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Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Toverlux Magic Light – Spielwarenmesse 2024
The young Danish company Toverlux will be conjuring up magical lights for the children's room and/or a seasonal atmosphere at home with fairytale silhouettes at the Spielwarenmesse... Magic light - Toverlux
Floating folding boats WOYS
The Ukrainian start-up WOYS specializes in environmentally friendly and sustainable paper toys for children. The idea was born two years ago when family man Mykola Lozinskyi, CEO &... Floating folding boats - WOYS
Helix building blocks - Yamba
Maximilian Saller, Managing Director of Swiss toy manufacturer Yamba, presents Yamba's innovative Helix components to us at the International Toy Fair. The company founders, an eng... Helix building blocks - Yamba
Zapf Creation Dolls – Spielwarenmesse 2024
Zapf Creation is a renowned German manufacturer of dolls and toys, known for its high-quality dolls, especially baby dolls. The company has a long tradition in the toy industry and... Baby Dolls - Zapf Creation
Ankenstein: Gypsum building blocks
Ankenstein educational toys for creative children take an approach that combines play, learning, and creative design. A play concept has been developed that actively involves child... Gypsum building blocks
Einstein Teddy Bear by Steiff
The Steiff Einstein Bear is more than just an eye-catching collector's item with a wild mop of hair. It represents a conscious combination of history, education, and Steiff's tradi... Einstein teddy bear - Steiff
dekdek: Anti-aggression children
Movement, emotion, and design are deliberately combined at dekdek. The approach aims to provide children with a safe environment in which they can physically express their energy, ... Anti-aggression children
Fehn: Baby toys
Fehn stands for great baby toys like no other company. We had designer Mounnett Löffelmann show us the new Aiko & Yuki collection at the Spielwarenmesse 2019. Fehn: Baby toys
Carrera Digital: Camcar VR glasses
Virtual perspectives are increasingly finding their way into classic gaming systems. With VR glasses and Cam Car, the familiar racetrack is supplemented by a digital level in which... Camcar VR glasses - Carrera
Rubie's: Dragons costumes
Rubies has been producing the costume line for How to Train Your Dragon since the first movie. Matching costumes were already available for the previous installments, resulting in ... Dragons costumes - Rubie's
Rubie's: Fortnite costumes
Digital gaming worlds are shaping pop culture today at least as much as movies or TV series. Fortnite is one of the clearest examples of this: globally present, visually distinctiv... Fortnite costumes - Rubie's
Carrera Digital: Porsche RSR
The trade fair presentation of Porsche racing on a model scale shows how real motorsport, striking vehicle design, and detail-oriented implementation can be combined on the home ra... Porsche RSR - Carrera
Fehn Stroller Chain – Spielwarenmesse 2019
Everyday products for infants must meet several requirements at once: they should be safe, practical, and support development. This is precisely where the new caravan stroller chai... Stroller chain - Fehn
Kids Fashion – Spielwarenmesse 2019
Within its overall range, Rubies is deliberately pursuing a different approach with its Kids line. The focus is on garments that are designed to look like costumes but can be worn ... Kids Fashion - Rubie's
Rubie's: Marvel costumes
For many years, Rubies costumes have been synonymous with licensed costumes that closely resemble well-known characters from film and pop culture. At the trade fair, it becomes cle... Marvel costumes - Rubie's
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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