Simba-Dickie-Group Toys

How Siso became a global player in Fürth

The Simba-Dickie-Group from Fürth started out very small with the company Siso and now comprises 13 companies. All of them produce according to the "Made in Germany" quality standard. What many people don't know is that this also includes the model train manufacturer Märklin, which was taken over by Siso in 2013. Simba Toys was founded as a family business by Fritz and Michael Sieber. In 1993, Simba Toys and Dickie Toys merged. Subsequently, other companies were acquired or insolvent companies were refloated and integrated. With headquarters in Fürth, Lavans, Langeais, California, Doetinchem and Hong Kong, the company is represented worldwide.

Simba Dickie Group toys Made in Germany BIG
Simba Dickie Group Spielwarenmesse 2024

High-quality toy brands "Made in Germany"

The "Made in Germany" quality is almost impossible to copy. The recipe for success is based on the fact that Simba-Dickie has only bought up well-known toy manufacturers and has relied on the popularity of already well-known toys such as wooden toys from Eichhorn or Bobby Cars from BIG. There is something to suit almost every child's taste, such as cuddly toys from Nicotoy.

Black Decker Workbench Smoby
Fun Park Children Playset Simba

New products from AquaPlay and BLOXIES

In 2024, the Simba-Dickie-Group will once again be scoring points with interesting new products for young fans. The AquaPlay water ride systems offer lots of fun for all fans of cool water. BOXIES are suitable for children from the age of one. These are colorful cubes with animal faces, ears and wings. They can be played with individually or stacked together. If you press the top one, the wings and ears appear.

Bloxies Motor toy Simba
Bloxies collecting fun toddlers toy fair 2024
Bloxies stacking figures Simba

New with the classic Bobby Car

The Bobby-Cars are still a classic. A model with a very soft pastel color scheme will be presented in 2024. These vehicles will all be on the market in 2024. All one to five-year-olds can look forward to lots of action and fun. At the electric filling station, they can refuel their vehicles themselves, check the tire air and pump them up. Of course, the children can also tighten the tire bolts at the filling station. Young drivers with a conventional car can refuel it at a suitable filling station and can of course also service their tires there. The "Made in Germany" quality is guaranteed by the production of both the Bobby Cars and the toy filling stations in Fürth.

Filling station Bobby Car BIG

Age-appropriate, robust and safe toys

For parents, it is crucial that the toys are safe, age-appropriate and keep the children occupied in a meaningful way. By handling the vehicles, they become more familiar with everyday life and become a part of it. Naturally, the children are proud to have a vehicle themselves, even with a filling station. Children's birthday parties become a special experience. Sima-Dickie toy vehicles can be used both outdoors and indoors. Toy cars are not only popular at home, but also in kindergartens, after-school care centers, vacation homes, hotels, vacation resorts, etc. with a big hello from the little guests. They are also easy to clean. Anyone with two or three children will appreciate the fact that these children's toys are easy to carry and store. Of course, Simba-Dickie's young customers can also inspect the vehicles in detail and take a short test drive in the store.

Fair novelty Bobby Car Spielwarenmesse 2024
Tire pressure service station Bobby Car BIG