Build it yourself is the motto for the scooter kit. A shared experience: parents build the Micro Sprite from Micro Mobility together with their children.
Klas Bömecke: Do you have problems with your production or why do you have to sell the scooters in their individual parts? Wim Ouboter: No, it's actually an experience that you can assemble a scooter yourself with your father or mother. We have already sold so many that were already fully assembled and we have seen that it is a lot of fun when you can assemble it yourself. Klas Bömecke: Do you think that the father or mother can do it too, or is it just fun for the child who sees his parents despairing? Wim Ouboter: There is of course a video instruction where you can see exactly how to do it and anyone who can hold a wrench in their hand can put it together. It doesn't take a whole weekend either. So I can promise you that it can be assembled within an hour. Klas Bömecke: Have you tried that too? Wim Ouboter: Yes, of course I have. Klas Bömecke: And you did it in an hour? Wim Ouboter: Less than an hour, of course. Klas Bömecke: You have a small advantage! You invented it.
Wim Ouboter: Yes, that was in 1999, when we first came onto the market with the Scooter and we were producing 80,000 a day at that time. You can imagine that this was not possible with 500 people, but with 15,000 people producing them in three factories, it was a gigantic market in 1999. We are still around and we thought of something new. It's almost the same product but this time you can assemble it yourself. Klas Bömecke: You have made a conceptual cooperation with the Swedish furniture store. Build it yourself and use the Allen key as a picture on the packaging. As a customer, I feel like I've been taken on board. Wim Ouboter: That was also the hidden message. The furniture store was very successful with its furniture and this assembly experience is probably unforgettable in the end. That's why we like to be inspired by good ideas. Klas Bömecke: So you're saying that the scooter scooter in individual parts is the classic 2.0! Wim Ouboter: Among other things. We have many other classics for 2.0 but this is an option you can do, especially when the weather outside is bad and you can't ride outside anyway. Klas Bömecke: And fortunately it's a classic, you can see on many roads what the thing should look like if you put it together properly.