Pustefix soap bubbles and Bubblegator as classic games

Pustefix soap bubbles have been one of the best-known outdoor play ideas for decades. Hardly any other product is so closely associated with movement, lightness, and spontaneous fun. At the trade fair, it is clear that the basic principle remains deliberately unchanged, but at the same time is supplemented by new play approaches that meaningfully expand the familiar experience.

A classic toy for generations

The success of Pustefix is based on radical simplicity: air, soap solution, and movement. That's all it takes. It is precisely this reduction that makes it so appealing. Soap bubbles work without instructions, without technology, and without prior knowledge. Children grasp the game intuitively, while adults often associate it with their own childhood memories. The trade fair presentation makes it clear that this approach is being deliberately maintained. Instead of digital elements, the focus is on motor activity, outdoor exercise, and direct interaction. This makes the products timeless and suitable for use in a wide variety of everyday situations.

Bubblegator – a new play idea based on soap bubbles

The Bubblegator adds another dimension to the classic bubble game. It is based on a simple observation: for many children, popping bubbles is just as exciting as watching them form. This is exactly where the concept comes in. The Bubblegator combines two game actions:

• Creating bubbles and following them as they move
• Catching the floating bubbles and popping them

Movement, reaction, and coordination in free play

Without seeming didactic, the Bubblegator promotes several skills at once. Children follow the unpredictable trajectories of the soap bubbles, estimate distances, and react at the right moment. This results in playful effects such as:

• Hand-eye coordination through targeted “snapping”
• Reaction skills, as soap bubbles constantly change direction
• Movement in space, because you follow the bubbles
• Short periods of concentration without complex rules

Soap bubbles as a seasonal companion

Soap bubbles are clearly positioned as a game for the warmer months. The statement that they are the “summer tires from Easter to October” aptly describes this rhythm. As soon as the weather outside becomes more pleasant, they reappear – in the garden, on the playground, or at family celebrations. Typical places to use them are:

• Garden, yard, or terrace
• Playground and park
• Excursions and picnics
• Children's birthday parties and outdoor events

Easter promotion: soap bubbles as a small gift

At the start of the season around Easter, a special product with an Easter design will be offered. In terms of content, it remains the tried-and-tested soap bubble idea, but visually it is well suited as a small gift or souvenir – for example, as an alternative to sweets. The interview also addresses a practical aspect: instead of blowing in the traditional way, the air can be generated by pressing. This prevents liquid from being sucked in, which means less mess, especially when several children are playing.

Retaining what works, expanding the fun

The trade fair presentation clearly shows that Pustefix is not focusing on radical changes. The classic soap bubble game remains at the core. Products such as the Bubblegator complement this experience with new play ideas without distorting the basic principle. It is precisely this mixture of the familiar and small, well-thought-out enhancements that explains why soap bubbles have been popular for generations: simple, direct, playable outdoors – and without any barriers to entry.