Trade fair news – current headlines
Schildkröt Dolls – Spielwarenmesse 2017
Schildkröt Dolls – Spielwarenmesse 2017
Schildkröt combines tradition with modernity. Schildkröt has been producing dolls from 1896 to the present day, making it the oldest doll manufacturer in the world.
Playmobil Ghostbusters + Dragons
Playmobil Ghostbusters + Dragons
Now it's off to Playmobil. There, presenter Simone Dericks goes in search of the new products for 2017. One new theme world is Ghostbusters. Based on the 1984 film, Playmobil has created a great adventure world for children that will probab...
Oi-Blocks Wooden construction kit
Oi-Blocks Wooden construction kit
Anyone who wants to encourage creative play in children and attaches great importance to sustainability and ecology will be delighted with the wooden building set from Oi-Blocks. Founder Klaus Ehrmann admits that, at first glance, the toy i...
NICI Cuddly Toys – Spielwarenmesse 2017
NICI Cuddly Toys – Spielwarenmesse 2017
Messe.TV visits the NICI stand, which is showing us its latest cuddly toys at the Spielwarenmesse 2017. Managing Director Thomas Pfau gives us a little insight into the latest trends in the NICI world. Our presenter fell in love straight aw...
Menderes Bağcı on gaming fun, tactics, and the appeal of bluffing
Menderes Bağcı on gaming fun, tactics, and the appeal of bluffing
The board game Cockroach Duel by Schmidt Spiele is one of those titles that provokes at first glance but then provides a surprising amount of gaming fun. The game was presented at the Toy Fair by Menderes Bağcı, who appeared not only as a p...
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Märklin model railroads
Märklin model railroads
The hobby of model railroading or model trains accompanies many enthusiasts throughout their lives. We don't know whether the word Märklin is already a synonym in the dictionary, but many people use it accordingly. And not without reason. Y...
Cockroach Duel - Strategy board game
Cockroach Duel - Strategy board game
Cockroaches! Time to call the exterminator? No - time for a cockroach duel. At Schmidt Spiele, Désirée Nick and Menderes Bagci fight a cockroach duel in a cockroach costume. Presenter Jürgen Groh talks to Axel Kaldenhoven about the idea beh...
ITCRAFT Augmented Reality App
ITCRAFT Augmented Reality App
The digital gaming experience is an issue for many toy manufacturers. The company ITCRAFT has recognized this and offers exactly that with an augmented reality app. All that is required are 3D files for the products, which are usually avail...
Ernst Kick Interview – Spielwarenmesse 2017
Ernst Kick Interview – Spielwarenmesse 2017
How are things going at the Spielwarenmesse 2017? The best person to answer this question is the "boss" himself. We talk to CEO Mr. Ernst Kick from Spielwarenmesse eG about this year's fair. We want to know what trends can be identified and...
imagno wooden building blocks with digital connection
imagno wooden building blocks with digital connection
At first glance, imagno looks like a few classic, beautiful wooden blocks. But these have it all. They can be used to build various animals using magnetic points and sensors. But that's not all. Mother or father can set a task using an app....
Helga Kreft wooden toys
Helga Kreft wooden toys
Jolly Popcorn is considered the most beautiful rocking horse in the world. It is made by Helga Kreft from pure beech wood. The rocking horse also comes with matching equipment consisting of a leather saddle, stirrups, leather halter and cur...
GraviTrax by Ravensburger
GraviTrax by Ravensburger
There are a large number of marble runs, but they tend to be aimed at younger children - is it different with Ravensburger? Here is a marble run that looks quite challenging: Gravitrax. Messe.TV took a look at what the Gravitrax Pro package...
Fischertechnik: Modular system for technical understanding
Fischertechnik: Modular system for technical understanding
Fischertechnik's trade fair appearance clearly shows why the company has held a special position in the field of technical toys for decades. Fischertechnik stands for a modular system that not only enables playful creativity, but also speci...
Self-balancing Scooter eball 360
Self-balancing Scooter eball 360
The self-balancing scooter eball 360 represents a development process that goes far beyond cosmetic adjustments. Since the first prototypes, the concept has undergone significant technical, design, and functional development. The focus is o...
Jazwares: Musical instruments for children and adults
Jazwares: Musical instruments for children and adults
Jazwares' presence at the toy fair stands out noticeably from the classic toy environment. Instead of figures, vehicles, or building sets, the focus here is on musical instruments – but not as mere decorations or toy replicas, but as instru...
Désirée Nick - Interview in a cockroach costume
Désirée Nick - Interview in a cockroach costume
We wouldn't have expected to see Désirée Nick at the Spielwarenmesse 2017. But as a jungle queen and all-round luminary, she is of course just the right person to present the game Cockroach Duel from Schmidt Spiele. And if she's going to do...
Dash learning robot – learn programming through play
Dash learning robot – learn programming through play
The Dash learning robot gives children intuitive access to the world of programming. Developed in Silicon Valley by former Google and Apple engineers, Dash is aimed at children aged around five to ten. Playful, colorful, and interactive, th...
Carrera RC: Remote-controlled vehicles, model aircraft, and drones
Carrera RC: Remote-controlled vehicles, model aircraft, and drones
Carrera RC's appearance at the International Toy Fair shows how broad and diverse today's range of modern RC toys has become. The focus is not on individual effects or pure performance data, but on new play concepts that combine simple oper...
Carrera GO – Beginner's racetrack with pit stop and ghost car
Carrera GO – Beginner's racetrack with pit stop and ghost car
Carrera GO has been the proven entry-level class for young racers for years. The track is aimed at children between the ages of five and twelve and combines easy handling with fast-paced action. With extensions such as GO Plus, pit stop rai...
Carrera First – Race track for children
Carrera First – Race track for children
For decades, Carrera has been synonymous with fast-paced fun on the racetrack. With Carrera First, the manufacturer now offers a system that is specifically tailored to the needs of children between the ages of three and four. The child-fri...
Carrera Digital 132 – Race track with technology, app, and action
Carrera Digital 132 – Race track with technology, app, and action
Carrera Digital 132 brings the thrill of motorsport right into your living room – with true-to-life models, digital features, and numerous extensions. The system combines a classic slot car racetrack with modern technology and is aimed at a...
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BRIO: Wooden trains, play worlds, and smart tech
BRIO: Wooden trains, play worlds, and smart tech
BRIO's trade fair presentation impressively demonstrates how classic play ideas can be combined with modern concepts without losing their original character. BRIO has been synonymous with wooden trains for generations, but has consistently ...
LEGO BOOST - build, program, play
LEGO BOOST - build, program, play
Programmable toys are a clear trend this year. This is also a theme at LEGO and LEGO BOOST is a real hit. The set can be used to build figures such as Vernie the robot, a cat or a guitar. Once the building blocks have been assembled, they c...
Bobby Car Next with lights, comfort, and horn
Bobby Car Next with lights, comfort, and horn
The Bobby Car is one of the best-known toys in German-speaking countries. Generations of children have grown up with it, and even today the vehicle is still a fixture in many children's rooms. At the trade fair, Elke Braun presents the late...
Liebherr crawler excavator Siku - authentic control
Liebherr crawler excavator Siku - authentic control
At Siku, which has been owner-managed for four generations, quality is important - and it shows. You can play life with the toys. The car parking garage or the building site in the children's room are just two examples. But of course there ...
AMEWI: RC model building from beginner vehicles to high-end crawlers
AMEWI: RC model building from beginner vehicles to high-end crawlers
AMEWI's trade fair presentation clearly shows how broad the spectrum of RC model building can be today. The range extends from compact, extremely durable beginner vehicles to heavy, technically sophisticated crawlers and scaler models for e...
Ravensburger GraviTrax PRO – Spielwarenmesse 2020
Ravensburger GraviTrax PRO – Spielwarenmesse 2020
For decades, Ravensburger has been committed to designing games that are not only entertaining, but also well thought-out and durable. GraviTrax fits perfectly into this category – a marble run that is deliberately not intended as a toy for...
Revell: Peppa Pig RC car, Spielwarenmesse 2020
Revell: Peppa Pig RC car, Spielwarenmesse 2020
Many people initially associate Revell with classic model kits, airplanes, tanks, or detailed RC vehicles. However, at the toy fair, it became clear that the company has long been addressing other target groups – and is consciously breaking...
Playmobil: Novelmore knight castle, Spielwarenmesse 2020
Playmobil: Novelmore knight castle, Spielwarenmesse 2020
Knight's castles have been a core part of Playmobil for decades. With Novelmore, the company is revisiting this classic theme, but significantly expanding it with a more complex narrative structure, new factions, and a stronger interconnect...
Playmobil: EverDreamerz, Spielwarenmesse 2020
Playmobil: EverDreamerz, Spielwarenmesse 2020
With EverDreamerz, Playmobil is expanding its range with a product line that is clearly aimed at children aged around seven and above and deliberately sets different priorities than classic play worlds. The focus is on friendship, the fun o...
Playmobil: 123 Aqua, Spielwarenmesse 2020
Playmobil: 123 Aqua, Spielwarenmesse 2020
With the Playmobil 1.2.3 line, the manufacturer is specifically targeting children aged between one and a half and four years old. The focus is not on classic role-playing with complex characters, but on a clearly structured play concept th...
NOCH: as in original, Spielwarenmesse 2020
NOCH: as in original, Spielwarenmesse 2020
With its own claim of “just like the original,” NOCH has clearly positioned itself in model railway and diorama construction for decades. At the trade fair, it becomes clear that this is not about individual effects or technical gimmicks, b...
Märklin: 30 years retailer initiative, Spielwarenmesse 2020
Märklin: 30 years retailer initiative, Spielwarenmesse 2020
To mark the 30th anniversary of the Märklin dealer initiative, Märklin has presented a special model that is deliberately not designed as a regular series locomotive. The anniversary locomotive is an exclusive product for specialist retaile...
LGB Cogwheel Locomotive – Spielwarenmesse 2020
LGB Cogwheel Locomotive – Spielwarenmesse 2020
The LGB cogwheel locomotive presented here is based on an extraordinary historical prototype from Switzerland. Specifically, it is a locomotive from the Furka Mountain Railway, whose history extends far beyond the Alpine region. Around a hu...
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich celebrates its 85th anniversary in 2020. The anniversary provides an opportunity to showcase the company's development and put its history into context. At the trade fair stand, this journey will be illustrated using a central moti...
Hubelino: ball track, Spielwarenmesse 2020
Hubelino: ball track, Spielwarenmesse 2020
Hubelino consistently positions its marble runs as an open construction system. The focus is not on a single track or a fixed set, but on the idea of sensibly expanding existing building blocks. This becomes clear in conversation: children ...
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich is fundamentally expanding its Schleich Wildlife range, laying the foundation for a long-term theme world. Starting in January, a narrative journey around the globe will begin, with new figures, animals, and playsets being introduc...
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Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff is celebrating its 140th anniversary – an occasion that the traditional manufacturer is deliberately using to highlight its origins, development, and continuity of craftsmanship. Steiff was founded in 1880 by Margarete Steiff, whose ...
Hubelino: roof blocks, Spielwarenmesse 2020
Hubelino: roof blocks, Spielwarenmesse 2020
With its new roof tiles, Hubelino is responding to something that has long been missing in free building: houses could be built, but they always remained without roofs. The red roof tiles now close this gap and expand the construction game ...
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick is one of the few brands in the toy industry that can openly say that it does not need any fundamental innovations. Almost a century after its introduction, the focus is not on innovation in the sense of constant product change, b...Trade fair reporting Germany - Trade fair knowledge, dates & events
