Fehn: New baby toy collection
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the 2018 toy fair.
Bruno the bear - toy for baby car seat
Jenny Dettner: Oh, it's so cute! There's everything here for the very little ones! What is your trade fair highlight? Mounett Löffelmann: It's our Bruno the Bear line with his friend Sammy the Sailfish. This animal is specially designed for a Maxi-Cosi. The bear's arms and legs are connected with Velcro. You can also open the Velcro fastener, in which case it is a normal play animal. When the Velcro fastener is fastened, it practically hangs over the baby car seat with its sleeping cap. Jenny Dettner: And here the baby can also play with the fish. These extended sleeves are very popular with you in the company. We have lots of other great things here. This little monkey is cute too. Mounett Löffelmann: It's actually a sheep! Jenny Dettner: A sheep!
Cuddly sheep with long arms for holding & cuddling blankets
Mounett Löffelmann: That's not a bad thing, but some of our customers don't care, it's our cuddly sheep that holds the blanket in place all day until the child comes back in the evening. Then the child can cover itself with the blanket and cuddle with the sheep. Jenny Dettner: It's really adorable, I have to say that very clearly at this point! You come from the field of design. How long does it take to create such a cute little teddy bear? Mounett Löffelmann: You can't really put a time limit on it. Sometimes you come up with an idea while out walking. Or you sit in the office for days, you just draw in front of you and can't pin it down exactly, you look at what others have or you read books. In reality, the idea usually just comes and is there. And then you draw and draw and in the meantime more ideas come to you and the face is created. It's a process that's hard to describe, but every designer does it differently and gets different ideas. Jenny Dettner: So it's really quite sweet. Mounett Löffelmann: Nice to meet you! Jenny Dettner: Thank you very much for the lovely interview.
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