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Play is more than just a pastime – it is creativity, discovery, enthusiasm. We showcase play ideas and products that appeal to children and adults alike: well thought-out, high-quality and fun.
Children's vehicles: Robust Dino Explorer off-road vehicle
Children's vehicles have been a fixture in playgrounds, courtyards and gardens for decades. What has changed, however, is the technical complexity of these products. Electric drive... Children's vehicles with electric drive
Hybrid multicopter – copter with camera system from Walkera
Anyone walking through the trade fair and looking at the usual drone stands will quickly recognise a familiar pattern: compact multicopters, short flight times, a clear focus on le... Hybrid multicopter with generator drive
Schleich Horse Club riding stable play world - lots of play figures
A new chapter is beginning at Schleich. With the Horse Club, the company is introducing a product world that is not limited to a single playset or figure, but was conceived from th... Horse Farm Play World – Schleich Horse Club
Plush sheep toy: Friendsheep Wolly Sunshine – Heunec
Plush toys are more than just companions in the nursery. They represent closeness, comfort and reliability, often over many years. At a time when toys are increasingly designed to ... Plush toy sheep Wolly Sunshine
Fragenhelden - asking questions, telling stories
With the question heroes, children can use small buttons to ask questions, tell stories or have stories told to them. Of course, you can also cuddle the little plush heroes. Fragenhelden - asking questions, telling stories
Moustaches and beards: tools of transformation - Mustaches
The stand immediately catches the eye. Amongst classic trade fair appearances, it seems like a deliberate break with expectations. What appears playful at first glance quickly turn... Beards as tools of transformation
Agricultural vehicles for children – Bruder toys
Toy vehicles have changed significantly in recent years. What used to consist mainly of rigid models is now part of complex play systems that replicate real work processes, technic... Agricultural vehicles – Bruder
Drifting, oversteering and understeering: RC cars from Sturmkind
What at first glance looks like a remote-controlled car defies almost all classic categories on closer inspection. The vehicle doesn't just drive, it reacts. It skids, oversteers, ... A different kind of remote-controlled car
Heroes of the City – from TV series to play world
For years, the toy industry has been observing how classic product lines are changing. Series formats, digital platforms and physical toys are increasingly converging. One example ... Heroes of the City toys
Coffee House play shop for children
Food is one of the earliest experiences that children consciously perceive in everyday life. It structures the day, creates rituals and is always socially charged. This is exactly ... Play shop: Coffee House
Ball as a construction kit – from puzzle to football
Toys that combine movement, creativity and construction operate in a special area of tension. They must be robust, intuitive to use and at the same time leave room for imagination.... From puzzle to football
Gentle play worlds for babies: Bruno the Bear from Fehn
Toys for babies operate in a sensitive area. They should stimulate, calm and be safe, while also accompanying the everyday life of young families. Trade fairs repeatedly demonstrat... Toys for babies
Baby Annabell – doll from Zapf Creation celebrates birthday
Twenty years is a remarkable period of time in the fast-paced toy market. Trends come and go, characters disappear, new concepts replace old ones. The fact that a doll has remained... Twenty years of Baby Annabell
Agent Hunt Board Game: Digital Game Mechanics from Schmidt Spiele
Schmidt Spiele's appearance at this year's toy fair is deliberately different from previous years. Whereas last year cockroaches attracted attention, this year agents are taking ce... Agent Hunt – Schmidt Spiele
Playing fulfills far more than just an entertaining function. For children, it is a central part of their development, promoting motor skills, creativity, and social skills. For adults, on the other hand, playing often stands for relaxation, shared experiences, or conscious breaks from everyday life. The articles in this category show how diverse the concept of play is today – as a learning process, a leisure activity, and a connecting element between generations.
Games are increasingly being developed in a differentiated way to cater to different age groups and interests. While age-appropriate requirements and safety are the main focus for children, aspects such as sophistication, design, and shared experiences play a greater role for adults. Typical topics covered in the entries include:
In addition to the pure game principle, quality and design are becoming increasingly important in games. High-quality materials, well-thought-out concepts, and durable products are gaining in importance—both for parents and adult users. The contents explain how to recognize good play value and why durable, well-designed products are often more sustainable than short-lived trends.
Playing games brings people together. Whether in a family setting, among friends, or across generations, playing games together promotes exchange, communication, and cohesion. The focus is not on the result, but on the shared experience. The articles show how games can help to facilitate such experiences and bring different age groups together.
Toys are a central component of many play worlds. Brands such as Lego and Disney in particular demonstrate how versatile modern toys can be. Whether classic sets, themed accessories, or detailed action figures – toys appeal to different age groups and cover a wide range of interests. In addition to plastic products, there are also wooden versions that deliberately focus on durability and haptics, placing toys in a sustainable context. A large selection of toys makes it possible to find the right toy for individual preferences – from creative building to collecting well-known character worlds.
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