Carrera First – Racetrack for children with licenses, fun and easy operation

For decades, Carrera has been synonymous with fast-paced fun on the racetrack. With Carrera First, the manufacturer now offers a system that is specifically tailored to the needs of children between the ages of three and four. The child-friendly design of the track, the lovingly crafted design, and the use of popular licensed characters make Carrera First an ideal introduction to the world of racing – without overwhelming children, but with lots of fun. Carrera First is colorful, robust, and easy to use – a complete package for little racers that impresses parents and delights children.

Practice makes perfect: a racetrack for the youngest fans

The Carrera First concept is based on the idea of introducing even very young children to the principle of racetracks in a playful way. The cars are controlled using special hand controllers that have been developed especially for small children's hands. The cars have also been adapted to suit the age group: they are smaller, rounder, and particularly stable. This makes it easier to get started without the frustration of excessive speed or technical complexity. The vehicles drive at a speed that is easy for children to control. They are fast enough to create excitement, but not so fast that they fly off the track. The focus is clearly on controlled driving and child-friendly design.

Well-known characters inspire enthusiasm

A central element of Carrera First is its close connection to well-known licensed themes. Children identify with characters from TV and movies – and that's exactly what the system focuses on. From Mickey Mouse to Super Mario to Disney Cars 3: the selection of themes appeals to boys and girls alike.

• Mickey Mouse & Friends (e.g. Mickey and the Roadster Racer)
• Disney Cars 3 with Lightning McQueen
• Super Mario in the familiar Nintendo style
• Ferrari models for little motorsport fans

A playful introduction to the world of Carrera

Carrera First offers a safe environment for first driving experiences. While parents are often concerned about their delicate collector's models on large hobby tracks, children can let off steam here without any worries. The track is stable, the cars are durable, and the controls are designed so that even beginners can quickly enjoy their first successes. In addition, Carrera First was specifically developed for playing together. The system appeals to boys and girls alike and was deliberately designed to be gender-neutral. The selection of colors and licenses is so wide that every child can find something they like.

Cooperation with Disney: From the series to the track

The collaboration with Disney is particularly successful – for example, in the form of the series “Mickey and the Roadster Racer,” which airs on the Disney Channel. Children can follow the adventures of the characters there and then continue driving with exactly these characters on their Carrera First track. This creates a seamless transition from the screen to real-life play, which significantly increases emotional attachment and play value. This link between media experience and analog play is more important today than ever before. Carrera manages to strike a balance between tradition and modernity without losing sight of the core of the product.

A system for beginners – and the start of a long racing career

Carrera First is not just a toy – it is an educationally designed entry-level model for a lifelong enthusiasm. Those who have positive experiences with Carrera at kindergarten age often remain loyal to the brand for years to come. The track is the first step on the way to more complex systems, promotes motor skills, concentration, and responsiveness, and creates shared play moments for the family. Carrera First combines licenses, age-appropriate design, and childlike joy of play into a well-thought-out overall concept. Getting started is easy, operation is intuitive, and the experience is thoroughly positive – turning play into a lasting passion.