patrol Track
Trends at the 2018 International Toy Fair – Interview with Ernst Kick
The 2018 International Toy Fair was clearly influenced by a changed perspective on play. In conversation with Ernst Kick, it quickly became clear that trends cannot be designed on ... Trends International Toy Fair 2018
Ravensburger Sound Quiz tiptoi Create – playful hearing test
Playing with sounds has always been one of the most intuitive forms of learning. Children respond early on to sounds, voices and recognisable things, long before they can read or u... Soundquiz as a playful hearing test
Steiff Soft Cuddly Friends for younger target groups
For generations, Steiff has been associated with a very clear image. Classic soft toys, firmly stuffed, high-quality workmanship and often intended more for collectors than for sma... Soft Cuddly Friends by Steiff
John play tents with Schleich toy figures for fantasy worlds
At first glance, unicorns and tents seem like two separate worlds. One stands for fantasy figures, the other for places of retreat in the children's room. However, when combined, t... Creative play: play tents and toy figures
Electric skateboard with self-balancing technology from Neon
At first glance, it looks like a toy from the future, but after just a few seconds on the board, it becomes clear that there is more to it than a short-lived trade fair gimmick. Th... Electric self-balancing skateboard
SeatZac beanbag – seating solution for leisure and everyday use
Sometimes you don't need a complicated technical approach to stand out at a trade fair. Sometimes all you need is a product that rethinks an everyday situation. That's exactly what... Beanbag for leisure and everyday use
Micro Scooter Kit – Self-assembly is more than just a gimmick
At first glance, a scooter that is not delivered fully assembled seems to require explanation. This moment of pause is intentional. The product is not only a means of transport, bu... Micro Scooter: Scooter Kit
Jofrika make-up for theatre, everyday use and fantasy
It rarely looks beautiful at first. Latex, pasty masses, uneven surfaces – the early stages of make-up application seem more strange than convincing to outsiders. But this is preci... Professional make-up
Rolly Toys pedal vehicles – tractors, X-Trac Premium and more
Anyone who visits the Rolly Toys stand at the International Toy Fair will immediately see why this manufacturer has been a fixture in the functional toy vehicle sector for years. C... Pedal vehicles from Rolly Toys
Fischertechnik Sensor Station: Construction game with robotics
Play has changed fundamentally in recent years. Children today grow up in a world where digital applications are just as commonplace as classic building blocks. The digital and analogue worlds united in play
Learn programming with Cue robot from Wonder Workshop
The transition from classic toys to digital learning tools often happens gradually. Only at second glance does it become clear that these toys offer not only new functions, but als... Learn programming with Cue robot
Toy pet – the digital chameleon with remote control
It is not always the most complex concepts that remain in the memory the longest on the toy shelf. Sometimes all it takes is a simple idea, a clear mechanism and a harmonious inter... Electronic pet: Robo Chameleon
Racing car with cockpit camera – Carrera
For decades, Carrera has been synonymous with racetracks that bring speed and technology into the living room. At the trade fair, an approach was presented that takes this familiar... Racing car with cockpit camera – Carrera
Recoil as an outdoor alternative to video games from Goliath
When it comes to action-packed games, many parents first think of screens, controllers and long afternoons spent sitting down. The term ‘glorification of violence’ quickly comes to... Getting gamers away from the screen?
Toys: games as part of development and everyday life
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Play ideas for different age groups
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
- Toys that promote creativity and motor skills
- Board games for playing together with family or friends
- Construction and educational toys with a playful appeal
- Products for active indoor and outdoor play
Quality, design, and play value
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Games as a shared experience
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Lego and Disney as established names in the world of play
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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