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In an interview with Messe.TV, the CEO of Spielwarenmesse eG, Mr. Ernst Kick, sees the emerging development of Spielwarenmesse 2017 as more educational and more technological than in previous years. Nevertheless, the children's world still has important room for imagination and experience. In view of 2900 exhibitors with over one million products in 2017, it is not difficult to cover these areas to everyone's satisfaction.
Magic box for little magicians by Kosmos
Although a magician never reveals his magic tricks, we have some good news. Our trade fair TV presenter Jürgen Groh was able to coax a few secrets out of magician and magic editor Jonathan Felder from Kosmos. Conjuring rings together and ap... Magic box for little magicians by Kosmos
ToyAward Schoolkids - Toy Fair 2017
Presentation of the ToyAward in the Schoolkids category at the Spielwarenmesse 2017 in Nuremberg. ToyAward Schoolkids - Toy Fair 2017
ToyAward PreSchool - Toy Fair 2017
Presentation of the ToyAward in the PreSchool category at the Toy Fair 2017 in Nuremberg. ToyAward PreSchool - Toy Fair 2017
ToyAward Baby and Infant - Toy Fair
Every year, the International Toy Fair presents the Toy Award to particularly innovative products in various age categories. The Baby and Infant category focuses on the needs of the youngest children – toys for children aged zero to three t... ToyAward Baby + Infant
Steiff Teddy bears + cuddly toys
We were greeted by a large polar bear and were mightily impressed. But when we stood in front of the biggest teddy bear in the world, we were quite astonished. You probably already guessed it - we were at the Steiff company stand. And the a... Steiff Teddy bears + cuddly toys
Silverlit Toys – Spielwarenmesse 2017
Learning to program as a child - the robots from Silverlit are designed to make this possible. Stephen Chi from Silverlit shows us how it works. You can program up to 50 instructions for the MacroBot and the HeroBie becomes an alarm clock o... Silverlit Toys
Schleich animal figures
Messe.TV presenter Felix Rother's eyes light up when he sees the new jungle research station from Schleich. The manufacturer of truly authentic, hand-painted animal figures also offers themed worlds in addition to the classic individual fig... Schleich animal figures
Schildkröt Dolls – Spielwarenmesse 2017
Schildkröt combines tradition with modernity. Schildkröt has been producing dolls from 1896 to the present day, making it the oldest doll manufacturer in the world. Schildkröt Dolls
Playmobil Ghostbusters + Dragons
Now it's off to Playmobil. There, presenter Simone Dericks goes in search of the new products for 2017. One new theme world is Ghostbusters. Based on the 1984 film, Playmobil has created a great adventure world for children that will probab... Playmobil Ghostbusters + Dragons
Oi-Blocks Wooden construction kit
Anyone who wants to encourage creative play in children and attaches great importance to sustainability and ecology will be delighted with the wooden building set from Oi-Blocks. Founder Klaus Ehrmann admits that, at first glance, the toy i... Oi-Blocks Wooden construction kit
NICI Cuddly Toys – Spielwarenmesse 2017
Messe.TV visits the NICI stand, which is showing us its latest cuddly toys at the Spielwarenmesse 2017. Managing Director Thomas Pfau gives us a little insight into the latest trends in the NICI world. Our presenter fell in love straight aw... NICI Cuddly Toys
Menderes Bağcı on gaming fun, tactics, and the appeal of bluffing
The board game Cockroach Duel by Schmidt Spiele is one of those titles that provokes at first glance but then provides a surprising amount of gaming fun. The game was presented at the Toy Fair by Menderes Bağcı, who appeared not only as a p... Menderes Bagci in a cockroach costume
Märklin model railroads
The hobby of model railroading or model trains accompanies many enthusiasts throughout their lives. We don't know whether the word Märklin is already a synonym in the dictionary, but many people use it accordingly. And not without reason. Y... Märklin model railroads
Cockroach Duel - Strategy board game
Cockroaches! Time to call the exterminator? No - time for a cockroach duel. At Schmidt Spiele, Désirée Nick and Menderes Bagci fight a cockroach duel in a cockroach costume. Presenter Jürgen Groh talks to Axel Kaldenhoven about the idea beh... Cockroach Duel - Strategy board game
ITCRAFT Augmented Reality App
The digital gaming experience is an issue for many toy manufacturers. The company ITCRAFT has recognized this and offers exactly that with an augmented reality app. All that is required are 3D files for the products, which are usually avail... ITCRAFT Augmented Reality App
Ernst Kick Interview – Spielwarenmesse 2017
How are things going at the Spielwarenmesse 2017? The best person to answer this question is the "boss" himself. We talk to CEO Mr. Ernst Kick from Spielwarenmesse eG about this year's fair. We want to know what trends can be identified and... Ernst Kick Interview – Spielwarenmesse 2017
imagno wooden building blocks with digital connection
At first glance, imagno looks like a few classic, beautiful wooden blocks. But these have it all. They can be used to build various animals using magnetic points and sensors. But that's not all. Mother or father can set a task using an app.... imagno wooden building blocks with digital connection
Helga Kreft wooden toys
Jolly Popcorn is considered the most beautiful rocking horse in the world. It is made by Helga Kreft from pure beech wood. The rocking horse also comes with matching equipment consisting of a leather saddle, stirrups, leather halter and cur... Helga Kreft wooden toys
GraviTrax by Ravensburger
There are a large number of marble runs, but they tend to be aimed at younger children - is it different with Ravensburger? Here is a marble run that looks quite challenging: Gravitrax. Messe.TV took a look at what the Gravitrax Pro package... GraviTrax by Ravensburger
Fischertechnik: Modular system for technical understanding
Fischertechnik's trade fair appearance clearly shows why the company has held a special position in the field of technical toys for decades. Fischertechnik stands for a modular system that not only enables playful creativity, but also speci... A highlight for children who love technology
Self-balancing Scooter eball 360
The self-balancing scooter eball 360 represents a development process that goes far beyond cosmetic adjustments. Since the first prototypes, the concept has undergone significant technical, design, and functional development. The focus is o... Self-balancing scooter
Jazwares: Musical instruments for children and adults
Jazwares' presence at the toy fair stands out noticeably from the classic toy environment. Instead of figures, vehicles, or building sets, the focus here is on musical instruments – but not as mere decorations or toy replicas, but as instru... A playful introduction to music
Désirée Nick - Interview in a cockroach costume
We wouldn't have expected to see Désirée Nick at the Spielwarenmesse 2017. But as a jungle queen and all-round luminary, she is of course just the right person to present the game Cockroach Duel from Schmidt Spiele. And if she's going to do... Désirée Nick - Interview in a cockroach costume
Dash learning robot – learn programming through play
The Dash learning robot gives children intuitive access to the world of programming. Developed in Silicon Valley by former Google and Apple engineers, Dash is aimed at children aged around five to ten. Playful, colorful, and interactive, th... Learn programming through play
Carrera RC: Remote-controlled vehicles, model aircraft, and drones
Carrera RC's appearance at the International Toy Fair shows how broad and diverse today's range of modern RC toys has become. The focus is not on individual effects or pure performance data, but on new play concepts that combine simple oper... Maximum fun: Remote-controlled vehicles
Carrera GO – Beginner's racetrack with pit stop and ghost car
Carrera GO has been the proven entry-level class for young racers for years. The track is aimed at children between the ages of five and twelve and combines easy handling with fast-paced action. With extensions such as GO Plus, pit stop rai... Beginner's racetrack for children
Carrera First – Race track for children
For decades, Carrera has been synonymous with fast-paced fun on the racetrack. With Carrera First, the manufacturer now offers a system that is specifically tailored to the needs of children between the ages of three and four. The child-fri... Racetrack for children
Carrera Digital 132 – Race track with technology, app, and action
Carrera Digital 132 brings the thrill of motorsport right into your living room – with true-to-life models, digital features, and numerous extensions. The system combines a classic slot car racetrack with modern technology and is aimed at a... Racetrack with technology, app, and action
BRIO: Wooden trains, play worlds, and smart tech
BRIO's trade fair presentation impressively demonstrates how classic play ideas can be combined with modern concepts without losing their original character. BRIO has been synonymous with wooden trains for generations, but has consistently ... Classic play ideas with modern concepts
LEGO BOOST - build, program, play
Programmable toys are a clear trend this year. This is also a theme at LEGO and LEGO BOOST is a real hit. The set can be used to build figures such as Vernie the robot, a cat or a guitar. Once the building blocks have been assembled, they c... LEGO BOOST - build, program, play
Bobby Car Next with lights, comfort, and horn
The Bobby Car is one of the best-known toys in German-speaking countries. Generations of children have grown up with it, and even today the vehicle is still a fixture in many children's rooms. At the trade fair, Elke Braun presents the late... News about the classic Bobby Car
Liebherr crawler excavator Siku - authentic control
At Siku, which has been owner-managed for four generations, quality is important - and it shows. You can play life with the toys. The car parking garage or the building site in the children's room are just two examples. But of course there ... Liebherr crawler excavator Siku - authentic control
AMEWI: RC model building from beginner vehicles to high-end crawlers
AMEWI's trade fair presentation clearly shows how broad the spectrum of RC model building can be today. The range extends from compact, extremely durable beginner vehicles to heavy, technically sophisticated crawlers and scaler models for e... RC model building: Beginners to high-end crawlers
ToyAward Teenager + Adults - Spielwarenmesse 2017
Presentation of the ToyAward in the Teenager+Adults category at the Spielwarenmesse 2017 in Nuremberg. ToyAward Teenager + Adults - Spielwarenmesse 2017
Until now, the little ones were left out when their older siblings raced their speedsters around the Carrera track. The new Carrera FIRST car racing track is suitable for children from the age of 3. It has an age-appropriate, simpler and more colorful design, uses cuddly cars and can be operated with a special hand controller for children's hands. The fascination with Carrera often lasts a lifetime. New developments such as the Carrera DIGITAL 132 racetrack or the Carrera GO!!! racetrack fuel the passion. The sales hit Turnator from Carrera RC now also lights up under the night sky and drones are connected to 3D goggles or VR glasses.
Children have barely outgrown babyhood and want to prove themselves. The range of toys for the little ones starts with classic wooden toys and doesn't end with fake smartphones for delicate children's hands. And who didn't love sitting on their beloved rocking horse as a child, or didn't test the nerves of those around them with daring Bobby Car rides on cobblestones? The new Bobby-Var NEXT model offers a step up with its lights, electric horn and engine noise. Things are quieter in Brio's wood-based play world or when tinkering with an ecological wooden construction set. Oi-Blocks, for example, encourage creative play with sustainable Swiss beech wood.
Children in every culture love their cuddly toys and dolls. Accordingly, the range at the world's largest toy fair is naturally an international one. In addition to the big names such as Steiff, Nici and Schildkröt, young companies from all over the world are also represented with often unusual dolls and innovative gadgets on their soft toys. Collectible dolls, which are loved well into old age, will also be making a rendezvous at the Spielwarenmesse 2017, with dolls and soft toys for all ages on the exhibition stands. Doll love lasts a lifetime. Just as many a worn plush toy will accompany the umpteenth move.
Toys, games and play in every form are the core of the Spielwarenmesse. Board games, fantasy games, magic, music, immersing yourself in play worlds with figures - the possibilities are endless. There is a wide range on offer at the Spielwarenmesse 2017. Jazwares discovery will be demonstrating how children as young as 3 years old can playfully make music with real instruments. The tricks in the Kosmos magic box reveal how to become a magician. And you can learn how to deal with cockroaches in the cockroach duel at Schmidt Spiele. With the Gravitax pro interactive marble run, the marble run has developed beyond primary school age. Children of all ages love play worlds with authentically designed play figures anyway.
Technology kits are popular. Of course, manufacturers are moving with the times: 100-kilometer-per-hour RC vehicles are becoming virtually indestructible. Fischertechnik also lets children produce the parts they want themselves using a 3D printer, which can also be built from the construction kit system. But even components purchased 50 years ago can still be used today. Good things simply remain timeless. This also applies to the tried and tested wooden blocks. Today, modern wooden toys are assembled magnetically and connected to an app via sensors. Model trains also move with the times. Märklin brought 400 new products to the 2017 toy fair for its Märklin, Trix and LGB brands alone.
Every year since 2004, the ToyAward has been presented to new products in 5 categories at the Spielwarenmesse for their degree of innovation, product concept, creativity and play idea. The Baby & Infant, PreSchool, SchoolKids, Teenager & Adults and Startup categories were joined by the new Sustainability category in 2022. After the opening of Spielwarenmesse 2017 by CEO Ernst Kick on Tuesday, January 31, 2017, the winners of this year's Toys Awards were honored in a ceremony. The Novelty Award is a highly coveted, internationally recognized award presented by a competent jury of experts. The winning companies are highly regarded in specialist circles and on the market.
Programmable toys are all the rage. LEGO, the master of building blocks, combines its plug-in elements with an app, bringing robots and cats to life. With the robots from Silverlit, even children can learn to program and control the Macro Bot via smartphone. The cuddly educational robot dash from wonders workshop also introduces children aged 6 and over to this subject matter. In addition, more and more augmented reality apps are finding their way into children's rooms, making toys on tablets visible from all sides. There is no shortage of futuristic innovations at the toy fair, such as an eball 360 scooter that can even negotiate uneven terrain by shifting its balance.
The 2017 International Toy Fair made it clear that toys are increasingly moving toward the intersection of learning, technology, and free play. Educational approaches, creative development, and technical understanding were more strongly linked without pushing the playful character into the background.
Technology played a visibly greater role at the 2017 Toy Fair than in previous years. Programmable elements, interactive play systems, and digital interfaces made their way into the product range, with access deliberately designed to be child-friendly.
In addition to innovative developments, the importance of classic toys remained unbroken. Wooden toys, building sets, board games, dolls, and stuffed animals showed that although playing habits change, basic needs remain constant.
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