With Morning Management, Hossidesign has developed a product that arose from a very everyday situation. For many families, the start of the day is characterized by time pressure, repetition, and discussions. When will teeth be brushed, when will clothes be put on, when will everyone leave the house? Instead of relying on digital solutions or educational guides, an analog system has been created that makes processes visible, gives children guidance, and relieves parents.
As with many Hossidesign products, the starting point here is personal experience. The constant reminding, urging, and correcting in the morning was perceived as a burden—for parents and children alike. Morgen Management addresses precisely this issue and changes the distribution of roles. Adults no longer have to constantly structure the routine; instead, a clearly designed system takes over this task. This makes the morning comprehensible, repeatable, and calmer. Children recognize for themselves what needs to be done and in what order the tasks are to be completed.
The heart of the system is called “Lenchen.” It is deliberately not an app or digital clock, but an analog tool. Together with their parents, children determine which steps are necessary in the morning and how much time is allocated for them. These tasks are divided into individual time slots and visually represented. A key difference from traditional clocks is that Lenchen works exclusively with minutes. It is not about specific times, but about time spans. Children do not need to know what time it is, but rather recognize how much time is allocated for a task and what comes next.
Time is an abstract concept for children. Terms such as “soon,” “hurry up,” or “we have to go” are difficult to understand. Morning Management translates time into action. Each task is given its own section, and each phase is clearly defined. This also changes communication. Instead of constant reminders, a reference to the system is sufficient. Responsibility is gradually transferred to the child without additional pressure or punishment. Typical processes that can be mapped in the system are:
A central idea of morning management is the active participation of children. They help decide how much time they need for individual tasks and learn to realistically estimate how long it will take them to start their day. This process not only promotes a sense of time, but also a sense of responsibility and self-organization. Important effects of this approach are:
In an increasingly digitalized everyday world, Hossidesign deliberately focuses on an analog product. No screen, no beeps, no distractions. Morning Management is visible, tangible, and ready to use at any time. It works without electricity, without updates, and without technical barriers to entry. This reduction proves to be an advantage, especially in the morning when children are already exposed to many stimuli. The system provides structure without demanding additional attention.
Morning Management was used in our own family's everyday life over a long period of time before it was introduced. The prototype was in use for more than a year. This practical approach is reflected in the clear logic, ease of use, and suitability for everyday use. It quickly becomes clear that it's not just children who benefit. Adults also experience mornings as more structured and calmer. The product is therefore less of a toy and more of a functional everyday helper for families.
Morning Management by Hossidesign shows how a well-thought-out solution can be developed from an everyday problem. It replaces admonitions with guidance, discussions with clarity, and time pressure with comprehensible processes. Children take responsibility for their mornings, while parents gain peace of mind and clarity. Hossidesign thus remains true to its philosophy: to develop products that arise from real situations, stand up to everyday use, and provide concrete relief for families.