Cranpool: Whirlpools as a highlight at the trade fair - why the focus is deliberately on them

Anyone entering the trade fair stand immediately recognizes what it's all about: whirlpools. Images of water, relaxation and wellness characterize the first impression. For Cranpool, this clear focus is no coincidence. There is a pragmatic answer to the question of why whirlpools in particular take center stage at Heim und Handwerk: They are much easier to present in their original form at a trade fair than classic swimming pools or DIY kits. Visitors can see the product fully assembled, assess the proportions and experience the effect first-hand.

Bathing fun for the garden for decades

Since the late 1960s, Cranpool has been involved in swimming fun for the whole family in their own garden. Over the years, this has resulted in a wide range of products including swimming pools, do-it-yourself kits and whirlpools. At the trade fair, however, there will be a deliberate focus. Whirlpools have an emotional appeal and are easy to understand: you see them, you understand them - and you can immediately imagine how they will be used in your own garden. This direct approach plays a decisive role, especially at a public trade fair such as Heim+Handwerk.

The trade fair highlight: a special whirlpool concept

At the center of Cranpool's trade fair stand is a model that differs from many other whirlpools in terms of its design. The Canadian manufacturer has developed a patented system that combines several functional aspects. The first striking feature is the height of the pool. While the entrance is lower, the height on the opposite side rises significantly. This gradient is not just a question of appearance, but also has a noticeable effect on the user experience. The concept is complemented by an integrated waterfall of exceptional width, which is part of the massage experience. It is not a decorative element, but a functional component of the system and is unique in the industry in this form.

Protected relaxation - designed for outdoor use

The special height profile also serves another purpose. As the hot tub was specifically designed for outdoor use, protection from the wind and weather plays a key role. Thanks to the higher back, you sit shielded and protected - even in cooler temperatures or strong winds. This aspect is crucial for Cranpool: the hot tub should not only be used in the height of summer, but all year round. The structural protection increases comfort and significantly extends the service life without the need for additional structural measures.

Energy consumption openly addressed

The topic of energy is deliberately not ignored. A whirlpool is a luxury product - this is clearly stated. At the same time, Cranpool shows that its operation can be sensibly integrated into existing energy concepts. If you have a photovoltaic system, you can generate some of the electricity for the whirlpool yourself and thus reduce running costs. The hot tub is therefore not viewed in isolation, but as part of an overall system comprising the house, garden and energy supply.

Price classification and target groups

The price classification is also transparent. Whirlpools range across a broad spectrum, depending on size, equipment and usage concept. Clear orientation values are given:

• Entry-level prices for classic hot tubs from around €12,000
• Higher-quality models depending on features and comfort
• Swim spas with an extended range of functions up to around 40,000 euros

Why whirlpools work so well at the trade fair

In conclusion, it becomes clear why whirlpools have such a strong presence at Heim+Handwerk. They can be shown in their entirety, are almost self-explanatory and immediately create images in the minds of visitors. This makes them the ideal trade fair product for exhibitors like Cranpool.

• Can be presented fully assembled
• High experience and emotionality factor
• Clear idea of later use in your own garden

Wellness as a long-term decision

The trade fair presentation shows that wellness in the home is increasingly seen as a conscious, long-term decision. Design, comfort, protection and energy aspects intertwine. Cranpool is positioning the whirlpool not as a short-term trend, but as a durable product that creates quality of life - for many years to come.