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Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Geomag Building Blocks – Spielwarenmesse 2020
At the Geomag booth, it quickly becomes clear that this is not just about toys, but a well-thought-out overall concept. The focus is on magnetic building blocks that can be used to... Magnetic Blocks
DUO Schreib & Spiel: App at Toy Fair
With the use of augmented reality and virtual reality, DUO Schreib & Spiel is taking a logical step toward experience-oriented retail concepts. The focus is not on technology as an... AR App Duo
Carrera RC: Nintendo Collectibles, Spielwarenmesse 2020
Carrera RC and Super Mario have been closely linked for many years. The collaboration has its origins in the long history of Nintendo product sales in Central Europe. For Nintendo,... Carrera RC & Nintendo
Carrera Go: Paw Patrol car racing track
The Paw Patrol license has been one of the strongest drivers in the toy sector for younger children for years. Figures, vehicles, and stories are present in many households and pro... Paw Patrol Track
Trends at the 2018 International Toy Fair – Interview with Ernst Kick
The 2018 International Toy Fair was clearly influenced by a changed perspective on play. In conversation with Ernst Kick, it quickly became clear that trends cannot be designed on ... Trends International Toy Fair 2018
Ravensburger Sound Quiz tiptoi Create – playful hearing test
Playing with sounds has always been one of the most intuitive forms of learning. Children respond early on to sounds, voices and recognisable things, long before they can read or u... Soundquiz as a playful hearing test
Steiff Soft Cuddly Friends for younger target groups
For generations, Steiff has been associated with a very clear image. Classic soft toys, firmly stuffed, high-quality workmanship and often intended more for collectors than for sma... Soft Cuddly Friends by Steiff
John play tents with Schleich toy figures for fantasy worlds
At first glance, unicorns and tents seem like two separate worlds. One stands for fantasy figures, the other for places of retreat in the children's room. However, when combined, t... Creative play: play tents and toy figures
Electric skateboard with self-balancing technology from Neon
At first glance, it looks like a toy from the future, but after just a few seconds on the board, it becomes clear that there is more to it than a short-lived trade fair gimmick. Th... Electric self-balancing skateboard
SeatZac beanbag – seating solution for leisure and everyday use
Sometimes you don't need a complicated technical approach to stand out at a trade fair. Sometimes all you need is a product that rethinks an everyday situation. That's exactly what... Beanbag for leisure and everyday use
Micro Scooter Kit – Self-assembly is more than just a gimmick
At first glance, a scooter that is not delivered fully assembled seems to require explanation. This moment of pause is intentional. The product is not only a means of transport, bu... Micro Scooter: Scooter Kit
Jofrika make-up for theatre, everyday use and fantasy
It rarely looks beautiful at first. Latex, pasty masses, uneven surfaces – the early stages of make-up application seem more strange than convincing to outsiders. But this is preci... Professional make-up
Rolly Toys pedal vehicles – tractors, X-Trac Premium and more
Anyone who visits the Rolly Toys stand at the International Toy Fair will immediately see why this manufacturer has been a fixture in the functional toy vehicle sector for years. C... Pedal vehicles from Rolly Toys
Fischertechnik Sensor Station: Construction game with robotics
Play has changed fundamentally in recent years. Children today grow up in a world where digital applications are just as commonplace as classic building blocks. The digital and analogue worlds united in play
Learn programming with Cue robot from Wonder Workshop
The transition from classic toys to digital learning tools often happens gradually. Only at second glance does it become clear that these toys offer not only new functions, but als... Learn programming with Cue robot
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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