News Navigation
News Navigation
News Navigation
What at first glance appears to be a loving joke turns out, on closer inspection, to be a well-thought-out product with a clear idea behind it. The baby bottle combines two very familiar objects that actually have nothing to do with each other in everyday life. On the one hand, there is the classic baby bottle, familiar from the first months of life. On the other hand, there is the beer mug, firmly anchored in Bavarian everyday culture, in beer gardens as well as at folk festivals. It is precisely this unusual combination that forms the core of the concept.
The basic idea behind it is quickly explained and at the same time astonishingly consistent. Children want to belong. When adults toast each other while sitting together at the table, even the youngest want to be part of the moment. The feeding mug addresses this need without making it seem ridiculous. Instead of a neutral baby bottle, a vessel has been created that is symbolically based on the beer mug, but remains completely tailored to the needs of babies and toddlers.
The Wolke 3 brand is closely associated with this idea. The feeding mug was not created on the drawing board, but out of an everyday situation. A visit to a beer garden with friends, children who want to join in the toast, and the realisation that there is actually no suitable product for this. From this moment, the idea of combining two familiar shapes developed. The fact that this idea works is also evident in how natural it feels as soon as you hold the mug in your hand. The sippy mug is not a toy in the traditional sense, but an everyday object with emotional added value. It creates a connection between parents and children without compromising on functionality or safety.
An important aspect of the product is its production location. The sippy cup is manufactured in Bavaria, which not only fits in with the design theme, but also enables short transport routes and clear quality control. The workmanship is clean, the material robust and suitable for everyday use. In terms of design, Wolke 3 focuses on clean lines. Sky blue, little clouds, friendly motifs – everything has a deliberately calm and child-friendly feel. The sippy cup comes in a decorative gift box that can be reused without much effort. A ribbon is all it takes to turn an everyday product into a fully-fledged gift item.
The sippy cup does not stand alone. A small but harmonious range has developed around it. This includes dummies with a regional connection, scarves, snack boards and snack boxes. All products use the same visual language and can be combined with each other. This creates sets that can be put together flexibly – depending on how extensive or personal the gift is to be. It is particularly striking that the focus is not on mass-produced goods, but on recognisability and cohesion in the design.
Another component of the concept is the variety of colours and motifs. In addition to classic blue, there is also pink for children who like a more playful look, as well as red for regional variants. There are also different characters and illustrations. From Bavarian classics to modern animal motifs to regionally adapted variants for other regions in German-speaking countries. This diversity does not appear random, but rather deliberate. Each motif tells a little story and appeals to different target groups. Those who like it traditional can choose the classic motif. Those who prefer something more modern will also find a suitable variant.
The possibility of individualisation is particularly interesting. The sippy cup offers its own printing area that can be customised. This means that the product is aimed not only at private customers, but also at companies. Company logos, names or simple lettering can be easily added. This creates personalised gifts for special occasions or promotional items that stand out from classic giveaways. The sippy cup thus becomes a memento that goes beyond its purely practical value.
Despite its sophisticated design and high-quality appearance, the price remains moderate. In shops, the baby mug is well below the threshold often expected for design products. This makes it accessible to a broad target group without compromising its claim to be something special. It appeals to parents, grandparents, friends of the family and anyone looking for a gift that is not interchangeable. The feeding jug strikes a chord, especially in the context of births, christenings or first birthdays.
Ultimately, the sippy cup is more than just a drinking vessel for babies. It represents a playful approach to tradition without caricaturing it. It symbolically brings children to the adult table without overwhelming them. And it shows that good product ideas often arise where everyday life, observation and a little courage come together. With the sippy cup, Wolke 3 has created a product that is practical, emotional and culturally anchored. It is precisely this combination that ensures that people not only look at it briefly, but also remember it.
Trade fair reporting Germany - Trade fair knowledge, dates & events
