Trade fair news – current headlines
LGB Cogwheel Locomotive – Spielwarenmesse 2020
LGB Cogwheel Locomotive – Spielwarenmesse 2020
The LGB cogwheel locomotive presented here is based on an extraordinary historical prototype from Switzerland. Specifically, it is a locomotive from the Furka Mountain Railway, whose history extends far beyond the Alpine region. Around a hu...
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich celebrates its 85th anniversary in 2020. The anniversary provides an opportunity to showcase the company's development and put its history into context. At the trade fair stand, this journey will be illustrated using a central moti...
Hubelino: ball track, Spielwarenmesse 2020
Hubelino: ball track, Spielwarenmesse 2020
Hubelino consistently positions its marble runs as an open construction system. The focus is not on a single track or a fixed set, but on the idea of sensibly expanding existing building blocks. This becomes clear in conversation: children ...
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich is fundamentally expanding its Schleich Wildlife range, laying the foundation for a long-term theme world. Starting in January, a narrative journey around the globe will begin, with new figures, animals, and playsets being introduc...
Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff is celebrating its 140th anniversary – an occasion that the traditional manufacturer is deliberately using to highlight its origins, development, and continuity of craftsmanship. Steiff was founded in 1880 by Margarete Steiff, whose ...
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Hubelino: roof blocks, Spielwarenmesse 2020
Hubelino: roof blocks, Spielwarenmesse 2020
With its new roof tiles, Hubelino is responding to something that has long been missing in free building: houses could be built, but they always remained without roofs. The red roof tiles now close this gap and expand the construction game ...
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick is one of the few brands in the toy industry that can openly say that it does not need any fundamental innovations. Almost a century after its introduction, the focus is not on innovation in the sense of constant product change, b...
Hansa Realistic Animals – Spielwarenmesse 2020
Hansa Realistic Animals – Spielwarenmesse 2020
For decades, Hansa Creation has been synonymous with lifelike animal representations that go far beyond classic toys. At the current trade fair, the internationally active company is demonstrating how consistently this claim is being develo...
Goki: Knight castle ball track, Spielwarenmesse 2020
Goki: Knight castle ball track, Spielwarenmesse 2020
The Knight's Castle Ball Track from goki is one of those products where it quickly becomes clear why it has won an award. Winning the Toy Award not only recognizes a successful individual product, but above all a development process that ha...
Geomag Building Blocks – Spielwarenmesse 2020
Geomag Building Blocks – Spielwarenmesse 2020
At the Geomag booth, it quickly becomes clear that this is not just about toys, but a well-thought-out overall concept. The focus is on magnetic building blocks that can be used to construct complex figures, animals, or entire structures la...
DUO Schreib & Spiel: App at Toy Fair
DUO Schreib & Spiel: App at Toy Fair
With the use of augmented reality and virtual reality, DUO Schreib & Spiel is taking a logical step toward experience-oriented retail concepts. The focus is not on technology as an end in itself, but on the question of how products can be p...
Carrera RC: Nintendo Collectibles, Spielwarenmesse 2020
Carrera RC: Nintendo Collectibles, Spielwarenmesse 2020
Carrera RC and Super Mario have been closely linked for many years. The collaboration has its origins in the long history of Nintendo product sales in Central Europe. For Nintendo, it was an obvious choice to use the well-known Carrera bran...
Carrera Go: Paw Patrol car racing track
Carrera Go: Paw Patrol car racing track
The Paw Patrol license has been one of the strongest drivers in the toy sector for younger children for years. Figures, vehicles, and stories are present in many households and provide quick access to new play worlds. This is exactly what C...
Trends at the 2018 International Toy Fair – Interview with Ernst Kick
Trends at the 2018 International Toy Fair – Interview with Ernst Kick
The 2018 International Toy Fair was clearly influenced by a changed perspective on play. In conversation with Ernst Kick, it quickly became clear that trends cannot be designed on the drawing board, but arise from social developments.
Ravensburger Sound Quiz tiptoi Create – playful hearing test
Ravensburger Sound Quiz tiptoi Create – playful hearing test
Playing with sounds has always been one of the most intuitive forms of learning. Children respond early on to sounds, voices and recognisable things, long before they can read or understand abstract rules. This is precisely where a new game...
Steiff Soft Cuddly Friends for younger target groups
Steiff Soft Cuddly Friends for younger target groups
For generations, Steiff has been associated with a very clear image. Classic soft toys, firmly stuffed, high-quality workmanship and often intended more for collectors than for small children. It is precisely this image that is being delibe...
John play tents with Schleich toy figures for fantasy worlds
John play tents with Schleich toy figures for fantasy worlds
At first glance, unicorns and tents seem like two separate worlds. One stands for fantasy figures, the other for places of retreat in the children's room. However, when combined, they create a play concept that goes far beyond a classic pla...
Electric skateboard with self-balancing technology from Neon
Electric skateboard with self-balancing technology from Neon
At first glance, it looks like a toy from the future, but after just a few seconds on the board, it becomes clear that there is more to it than a short-lived trade fair gimmick. The single-wheel, self-balancing electronic skateboard combine...
SeatZac beanbag – seating solution for leisure and everyday use
SeatZac beanbag – seating solution for leisure and everyday use
Sometimes you don't need a complicated technical approach to stand out at a trade fair. Sometimes all you need is a product that rethinks an everyday situation. That's exactly what the SeatZac presented here does. Even the first impression ...
Micro Scooter Kit – Self-assembly is more than just a gimmick
Micro Scooter Kit – Self-assembly is more than just a gimmick
At first glance, a scooter that is not delivered fully assembled seems to require explanation. This moment of pause is intentional. The product is not only a means of transport, but also a joint project for children and parents. Assembly is...
Jofrika make-up for theatre, everyday use and fantasy
Jofrika make-up for theatre, everyday use and fantasy
It rarely looks beautiful at first. Latex, pasty masses, uneven surfaces – the early stages of make-up application seem more strange than convincing to outsiders. But this is precisely a central aspect of professional make-up: transformatio...
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Rolly Toys pedal vehicles – tractors, X-Trac Premium and more
Rolly Toys pedal vehicles – tractors, X-Trac Premium and more
Anyone who visits the Rolly Toys stand at the International Toy Fair will immediately see why this manufacturer has been a fixture in the functional toy vehicle sector for years. Combine harvesters, tractors, excavators and commercial vehic...
Fischertechnik Sensor Station: Construction game with robotics
Fischertechnik Sensor Station: Construction game with robotics
Play has changed fundamentally in recent years. Children today grow up in a world where digital applications are just as commonplace as classic building blocks.
Learn programming with Cue robot from Wonder Workshop
Learn programming with Cue robot from Wonder Workshop
The transition from classic toys to digital learning tools often happens gradually. Only at second glance does it become clear that these toys offer not only new functions, but also new educational approaches. The Cue robot is a prime examp...
Toy pet – the digital chameleon with remote control
Toy pet – the digital chameleon with remote control
It is not always the most complex concepts that remain in the memory the longest on the toy shelf. Sometimes all it takes is a simple idea, a clear mechanism and a harmonious interplay of movement, reaction and reward. It is precisely this ...
Racing car with cockpit camera – Carrera
Racing car with cockpit camera – Carrera
For decades, Carrera has been synonymous with racetracks that bring speed and technology into the living room. At the trade fair, an approach was presented that takes this familiar principle a step further. Instead of viewing the vehicle fr...
Recoil as an outdoor alternative to video games from Goliath
Recoil as an outdoor alternative to video games from Goliath
When it comes to action-packed games, many parents first think of screens, controllers and long afternoons spent sitting down. The term ‘glorification of violence’ quickly comes to mind, as does the concern that exercise and fresh air are b...
Sommerkind Lotti – Handmade dolls made from natural materials
Sommerkind Lotti – Handmade dolls made from natural materials
At first glance, Summer Child Lotti looks like a classic cloth doll. But after just a few minutes of conversation, it becomes clear that this figure is based on a carefully thought-out concept that clearly sets it apart from mass-produced i...
Polar Smash skill game from HCM Kinzel
Polar Smash skill game from HCM Kinzel
At first glance, little polar bears, penguins and a wobbly igloo look like a friendly scene from a toy world. But behind Polar Smash lies a game principle that goes far beyond mere cuteness.
Eco-friendly soft toys: natural materials instead of synthetic fibres
Eco-friendly soft toys: natural materials instead of synthetic fibres
Amidst bright colours, comic-style designs and ever-changing characters, some plush toys appear surprisingly understated at first glance. Muted colours, calm shapes and a deliberately minimalist appearance stand out – and that is precisely ...
Baby bottle with teat – the beer mug for children
Baby bottle with teat – the beer mug for children
What at first glance appears to be a loving joke turns out, on closer inspection, to be a well-thought-out product with a clear idea behind it. The baby bottle combines two very familiar objects that actually have nothing to do with each ot...
The Deep Nekton play figures: Mag Knight as a highlight – Simba
The Deep Nekton play figures: Mag Knight as a highlight – Simba
Simba has been one of the defining names in the toy industry for decades. The company stands for a wide range of products, including classic play ideas as well as products based on current media formats. A central theme in the range is the ...
Model lorry – kit from Tamiya instead of finished product
Model lorry – kit from Tamiya instead of finished product
Anyone standing in front of a detailed model lorry that resembles its larger counterpart down to the smallest component will quickly realise that this is not a toy in the traditional sense. The proportions are correct, the lines are familia...
Railway in a suitcase – compact train layout from NOCH
Railway in a suitcase – compact train layout from NOCH
For decades, railways have been one of the most enduring themes in toys and collectibles. Hardly any other hobby combines technology, design and nostalgia as consistently as model railway building. For a long time, it was considered station...
Mini Flip baby walker – convertible children's vehicle from Wishbone
Mini Flip baby walker – convertible children's vehicle from Wishbone
Anyone visiting the Spielwarenmesse will see many familiar things: balance bikes, push cars, rockers. This makes a product that cannot be clearly assigned to one of these categories all the more striking.
Microlino fully electric city car for urban areas
Microlino fully electric city car for urban areas
The first impression is clearly emotional. The little bubble car elicits spontaneous sympathy, a smile, that brief moment when technology does not seem sober, but creates a sense of closeness. The Microlino plays precisely on this effect, a...
Licensed costumes of superheroes from film and television
Licensed costumes of superheroes from film and television
When you enter the stand, you are immediately transported into a familiar world of images. Hulk, Yoda, Batman and the characters from The Incredibles are examples of a range that focuses entirely on well-known characters. Instead of free fa...
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Children's products from changing bags to school bags
Children's products from changing bags to school bags
Children's products that are used every day have to meet different requirements than classic toys. The focus is on function, durability and a design that is accepted by children. This is precisely the area in which the product range from Lä...
Kullerbü marble run play world: Car park wins ToyAward
Kullerbü marble run play world: Car park wins ToyAward
A good toy can often be recognised by the fact that children not only discover a single function, but constantly find new ways to use it. The Kullerbü car park demonstrates precisely this effect.
Creative play objects without a fixed function – Moluk
Creative play objects without a fixed function – Moluk
It's raining outside, but there's immediate movement at the exhibition stand. There are no classic play figures, no clear role models, no explanatory signs in front of the table. Instead, there are simple shapes, unusual colours and materia...Trade fair reporting Germany - Trade fair knowledge, dates & events
