School bags with light function for safety and everyday use

Children's products that are used every day have to meet different requirements than classic toys. The focus is on function, durability and a design that is accepted by children. This is precisely the area in which the product range from Lässig, a company that has been developing bags and equipment for young families for around ten years, operates.

The product range extends from nappy bags to school bags, which are designed to meet both practical and design requirements. The focus is on a school bag that stands out thanks to its light function. The material is designed to absorb light and emit it again in the dark. This makes the child more visible in traffic. This effect is used specifically and is not distributed over the entire surface of the bag. The light reflection appears where the graphic elements of the collection are applied, ensuring that the child is easily recognisable even in poor lighting conditions.

Casual school satchels as a functional product for everyday school life

The school satchel is presented as part of a well-thought-out system. It is not only a means of transport for books and notebooks, but also part of a set designed to structure everyday school life. This includes a small sports bag for physical education, as well as a pencil case and a neck pouch. The set is complemented by a folder for pens, some of which are already equipped with colourful writing utensils. The aim is for children to be fully equipped from their first day at school without parents having to put together additional individual products. The school bag is deliberately designed to be easy to use. A twist lock allows it to be opened and closed without much effort. At the same time, the design ensures that the contents remain securely stowed away. Here, too, the focus is on everyday practicality, not technical gimmicks.

Spooky collection with reflective design elements

The school bag is part of the Spooky collection. The name refers to a graphic motif in the form of a small ghost, which serves as the central design element. These figures are not only decorative, but also fulfil a functional purpose. Light is reflected at these points, increasing the child's visibility. The safety aspect is thus integrated into the design and is not perceived as an additional foreign body. The collection is available in a variety of colours. In addition to lighter shades such as peach, there are also darker versions in black. The selection is not strictly based on gender stereotypes, but is intended to offer children a range of options with which they can identify.

Carrying comfort and ergonomic design

In addition to visibility, carrying comfort plays a central role. The shoulder straps are padded to prevent pressure points. The back of the school bag is designed to distribute the weight as evenly as possible. A sturdy handle makes it easier to carry in situations where the bag is not on the back. These aspects are particularly relevant as children carry their school bags every day for long periods of time. The price for the complete set is around £200. In conversation, this amount is justified by the extensive features and functionality. In addition to design and safety features, material quality and workmanship are also taken into account in this assessment.

Value orientation as part of brand identity

In addition to the products themselves, the company's attitude is also discussed. Lässig sees itself not only as a manufacturer of bags, but also as a brand with a clear understanding of values. Animals play a central role in this, which is also reflected in the mascots. In addition to the spirit, a donkey is part of the imagery. Furthermore, the company is committed to environmental and animal protection and supports various organisations through donations. This attitude is understood as part of the brand identity and should be reflected in the products. The school bag is thus positioned not only as a utility item, but as a product that stands for a certain standard of design, responsibility and everyday practicality.