Messe.TV in conversation with Anna Ermann from PLAYMOBIL at the Press News Show. Our presenter Klas Bömecke explores the world of PLAYMOBIL. The video shows a small selection of the 170 new products that PLAYMOBIL is presenting at this year's Spielwarenmesse 2016 in Nuremberg.
Klas Bömecke: It looks familiar here, I remember it from my own playroom: Playmobil. Anna Ermann: Exactly. Welcome to Playmobil. This is our new soccer arena. You are very welcome to try it out for yourself. Klas Bömecke: That's Tipp-Kick, isn't it? Didn't we used to have the same thing with two wooden figures? Anna Ermann: It's similar, but the game principle is a bit different. We have a completely new, great one-hand shot function here. It's much easier to use.
Klas Bömecke: The little men used to always have buttons on top. Anna Ermann: That's right. You had to hold the little men with one hand and you could shoot with the other. And if you have smaller children now, for example from the age of 5, you can shoot a goal very easily and very precisely with one hand. Klas Bömecke aims and shoots and the ball lands in the goal. Klas Bömecke: You see, and I scored a goal straight away. Anna Ermann: But only because I wasn't paying attention beforehand. Klas Bömecke: Okay, then you can attack now. Anna Ermann aims for goal but Klas Bömecke is able to hold. Klas Bömecke: What else is new in the Playmobil world? You'd think everything had already been invented.
Anna Ermann: That's true, but our developers never run out of ideas. That's why we're introducing 170 new products this year. For example, the beautiful new princess castle. (Points to a large, elaborately decorated fairytale castle) With everything that today's princess needs: We have dresses to put on and change into. We have combable horses with us, with really great hair. Klas Bömecke: To be honest, that's competition for Barbie, isn't it? Anna Ermann: Of course, the girls decide what they prefer to play with. There's the masked ball where the prince and princess meet. And of course there are also lots of well-known and popular fairytale motifs. You can discover a frog. You can discover a long pigtail hanging out of the tower window. Klas Bömecke: I always thought Playmobil was a boys' game. Anna Ermann: It used to be - that's right. It really is a classic "boys' brand". But now almost as many girls play with Playmobil as boys.
A new Playmobil development from this year is shown - sailing ship, pyramid and figures with lances and swords appear in the picture. Klas Bömecke: This is where things get historical. Romans and Egyptians meet. Anna Ermann: This is where it gets historical. We take a little trip back in time to the Egyptians and Romans. We have Caesar and Cleopatra who are meeting and toasting each other with glasses. We have a mystical pyramid: In dark blue, which looks quite mysterious and in which there are lots of treasure hiding places and different traps that offer lots of play opportunities for the children.
Anna Ermann: We have a special highlight here: the new cruise ship. Klas Bömecke: Cruises have also become fashionable for the grown-ups in recent years. Anna Ermann: (Smiles) Yes, that's right and the little ones are of course on board. It was a long-cherished wish of many children. We get up to 100 letters a month from children telling us what else they want from Playmobil. The cruise ship has been at the top of the wish list for many years and now we have realized it for the first time this year. Klas Bömecke: Wishes come true. Anna Ermann: Definitely with Playmobil.
Klas Bömecke: What is your personal favorite at Playmobil? Anna Ermann: My personal favorite is actually the cruise ship this year, I think it's really great, and I would certainly have liked to have had it as a child.