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Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Playmobil: Novelmore knight castle, Spielwarenmesse 2020
Knight's castles have been a core part of Playmobil for decades. With Novelmore, the company is revisiting this classic theme, but significantly expanding it with a more complex na... Fantasy Castle
Playmobil: EverDreamerz, Spielwarenmesse 2020
With EverDreamerz, Playmobil is expanding its range with a product line that is clearly aimed at children aged around seven and above and deliberately sets different priorities tha... Playmobil Collectibles
Playmobil: 123 Aqua, Spielwarenmesse 2020
With the Playmobil 1.2.3 line, the manufacturer is specifically targeting children aged between one and a half and four years old. The focus is not on classic role-playing with com... Playmobil 123
NOCH: as in original, Spielwarenmesse 2020
With its own claim of “just like the original,” NOCH has clearly positioned itself in model railway and diorama construction for decades. At the trade fair, it becomes clear that t... NOCH Model Landscaping
Märklin: 30 years retailer initiative, Spielwarenmesse 2020
To mark the 30th anniversary of the Märklin dealer initiative, Märklin has presented a special model that is deliberately not designed as a regular series locomotive. The anniversa... Märklin Special Edition
LGB Cogwheel Locomotive – Spielwarenmesse 2020
The LGB cogwheel locomotive presented here is based on an extraordinary historical prototype from Switzerland. Specifically, it is a locomotive from the Furka Mountain Railway, who... Furka Locomotive
Schleich: 85 years play figures, Spielwarenmesse 2020
Schleich celebrates its 85th anniversary in 2020. The anniversary provides an opportunity to showcase the company's development and put its history into context. At the trade fair ... 85 Years of Schleich
Hubelino: ball track, Spielwarenmesse 2020
Hubelino consistently positions its marble runs as an open construction system. The focus is not on a single track or a fixed set, but on the idea of sensibly expanding existing bu... Ball Track
Schleich: Wildlife with Tom & Ted, Spielwarenmesse 2020
Schleich is fundamentally expanding its Schleich Wildlife range, laying the foundation for a long-term theme world. Starting in January, a narrative journey around the globe will b... Wildlife Journey
Steiff: 140th anniversary, Spielwarenmesse 2020
Steiff is celebrating its 140th anniversary – an occasion that the traditional manufacturer is deliberately using to highlight its origins, development, and continuity of craftsman... 140 Years of Steiff
Hubelino: roof blocks, Spielwarenmesse 2020
With its new roof tiles, Hubelino is responding to something that has long been missing in free building: houses could be built, but they always remained without roofs. The red roo... Roof Bricks
Steiff: Hansel hemp teddy bear
For many people, Steiff is associated with one thing above all else: classic teddy bears, high-quality workmanship, and a long history that extends far beyond the toy market. This ... Hemp Teddy Hansel
Tipp-Kick: table soccer, Spielwarenmesse 2020
Tipp-Kick is one of the few brands in the toy industry that can openly say that it does not need any fundamental innovations. Almost a century after its introduction, the focus is ... Tipp-Kick: table soccer
Hansa Realistic Animals – Spielwarenmesse 2020
For decades, Hansa Creation has been synonymous with lifelike animal representations that go far beyond classic toys. At the current trade fair, the internationally active company ... Plush Animals
Goki: Knight castle ball track, Spielwarenmesse 2020
The Knight's Castle Ball Track from goki is one of those products where it quickly becomes clear why it has won an award. Winning the Toy Award not only recognizes a successful ind... Knight Marble Run
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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