Play – toys and play ideas, a wide selection for children and adults
Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Play ideas and toys from model trains to cuddly toys
Simba-Dickie-Group Toys
The Simba-Dickie-Group from Fürth started out very small with the company Siso and now comprises 13 companies. All of them produce according to the "Made in Germany" quality standa... Simba-Dickie-Group Toys
Noch Model Railroads – Spielwarenmesse 2024
The NOCH company is known for its high-quality model railway products, which are characterized by a truly detailed design and realistic landscaping. With a wide range of accessorie... Model trains - NOCH
XL building kits - Mixitoy
Mixitoy is a new Danish brand with a focus on kits. The new company has been on the market for 2 years. It offers two products: Building boards made of EVA foam, which children can... XL building kits - Mixitoy
Mensch ärgere Dich nicht - 110 years old
"Mensch ärgere Dich nicht" is 110 years old. Who doesn't know it? The popular board game in which players have to move their pieces from the starting square to the finish line. Whi... Mensch ärgere Dich nicht - 110 years
Authentic play figures by Schleich
The triumphal march of the detailed play figures from Schleich in Schwäbisch Gmünd continues unabated. There is hardly a children's room in which the much-loved figures from the va... Authentic play figures - Schleich
Lorcana & Garten-Gauner Ravensburger game publisher
Who doesn't know the games from Ravensburger? Memory, Malefiz, Catch the Hat and many others are classics that have accompanied practically every childhood. And exciting travel gam... Lorcana & Garten-Gauner - Ravensburger game publisher
TAMIYA Model making RC vehicles
Tamiya is a renowned Japanese manufacturer of model kits and accessories, known for the high quality of its products. Their models range from detailed military vehicles to precise ... Model making RC vehicles - TAMIYA
Indoor Ball game Pitjau
The ubiquitous involuntary standstill during the corona pandemic stimulated the imagination of children, parents and toy manufacturers. Including the manufacturer People2Play. The ... Indoor Ball game - Pitjau
SPYRA Electric water guns
SPYRA presents "the best water pistols in the world" at Spielwarenmesse 2024 SPYRA is a start-up from Munich. Most of the company's water pistols are produced for traditional gamep... Electric water guns - SPYRA
Playful movement - Stapelstein
Colorful, feather-light stacking bricks get children of all ages moving. Since 2016, colorful, feather-light stacking stones have been getting young and old children's play instinc... Playful movement - Stapelstein
Talking Hands Flipbook for signing
Talking Hands is based in Frankfurt am Main and was founded in 2020. The aim of the company is to promote inclusion. The young founders Laura and Maria want to give all children ac... Flipbook for signing - Talking Hands
Booknook to build yourself Revell
Revell has been based in Bünde in East Westphalia for decades. The company will celebrate its 70th anniversary in 2026 and has been part of the Carrera and Pustefix group since 201... Booknook to build yourself - Revell
Helix building blocks - Yamba
Maximilian Saller, Managing Director of Swiss toy manufacturer Yamba, presents Yamba's innovative Helix components to us at the International Toy Fair. The company founders, an eng... Helix building blocks - Yamba
Toverlux Magic Light – Spielwarenmesse 2024
The young Danish company Toverlux will be conjuring up magical lights for the children's room and/or a seasonal atmosphere at home with fairytale silhouettes at the Spielwarenmesse... Magic light - Toverlux
Floating folding boats WOYS
The Ukrainian start-up WOYS specializes in environmentally friendly and sustainable paper toys for children. The idea was born two years ago when family man Mykola Lozinskyi, CEO &... Floating folding boats - WOYS
Zapf Creation Dolls – Spielwarenmesse 2024
Zapf Creation is a renowned German manufacturer of dolls and toys, known for its high-quality dolls, especially baby dolls. The company has a long tradition in the toy industry and... Baby Dolls - Zapf Creation
dekdek: Anti-aggression children
Movement, emotion, and design are deliberately combined at dekdek. The approach aims to provide children with a safe environment in which they can physically express their energy, ... Anti-aggression children
Ankenstein: Gypsum building blocks
Ankenstein educational toys for creative children take an approach that combines play, learning, and creative design. A play concept has been developed that actively involves child... Gypsum building blocks
Einstein Teddy Bear by Steiff
The Steiff Einstein Bear is more than just an eye-catching collector's item with a wild mop of hair. It represents a conscious combination of history, education, and Steiff's tradi... Einstein teddy bear - Steiff
Rubie's: Dragons costumes
Rubies has been producing the costume line for How to Train Your Dragon since the first movie. Matching costumes were already available for the previous installments, resulting in ... Dragons costumes - Rubie's
Carrera Digital: Camcar VR glasses
Virtual perspectives are increasingly finding their way into classic gaming systems. With VR glasses and Cam Car, the familiar racetrack is supplemented by a digital level in which... Camcar VR glasses - Carrera
Fehn: Baby toys
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the Spielwarenmesse 2019. Fehn: Baby toys
Fehn Stroller Chain – Spielwarenmesse 2019
Everyday products for infants must meet several requirements at once: they should be safe, practical, and support development. This is precisely where the new caravan stroller chai... Stroller chain - Fehn
Carrera Digital: Porsche RSR
The trade fair presentation of Porsche racing on a model scale shows how real motorsport, striking vehicle design, and detail-oriented implementation can be combined on the home ra... Porsche RSR - Carrera
Hossidesign: Morning-management
With Morning Management, Hossidesign has developed a product that arose from a very everyday situation. For many families, the start of the day is characterized by time pressure, r... Morning-management with kids
Rubie's: Marvel costumes
For many years, Rubies costumes have been synonymous with licensed costumes that closely resemble well-known characters from film and pop culture. At the trade fair, it becomes cle... Marvel costumes - Rubie's
Kids Fashion – Spielwarenmesse 2019
Within its overall range, Rubies is deliberately pursuing a different approach with its Kids line. The focus is on garments that are designed to look like costumes but can be worn ... Kids Fashion - Rubie's
Rubie's: Fortnite costumes
Digital gaming worlds are shaping pop culture today at least as much as movies or TV series. Fortnite is one of the clearest examples of this: globally present, visually distinctiv... Fortnite costumes - Rubie's
Horutsch Ride-On – Spielwarenmesse 2019
The wooden children's slide from Höllinger shows how a very simple idea can be developed into a well-thought-out play concept. The company is best known for its organic drinks, but... HoRutsch slide
Hansa Hand Puppets – Spielwarenmesse 2019
Realistically designed animal figures and hand puppets form the core of the Hansa Creation range. Talking to visitors at the trade fair, it quickly becomes clear why many of them i... Animal figures and hand puppets
Hossidesign: Develop games
Hossidesign stands for play ideas that arise from personal experiences, family observations, and everyday life with children. Behind the label is not an anonymous development proce... Develop games
Carrera RC: Power Snake
At the heart of this action toy is an unusual approach: instead of speed or classic vehicle logic, the focus is on movement itself. The remote-controlled model combines elements of... Power Snake - Carrera
Carrera RC: Red Bull helicopter
The RC helicopter presented by Carrera combines remote-controlled flying with modern technology and a clear sporty appearance. The focus is not on individual effects, but on the in... Red Bull helicopter - Carrera
Showtime: Rubies Costume fashion show
With Rubies Showtime at the toy fair, Rubies deliberately focused on staging rather than simply presenting its products. Instead of static displays, selected themed worlds were sho... Showtime: Costume fashion show
Steiff Zotty Bear – Spielwarenmesse 2019
The Steiff Zotty Bear is one of those figures that is closely linked to the history of the brand. At the toy fair, it is not presented as a mere nostalgia object, but as a delibera... Zotty bear - Steiff
Steiff: National Geographic
At the toy fair, Steiff wild animals represent not only high-quality plush toys, but also a clear statement. The focus of the presentation is a new partnership with which Steiff is... National Geographic - Steiff
Slimy Dough Genius – Spielwarenmesse 2019
Slimy modeling clay expands the well-known Slimy range with a significantly more malleable material type. In contrast to classic slime variants, the focus here is less on pulling o... Slimy: Dough Genius
Slimy: Fluffy and Hybrid
Slimy is one of those play materials that many visitors immediately associate with their own childhood. At the trade fair, however, it is clear that the brand has not stood still f... Slimy: Fluffy and Hybrid
Pustefix soap bubbles: Bubblegator
Pustefix soap bubbles have been one of the best-known outdoor play ideas for decades. Hardly any other product is so closely associated with movement, lightness, and spontaneous fu... Pustefix Bubblegator
Ludwig Köppen: Penta Ludea
Penta Ludea is not a classic board game with interchangeable origins. Behind the game lies a very personal story, linked to a long journey back to life. It was developed by Ludwig ... Strategy game Penta Ludea
Toys: games as part of development and everyday life
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Play ideas for different age groups
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
- Toys that promote creativity and motor skills
- Board games for playing together with family or friends
- Construction and educational toys with a playful appeal
- Products for active indoor and outdoor play
Quality, design, and play value
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Games as a shared experience
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Lego and Disney as established names in the world of play
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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