Rubie's: Kids Fashion

Rubie's now also has a new collection for kids. Costumes that are also suitable for everyday wear. We were shown the new fashion line at the Spielwarenmesse 2019.

Rubies kids clothes boys
Rubies kids clothes girls

Rubie's Kids: costumes with everyday practicality

Petra Michelle Nérette: We are here at Rubie's. There are great costumes here and everything is colorful. I've also discovered costumes for little people! What's that all about? Manuela Pfeifer: The kids' line is not really a costume, but an item of clothing that can also be worn by a girl in everyday life. What's good about our products is that we have to test the costumes - because they are toys - not only according to textile guidelines, but also according to the toy standard.

MesseTV Interview rubies kids Manuela Pfeifer
Rubies kids clothes various motifs

Clothing according to toy standard

These "non-costumes" must be tested for both regulations and are therefore even safer for children than normal clothing with prints or skirts. Petra Michelle Nérette: I only see girls' clothes. Do you also make something for boys? Manuela Pfeifer: We don't just have something for girls, we haven't forgotten the boys either. Because they want to be even cooler when they're younger, we've included costumes with tractors for the boys, a ninja and a dinosaur. We will certainly expand the line even further...

Rubies show appearance Spielwarenmesse 2019
Rubies Spielwarenmesse novelties