Slimy: a classic with new materials and play experiences

Slimy is one of those play materials that many visitors immediately associate with their own childhood. At the trade fair, however, it is clear that the brand has not stood still for a long time. Instead of relying exclusively on nostalgia, the range is continuously being developed – with new consistencies, different play experiences, and a clear focus on sensory experiences. This mix of the familiar and the new characterizes the current presentation.

Fluffy as a soft highlight

A central highlight at the trade fair stand is Slimy Fluffy. This variant differs significantly from classic slime: it is extremely soft, light, and almost creamy on the surface. Kneading it creates a gentle playing sensation that clearly sets it apart from firm or highly stretchy slimes. Fluffy is therefore particularly aimed at children who like to shape, squeeze, and knead without the slime tearing or sticking too much.

Slimy fluffy kneading fun

Scent as an additional play element

In addition to the feel, the smell plays an important role. The compounds are not odorless, but deliberately scented with different fragrances. This adds another sensory level that differentiates the play experience. Scent and feel intertwine and make the individual variants clearly distinguishable.

Slimy with odor fair novelty toys Spielwarenmesse 2019
Slimy toy report Spielwarenmesse 2019

Natural ingredients and safety

During the conversation, it becomes clear that great importance is attached to the composition. Most of the slimes are based primarily on natural ingredients. The main ingredient is guar – a plant-based raw material derived from a bean – which is specially processed and combined with water to create the typical consistency. This ensures a high level of safety, even with intensive use.

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Different consistencies for different types of play

In addition to Fluffy, other variants are shown that specifically address different play needs. Hydro Slime is very fluid, but remains stable enough to be actively moved and pushed back. There are also firm, highly stretchable slimes that can be pulled extremely long without tearing. The range shows that Slimy is not a single product, but a system of different play materials.

  • Fluffy with a particularly soft, light, and creamy surface
  • Fragrances as a deliberately used sensory element
  • Natural ingredients based on guar and water
  • Very fluid to extremely firm variants for different ways of playing

Slimy fluffy plasticine Spielwarenmesse 2019
Slimy Roman Walcher Spielwarenmesse 2019 Nuremberg

Shelf life and proper handling

An important point is shelf life after opening. Since the material contains water, its lifespan depends heavily on how it is handled. If the slime is returned to the cup clean after play and sealed tightly, its consistency will be preserved for a long time. Clean hands also extend its useful life. This clearly positions Slimy as a durable play material – not a short-lived disposable item.

MesseTV Slimy report Spielwarenmesse 2019

Overall, the trade fair presentation shows that Slimy is much more than a nostalgic classic. New textures, sensory stimuli, and a conscious choice of materials consistently develop the theme of slime and adapt it to today's play habits.