Trade fair news – current headlines
IBM iX relies on Agentic AI in the enterprise environment
IBM iX relies on Agentic AI in the enterprise environment
At DMEXCO 2025, IBM iX focused on a topic that is currently shaping the entire industry: artificial intelligence in the form of so-called Agentic AI. This refers to autonomous systems that not only process data, but can also independently d...
TUM Beverage Technology: Research on Beer, Sensory Analysis & Algae Beverages
TUM Beverage Technology: Research on Beer, Sensory Analysis & Algae Beverages
The Chair of Brewing and Beverage Technology at the Technical University of Munich will be presenting at the trade fair together with the Weihenstephan Research Center. Current research work, new beverage production processes, and innovativ...
Pagent AI Customer Research and Learning at DMEXCO
Pagent AI Customer Research and Learning at DMEXCO
At DMEXCO, Pagent AI will be presenting a concept that dynamically and precisely adapts websites. The focus is on combining customer research with continuous learning. The AI analyses the emotions and motivations that visitors bring to a we...
CoreMedia: Content and AI for customer experience
CoreMedia: Content and AI for customer experience
At DMEXCO 2025 in Cologne, CoreMedia presented a wide range of solutions designed to help companies manage complex content structures, integrate performance data, and optimize customer experiences across numerous channels. The focus was on ...
Weyermann specialty malts for brewers and food - drinktec 2025
Weyermann specialty malts for brewers and food - drinktec 2025
Weyermann has been one of the leading manufacturers of specialty malts for 146 years. With over 100 types of malt in its portfolio and the volume it produces, the company sees itself as the global market leader. At drinktec 2025 in Munich, ...
Lanxess Nagardo and Velcorin – solutions for the beverage industry
Lanxess Nagardo and Velcorin – solutions for the beverage industry
Lanxess has been a major player in the specialty chemicals industry for many years and is a reliable partner to the international beverage industry. At drinktec 2025 in Munich, the company presented its trade fair presentation with focus on...
BrauKon brewhouse, eKon heat pump & Camba Bavaria - drinktec
BrauKon brewhouse, eKon heat pump & Camba Bavaria - drinktec
BrauKon has established itself as a specialist in brewery plant engineering for more than two decades. The Seeon-based company develops customized solutions for medium-sized breweries - from pubs to the upper mid-range. At drinktec 2025, Br...
Hopsteiner LLZ aroma and new hop variety Nobella
Hopsteiner LLZ aroma and new hop variety Nobella
Tradition and innovation are not mutually exclusive at Hopsteiner. The company has been established as a hop trading house since 1845, but its focus has long been on new products, varieties, and processing methods. At drinktec 2025, the fam...
Chicco Bellagio System – Stroller, Infant Car Seat & Child Seat up to 12 Years
Chicco Bellagio System – Stroller, Infant Car Seat & Child Seat up to 12 Years
Chicco, the international brand of the Artsana Group, has been known for decades as a multi-specialist, offering a comprehensive range of products from baby bottles to strollers. At Kind + Jugend 2025 in Cologne, the company presented its l...
Ergobaby Upsie Baby Carrier – ergonomic, compact, and affordable
Ergobaby Upsie Baby Carrier – ergonomic, compact, and affordable
Ergobaby presented its latest innovation at the Kind + Jugend 2025 trade fair in Cologne: the Upsie baby carrier. It complements the range with a compact model that has been specially developed for short carrying moments. Parents can quickl...
Julius Zöllner animal-shaped bed bumpers – New products
Julius Zöllner animal-shaped bed bumpers – New products
Julius Zöllner used Kind + Jugend 2025 in Cologne to present a new product that blends harmoniously into children's rooms: animal-shaped bed bumpers. Previously known primarily as practical baby nests, these popular accessories now feature ...
PAIDI Little Snu baby bed with conversion function to floor bed
PAIDI Little Snu baby bed with conversion function to floor bed
PAIDI presented a new addition to its product family at the Kind + Jugend trade fair: the Little Snu baby bed. It ties in with the current sleeping habits of many parents who like to have their children close by in the parents' bedroom, and...
Beurer at IFA 2025: New SC30 and SC50 sonic toothbrushes
Beurer at IFA 2025: New SC30 and SC50 sonic toothbrushes
Beurer is expanding its range with a new product area at IFA 2025. The Ulm-based company, previously known primarily for its health and wellness products, is entering the dental care market for the first time. With the SC30 and SC50 sonic t...
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Audi Q3 e-hybrid – Premiere of the compact SUV at IAA MOBILITY
Audi Q3 e-hybrid – Premiere of the compact SUV at IAA MOBILITY
Audi presented the new Q3 e-hybrid at the IAA MOBILITY in Munich. The compact SUV has been a bestseller in the premium segment for more than ten years and is now even more confident and emotive in its new generation. With digital equipment,...
TP-Link's new RV50 robot vacuum cleaner with AI on Messe.TV
TP-Link's new RV50 robot vacuum cleaner with AI on Messe.TV
At IFA 2025, TP-Link is presenting that the company is much more than just a networking specialist. In addition to Wi-Fi 7 routers, gaming solutions, and mesh systems from its Deco sub-brand, the company is focusing on its commitment to the...
Magna showcases sustainable materials and new battery concepts
Magna showcases sustainable materials and new battery concepts
At IAA Mobility, Magna is putting the spotlight on sustainability. The company is presenting a broad portfolio of materials and technologies that focus on resource conservation, recyclability, and new manufacturing processes. These solution...
Fritzbox 6690 Pro – Cable, Wi-Fi 7 and Smart Home
Fritzbox 6690 Pro – Cable, Wi-Fi 7 and Smart Home
At IFA 2025, the spotlight is on a router that sets new standards: the Fritzbox 6690 Pro. Unveiled for the first time at the trade show, it combines numerous functions in one compact device. Cable connection, tri-band Wi-Fi 7, powerful LAN,...
Sterntaler backpack, lunch box & water bottle – new products on Messe.TV
Sterntaler backpack, lunch box & water bottle – new products on Messe.TV
Sterntaler expanded its product range at the Kind + Jugend 2025 trade fair in Cologne. The focus was on a new backpack designed not only for kindergarten children but also for schoolchildren. With a capacity of 12 liters, it offers enough s...
Lazy, Crazy & Pink – new baby collection from Fehn on Messe.TV
Lazy, Crazy & Pink – new baby collection from Fehn on Messe.TV
The long-established manufacturer Fehn has expanded its range with three new characters: Lazy, the gray sloth, Crazy, the colorful chameleon, and Pink, the cheerful flamingo. The characters are lovingly designed, coordinated in modern color...
Leapmotor electric cars with a range of up to 434 km at the IAA 2025
Leapmotor electric cars with a range of up to 434 km at the IAA 2025
With an impressive appearance at the IAA 2025, Leapmotor is presenting two models that underline the ambitions of the young Chinese car brand. Still relatively new on the German market, Leapmotor is already one of the fastest growing electr...
Siemens steam drawer: steam cooking solution kitchen
Siemens steam drawer: steam cooking solution kitchen
A compact innovation will be attracting attention at the Siemens stand: a steam drawer that can be integrated into the kitchen unit. It combines space-saving design with the benefits of steam cooking and opens up new possibilities for the m...
Mercedes GLC electric - premiere of the all-electric SUV
Mercedes GLC electric - premiere of the all-electric SUV
The new all-electric GLC from Mercedes-Benz took center stage at the IAA MOBILITY in Munich. The model brings the familiar GLC DNA into an uncompromisingly electric form and combines striking design, high everyday usability and the latest t...
Schaeffler EMR4 E-Axle – compact electric drive
Schaeffler EMR4 E-Axle – compact electric drive
Schaeffler is presenting the EMR4 electric axle at IAA MOBILITY, showcasing a compact, highly efficient electric drive that sets new standards in electric powertrains. The EMR4 electric axle combines high power density, quiet operation, and...
Bosch Cookit with AI Recipe Converter: Highlight of IFA 2025
Bosch Cookit with AI Recipe Converter: Highlight of IFA 2025
At IFA 2025 in Berlin, Bosch is showcasing a feature that redefines everyday cooking: the AI Recipe Converter. This function allows any online recipe to be automatically adapted to Cookit – without manual settings or detours. Families and b...
Hama at IFA 2025: NFC payment wristband and smart home
Hama at IFA 2025: NFC payment wristband and smart home
At IFA 2025, Hama will be showcasing an NFC payment wristband that enables contactless payment independently of watches or batteries, as well as new solutions for smart homes. The presentation will be complemented by a versatile payment wri...
Hymer BMC facelift with new floor plans and design
Hymer BMC facelift with new floor plans and design
The BMC Facelift from Hymer is one of the highlights at the Caravan Salon. The series is being presented with four new layouts, available as either semi-integrated or integrated versions. The focus is on a revised exterior design that creat...
Knaus Boxtime Campervan – Lightweight construction and innovative design
Knaus Boxtime Campervan – Lightweight construction and innovative design
The Boxtime, based on the Fiat Ducato, is a key highlight in the current model range. With a completely redesigned interior, implemented using lightweight technology, it sets new standards in weight, comfort, and design. Particularly striki...
Dethleffs XL Family I – Integrated motorhome with plenty of space
Dethleffs XL Family I – Integrated motorhome with plenty of space
With the XL Family I, the manufacturer presents a motorhome that masters the balancing act between premium features and an affordable price. This fully integrated model is aimed not only at couples, but also at families and travel groups wh...
Carthago chic c-line – Premium motorhome with space concept
Carthago chic c-line – Premium motorhome with space concept
The Carthago chic c-line is one of the premium motorhomes in its class and was presented at the Caravan Salon in Düsseldorf. It is available as either a fully integrated or semi-integrated version and is aimed at a target group that values ...
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Hobby Prestige T – fully equipped luxury motorhome
Hobby Prestige T – fully equipped luxury motorhome
In Hall 5, Hobby is presenting the new Prestige T – a motorhome that hits the road fully equipped right from the start. For campers who value comfort, technology, and harmonious design, this model is set to become the new benchmark in the l...
Fendt Caravan Next 380 - Premiere at the Caravan Salon 2025
Fendt Caravan Next 380 - Premiere at the Caravan Salon 2025
Every year, Caravan Salon in Düsseldorf provides a stage for new ideas in mobile travel. With the Next 380, a new brand is now stepping into the spotlight for the first time – compact, lightweight, and focused on the essentials. The caravan...
voraus robotik: Software instead of PCs for flexible automation
voraus robotik: Software instead of PCs for flexible automation
At voraus robotik, everything revolves exclusively around software. Unlike traditional providers, the company does not sell hardware, but rather supplies software modules that can be used to control entire systems – without the usual progra...
KIT ARMAR-7: Robot recognizes speech and helps in everyday life
KIT ARMAR-7: Robot recognizes speech and helps in everyday life
ARMAR-7 is the latest humanoid robot from the Karlsruhe Institute of Technology (KIT). It is already the seventh generation in this series, which aims to support people in their everyday lives in the future.
Guttroff: Laser welding cells with cobot and safety concept
Guttroff: Laser welding cells with cobot and safety concept
Guttroff is primarily known as a gas supplier, but at the trade fair it is demonstrating how broad its portfolio has become. In addition to gases, the company has its own automation department, where it is presenting a full-package system f...
Evasive Robotics: Safe control of multiple robots in confined spaces
Evasive Robotics: Safe control of multiple robots in confined spaces
Evasive Robotics is showcasing a special project at the trade fair: robot heads decorated with flowers, known as “EvaHeads,” were created as part of a university project. The aim was to give machines emotions and enable them to interact wit...
ABB heavy-duty robots: high performance meets safety
ABB heavy-duty robots: high performance meets safety
ABB is highlighting the exceptional quality and robustness of its robots at the trade fair. The company sees itself as a clear pioneer in this field and emphasizes that it consciously goes the extra mile to deliver durable and reliable syst...
Flexible AI robotics system from TU Berlin: real-time adaptation
Flexible AI robotics system from TU Berlin: real-time adaptation
Researchers at TU Berlin are currently working on a robot system that leaves the rigid processes of traditional programs behind. Instead of fixed step-by-step commands, this robot uses a model that understands the relationships in the world...
Nabtesco showcases robotics gears, digital actuators, and exoskeletons
Nabtesco showcases robotics gears, digital actuators, and exoskeletons
Nabtesco is considered the world's largest manufacturer of cycloidal gears. Around 60 percent of all industrial robots today use these high-performance components in their axes. The company covers the entire spectrum: shaft gearboxes are mo...
Stäubli showcases mobile robotics and AI for logistics and intralogistics
Stäubli showcases mobile robotics and AI for logistics and intralogistics
At automatica, Stäubli is presenting several future-oriented systems for the logistics and production sectors. The focus is on two mobile platforms: the PF3 and a newly developed counterbalance forklift. Both vehicles are designed for auton...
Omron presents OL-450S: Mobile robot for intralogistics
Omron presents OL-450S: Mobile robot for intralogistics
Omron is presenting its new OL-450S mobile robot at the trade fair. The vehicle is designed for autonomous material transport and moves independently through warehouses and production halls. With a load capacity of 450 kilograms and a speed...Trade fair reporting Germany - Trade fair knowledge, dates & events
