Build-it-yourself scooters as a classic 2.0 for children and parents

At first glance, a scooter that is not delivered fully assembled seems to require explanation. This moment of pause is intentional. The product is not only a means of transport, but also a joint project for children and parents. Assembly is part of the concept of the scooter kit and is not a subsequent step. Instead of immediate use, the focus is on working together.

The idea behind it is simple. Many products today are consumed without understanding how they work. Here, the aim is to achieve exactly the opposite. Children experience how individual components fit together, how stability is created and why certain constructions are necessary. Adults accompany this process without having to be experts themselves.

Assembly as a conscious user experience

The assembly is designed in such a way that it can be done without any prior technical knowledge. An accompanying video tutorial guides you step by step through the process. Anyone who can hold a spanner is capable of assembling the scooter completely. The time required is manageable. The finished product is ready in less than an hour. During the conversation, it becomes clear that this form of self-assembly has already been tested. Fully assembled versions were available for a long time. Only experience showed that the assembly itself has a high appeal. Doing something together creates closeness and strengthens identification with the product.

Micro Mobility Systems and the idea of participation

With this approach, Micro Mobility Systems is picking up on its own history. The company's first scooter came onto the market at the end of the 1990s. At that time, a huge market developed that could only be served with great industrial effort. Today's version builds on this period, but reinterprets the product. The focus is no longer on maximum quantity, but on the experience surrounding the product. The familiar classic remains in its basic form, but is expanded to include an additional level. The assembly process becomes part of the experience and changes the way the vehicle is perceived.

Why self-assembly is more than just a gimmick

The principle of self-assembly was chosen deliberately. People who assemble a product themselves understand it better and tend to treat it with more care. The scooter is not perceived as an anonymous object, but as the result of their own work. This feeling remains even after the first ride. The comparison with well-known DIY furniture is obvious, but it is not intended as a copy. Rather, it is about transferring a proven principle to a product for children. The result is not a craft project, but a fully-fledged scooter that can withstand the demands of everyday use.

• Joint assembly by parents and children
• Clear instructions without technical knowledge required
• Manageable time investment
• Stronger connection to the product through personal involvement

The Micro Scooter – a classic with new meaning

The approach is understood as a further development. The scooter remains what it always was, but takes on a new role. On days when riding is not possible, the assembly itself becomes a meaningful part of the product's use. The product thus functions beyond its actual purpose. With this concept, Micro Mobility Systems shows that familiar products do not have to be reinvented to remain relevant. Sometimes it is enough to change the way they are used. The assembleable scooter exemplifies this idea and shows how a classic can be reimagined in a contemporary way.