Play – toys and play ideas, a wide selection for children and adults

Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.

Play ideas and toys from model trains to cuddly toys

Toys: games as part of development and everyday life

Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.

Play ideas for different age groups

Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:

• Toys that promote creativity and motor skills
• Board games for playing together with family or friends
• Construction and educational toys with a playful appeal
• Products for active indoor and outdoor play

Quality, design, and play value

In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.

Games as a shared experience

Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.

Lego and Disney as established names in the world of play

Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.