Beurer with SC30 and SC50 sonic toothbrushes at IFA 2025

Beurer is expanding its range with a new product area at IFA 2025. The Ulm-based company, previously known primarily for its health and wellness products, is entering the dental care market for the first time. With the SC30 and SC50 sonic toothbrushes, Beurer is introducing an innovative solution for daily oral hygiene that focuses on performance, sustainability, and an attractive price-performance ratio.

Beurer SC30 and SC50: Sonic toothbrushes for beginners and premium users

With the SC30, Beurer presents a sonic toothbrush for the entry-level segment, while the SC50 is positioned as a premium model. Both versions offer up to 80,000 vibrations per minute and are available in four different colors. Flexibility is ensured by the complementary brush heads—whitening, plaque detection, sensitive, and clean—which are also compatible with models from other manufacturers.

Sustainable dental care: recycled materials for the handpiece and brush head

A key feature of the new sonic toothbrushes is sustainability. Both the handpieces and the brush heads are made from recycled material. Especially in the field of dental care, where brush heads need to be replaced regularly, Beurer is sending a clear signal for resource conservation. The aim is to reduce the plastic waste caused by toothbrushes in the long term.

Sonic toothbrushes for the whole family: colors and heads for individual needs

The SC30 and SC50 models are designed to appeal to users of all ages. Thanks to a variety of colors and attachments, they are particularly well suited for families where each member needs their own toothbrush. Whether for children, adults, or seniors, the combination of performance, design, and flexible brush heads makes these sonic toothbrushes suitable for everyday use by a wide range of target groups.

Price-performance advantage: sonic toothbrush technology at fair prices

Beurer's goal is to offer modern dental care technology at affordable prices. With the SC30 and SC50, high-quality sonic technology is presented at prices that also appeal to price-conscious consumers. The company wants to prove that innovation and sustainability do not necessarily have to come at a high cost.

Conclusion: Beurer wants to set new standards in dental care at IFA 2025

With the SC30 and SC50 sonic toothbrushes, Beurer is entering the dental care product market for the first time at IFA 2025. The combination of powerful performance, sustainable materials, and family-friendly design shows how consistently the company is expanding its portfolio. This opens up an attractive alternative for consumers in the field of electric dental care.