Play – toys and play ideas, a wide selection for children and adults
Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Play ideas and toys from model trains to cuddly toys
Alloy Alley and Mini Metal Racers from Toysmith
Small vehicles have been one of the most stable segments in the toy market for decades. With the Alloy Alley Pull Back Cars and Mini Metal Racers, Toysmith shows how classic play m... Vehicles to play with and collect
Palm Pals and Spudsters plush figures with character
Small plush figures with a clear idea and well thought-out concept have established themselves as an independent segment in the toy market in recent years. Plush figures with character
Life cycle kits for butterflies, ants and ladybirds
Scientific topics are often difficult to convey to children in a way that they can grasp. This is exactly where Insect Lore's life cycle kits come in. The products enable children ... Observing the life cycle of insects
Spin Master Paw Patrol Dino Vehicle Rocky for the Dino Movie
The Paw Patrol series has been one of the most successful formats in the preschool sector for years. Hardly any other animated series has achieved a comparable presence in children... Dino Vehicle Rocky
Outdoor game Guess Who? and Tetris Tumble from Buffalo
Large-format games have been one of the more striking trends in the leisure sector for several years. What used to be a classic table game played in the living room now often appea... Large-format games for outdoors
Beanie Bouncer toys from Ty for exercise and fun
Toys don't have to be complex to delight children. Sometimes a simple idea is enough – if it's well executed. The Beanie Bouncer toys from Ty follow exactly this principle. Beanie Bouncer soft toys
Rail Cube building block system with magnetic train for children
Toys that combine construction principles with technical concepts are among the segments experiencing particularly dynamic growth in the international toy market. The Rail Cube mon... Building block set monorail system
Toniebox 2 with Pokémon figures for children
For several years now, the Toniebox has been one of the most successful audio play systems for children. With the new collaboration between tonies and Pokémon, the concept now incl... tonies with Pokémon figures
USS Enterprise with Top Gun licence from Cobi
The USS Enterprise from Cobi is more than just another building block set. With 6,100 pieces, four Nano Jets and an official Top Gun licence, it marks the culmination of a series t... Aircraft carrier USS Enterprise
Squishmallows as a global brand universe
Squishmallows will soon be celebrating their tenth anniversary. What began as a plush toy line has developed into an international lifestyle brand under the umbrella of Jazwares. Squishmallows soft toys
Loops Lab Board combines music and technology
Loops Lab is a music mixing console that turns figures into instruments and makes bands sound on a board. Each figure represents its own instrument, and each placement on the stage... Music tool for children and adults
Folkmanis Puppets focuses on hand puppets and play
Anyone passing by the Folkmanis Puppets stand at the Toy Fair in the Javits Convention Centre will quickly realise that this is not about effects, electronics or short-lived trends... Animals as realistic hand puppets
Shashibo as a screen-free game with magnets
At first glance, Shashibo looks like a cube, but behind its compact form lies a construction principle that can be transformed into over 100 shapes. Fold, twist, reconnect – every ... Screen-free game as digital detoxYume brings Hello Kitty Soccer Fans as blind boxes
At the New York Toy Fair, Yume is presenting a range that combines two global themes: the appeal of Hello Kitty and Friends and the worldwide enthusiasm for football, known as socc... Hello Kitty as a soccer player
Brio Flora: a new game for children
At the New York Toy Fair, Flora is being presented as a product that is more than just another addition to Brio's range. The concept is new, having been launched in Europe just a f... Haptic game for children
Discover Wild Republic Snuggleluvs and Poppykins
When you enter the Wild Republic stand, you quickly realise that this is not just about soft toys. Snuggleluvs and Poppykins represent a toy concept that combines weight, haptics a... Wild Republic cuddly toys
Carrera Hybrid combines slot car racing with AI
At the Toy Fair in New York, Carrera is focusing on a system that is deliberately understood as a further development of classic slot car racing. Carrera Hybrid has been available ... Carrera Hybrid Car Racing Track
Ravensburger presents Spider-Man Gravitrax set
Visitors to the Ravensburger stand at this year's Toy Fair will encounter a licensed highlight for the autumn: the Spider-Man Gravitrax set. Gravitrax with Marvel Super Heroes
Primal Hatch Megalodon as a toy experience
When Spin Master introduced Primal Hatch under the Jurassic World label last year, it wasn't just about a new character. It was about an experience. An egg that appears to open its... Spin Master Primal Hatch
Bruder innovations for agriculture, construction and more
The VarioCar 2026 series marks a logical step forward for Bruder in the further development of functional toy vehicles. The new concept comprises four different vehicles, all equip... New products at Bruder
Schleich expands portfolio in the US market
The US market remains a strategically important environment for Schleich. It is here that decisions are made about which product lines are internationally scalable and which adjust... New Schleich figures
Spirograph as an art project and Marshmallow Madness
For around 60 years, Spirograph has been synonymous with geometric patterns, gears and interlocking circles. The brand has accompanied generations. Now the concept is being expande... Social dynamics instead of screen time
Julius Zöllner animal-shaped bed bumpers – New products
Julius Zöllner used Kind + Jugend 2025 in Cologne to present a new product that blends harmoniously into children's rooms: animal-shaped bed bumpers. Previously known primarily as ... Julius Zöllner animal-shaped bed bumpers
Lazy, Crazy & Pink – new baby collection from Fehn on Messe.TV
The long-established manufacturer Fehn has expanded its range with three new characters: Lazy, the gray sloth, Crazy, the colorful chameleon, and Pink, the cheerful flamingo. The c... Fehn Lazy, Crazy & Pink
Fischertechnik construction kits
Fischertechnik is a company headquartered in Tumlingen near Stuttgart that manufactures its products exclusively in Germany. The company mainly operates in three areas: firstly, to... Construction kits - Fischertechnik
Carrera hybrid racetrack
Carrera racetracks have been providing fun for children and adults for decades. Carrera celebrated its 60th anniversary in 2023, as did the well-known Pustefix brand. Carrera, Aust... Hybrid racetrack - Carrera
Toy vehicles BRUDER Toys
BRUDER is a renowned manufacturer of high-quality toy vehicles that are characterized by their detailed replication of real vehicles. The robust models offer an authentic play expe... Toy vehicles - BRUDER Toys
RC vehicles for beginners and professionals - CARSON
Carson, part of the Simba-Dickie Group in Fürth, Franconia, celebrates its 30th anniversary in 2024. Carson specializes in RC vehicles for beginners as well as ambitious model car ... RC vehicles for beginners and professionals - CARSON
The twisted spooky night DREI MAGIER
Schmidt Spiele have been present in children's rooms and at the family table for over 100 years. The Berlin-based company has a broad range of products: Board games, card games, pl... The twisted spooky night - DREI MAGIER
Model making miniature worlds Faller
Miniature worlds in the field of model making have been the specialty of the Faller company from the Black Forest for over 70 years. The company produces injection-molded models, p... Model making miniature worlds - Faller
Flops Flip-the-Flop – Spielwarenmesse 2024
Flops' product universe can be described as a "phygital universe", as it features both physical, i.e. haptic, components and digital ones. But what exactly does this mean? We asked... Flip the Flop by Flops
Toys and party articles - Happy People & TIB Heyne
Toys and party articles have been the specialty of Happy People and TIB Heyne from Bremen for over 50 years. Heyne's products are modeled on the original articles in a childlike ve... Toys and party articles - Happy People & TIB Heyne
Electric vehicles for children - INJUSA
The family-run company INJUSA has been producing almost 90% of its products in Spain in the province of Alicante, more precisely in Ibi, for 75 years. The company sells most of its... Electric vehicles for children - INJUSA
Racing car models iXO
iXO Racing Models is a company based in Macau. Production took place in Portugal until rising labor costs there prompted the company to produce in China and Bangladesh. The headqua... Racing car models - iXO
DIY Camera kit JollyLook
JollyLook from Ukraine, now based in Slovakia due to the war, manufactures educational equipment such as instant cameras, projectors and instant printers. Evgeniy Ivanov's company ... DIY Camera kit - JollyLook
Track 0 steam locomotives - Lenz
The Lenz company has been dedicated to building model railroads for 40 years. About 20 years ago, company founder Bernd Lenz, who initially came from the model railway electronics ... Track 0 steam locomotives - Lenz
Märklin model railways – world-famous traditional manufacturer
The world-famous traditional model train manufacturer Märklin has been producing model trains since the end of the 19th century. Originally founded in Göppingen in 1859, the compan... Model trains - Märklin
True-to-original Siku toy vehicles
The Siku brand from the long-established company from Lüdenscheid is probably not missing in any child's room. The plastic models from the associated Wiking range often accompany a... True-to-original toy vehicles - Siku
Simm Toys – Spielwarenmesse 2024
Simm Spielwaren is a family business with a 50-year tradition in the development and production of high-quality toys made of sheet metal and plastic. The LENA and DARDA brands are ... Simm Toys
Cuddly toy school of magical animals - Heunec
Cuddly soft toys for children - this is what the company Heunec from Upper Franconia stands for, now in its 3rd generation and transitioning to the 4th generation. The products of ... Cuddly toy school of magical animals - Heunec
Toys: games as part of development and everyday life
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Play ideas for different age groups
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
- Toys that promote creativity and motor skills
- Board games for playing together with family or friends
- Construction and educational toys with a playful appeal
- Products for active indoor and outdoor play
Quality, design, and play value
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Games as a shared experience
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Lego and Disney as established names in the world of play
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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