Loops Lab music mixing console for creative bands

Loops Lab is a music mixing console that turns figures into instruments and makes bands sound on a board. Each figure represents its own instrument, and each placement on the stage immediately triggers a sound.

The system combines physical elements with digital technology and is aimed at children and adults alike. Loops Lab is not a toy with background noise, but a standalone music tool.

Loops Lab as a character-based music mixer

At the centre is a board that functions as a stage. As soon as a character is placed on it, it plays its individual sound. The guitar plays guitar, the drums play drums, the bass plays bass. If you tap on a character, it reacts with more energy – the sound becomes more intense, lively and dynamic. The roles are clearly defined:

• Drummer for rhythm and beats
• Melody player for main motifs
• Bassists as the tonal foundation
• Vocalists for the vocal level

Bands, genres and DJ manipulators

Each band has its own genre. Funk is just as much a part of it as electro rock or country. However, it is crucial that these genres do not remain closed. A bassist from another band can be added, as can a singer or a drummer. This creates new combinations that deliberately play with stylistic boundaries. New to the range are the DJ Manipulators. They expand the system with additional interventions in tempo and energy. If you want it faster and more beat-heavy, choose a band with more beats or combine specific elements. The instruments remain the same, but the character changes. Music becomes malleable without requiring complicated technology.

Physical and digital technology combined

Loops Lab was born out of an experiment to combine physical and digital technology. According to the manufacturer, the response to the first prototypes was overwhelming. Music proved to be an obvious interface: intuitive, immediate and accessible to different age groups. The board is accompanied by an app that acts as an ‘audio brain’. Additional functions can be controlled there. Nevertheless, the principle remains haptic. Figures are placed, touched and combined. At its core, it's about feeling and trying things out – not complex menu navigation. The system is recommended for ages six and up. It is particularly popular with children between the ages of ten and twelve. At the same time, another phenomenon is emerging: adults are also buying Loops Lab for themselves. Music lovers are discovering the board as a low-threshold gateway to rhythm and arrangement.

Starter set, glow light and extensions

The starter set is the first step. It includes the board and a wireless band. From there, the system can be expanded. Additional bands with their own genres can be added. Individual figures are also available, which can be purchased separately and are assigned to a specific band. A Glow Light expansion brings visual effects into play and is particularly suitable for parties. Music is not only audible, but also visually staged. The starter set is priced at $139. An additional band costs $69.99. Individual figures cost between $60.99 and $70.99. Loops Lab is distributed via Amazon, selected specialist shops and its own website. The product is currently available in the USA, with a market launch in Europe planned for the fourth quarter.

Target groups including children, collectors and kidults

In addition to its core target group of school-age children, Loops Lab is specifically targeting new buyer groups. Effect figures are designed to appeal to adults and collectors in particular. The term ‘kidults’ describes adults who consciously discover playful products for themselves. The system thus straddles the line between toy, music tool and collector's item. It offers structure without seeking to replace an instrument. Those who want to try out the basics of music will find an intuitive approach here. Those who simply want to combine beats can do so as well. Loops Lab music mixing console for creative bands is an example of a hybrid product that combines analogue interaction and digital sound processing. Music is created through characters, genres and combinations. Individual sounds become a song – and a board becomes a stage for experimentation.