With 123 Aqua, Playmobil won the ToyAward at this year's toy fair in Nuremberg. Here, children can learn at different levels. Kerstin Rauscher explains how it works. Today we are not on the children's show 1, 2 or 3 but on 123 from Playmobil. A play world for children aged between 1.5 and 4 years. Products for the very little ones who want to start playing with Playmobil at an early age and gain their first experiences.
123 is not the year for children, but three learning stages that are integrated into the game. The products grow with the children's abilities and thus promote the developmental stages of the very youngest children.
In the first learning stage, you simply have figures and animals to play with. You get to know them, feel them, can imitate the animal sounds, for example. You learn where the cat is and where the dog is. So you get to know animals and figures for the first time.
The second learning level is a little more complex and there are the first functions. The children can discover how to make figures swing or slide. This makes the game more varied and exciting. The little ones are already offered more stimulation.
In the third stage, you have to understand complex relationships. Then you become a "little expert". At Aquawelt, you are already at learning level 3, where you have various options for setting the animals and figures in motion. You can set the water in motion with a crank and also control the direction of the movement with the direction of the crank.
The concept grows with the experiences of the young children. In this way, development is constantly stimulated with new ideas for young children. Playmobil received the ToyAward at the Spielwarenmesse 2020 for this!