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Adidas Terrex - White trail running shoes
White shoes for trail running? What was Adidas thinking? At first glance, you really wonder how they came up with the idea of designing sports shoes for outdoor running in white. Messe.TV presenter Jürgen Groh wanted to know the idea behind... Adidas Terrex - White trail running shoes
Deuter Backpacks – Outdoor 2017
When it comes to backpacks, Deuter stands for experience and tradition. This year there are a lot of new products from the backpack specialist. Trade fair TV presenter Petra Nérette is shown the new Futura series, which promises improvement... Deuter Backpacks
EuroSCHIRM - trekking umbrella
At first glance just an umbrella - but EuroSCHIRM claims: The most stable umbrella in the world. Messe.TV presenter Petra Nérette would like to take a closer look and put it to the test. She also asks the question: Who actually needs an umb... EuroSCHIRM - trekking umbrella
Interview Olaf Perwitzschky, Outdoor and alpine expert
At Outdoor Friedrichshafen, we talk to the renowned outdoor and alpine expert Olaf Perwitzschky, who traveled to the fair despite a broken collarbone. He is a test editor at Alpin magazine and knows the outdoor industry like no other. He ta... Olaf Perwitzschky, Outdoor and alpine expert
Jack Wolfskin - outdoor clothing 100% recycling
Sustainability is a major topic in the outdoor industry - including at Jack Wolfskin. In summer 2018, the outdoor clothing manufacturer is set to launch a world first: TEXAPORE ECOSPHERE. The sports fashion manufacturer has already won the ... Jack Wolfskin - outdoor clothing 100% recycling
JOBE Stand-Up Paddle Boards
Stand-up paddling is becoming increasingly popular. But what are the actual differences between stand-up paddle boards? To get an answer to this question, our Messe.TV presenter made her way to JOBE. The water sports experts introduced her ... JOBE Stand-Up Paddle Boards
Leatherman multi-tools
Little space requirement and many possible uses - the Leatherman! The multi-tools offer many functions and are particularly popular with men. The toolbox for the trouser pocket that should always be at the ready for outdoor activities. But ... Leatherman multi-tools
Lowa Alpine Boots – Outdoor 2017
If you're heading into the mountains, you need good shoes. LOWA stands for high-quality mountain boots like no other brand. The company can look back on 90 years of experience - but what new products can you discover at Outdoor? Join our pr... Lowa Alpine Boots
Lowa Trekking Shoes – Outdoor 2017
When you hear LOWA, the first thing that comes to mind is mountaineering boots, but the range goes much further. We are shown breathable trekking shoes that are waterproof and have a practical quick-release fastener. But what is the LOWA sh... Lowa Trekking Shoes
Mountain Hardwear - waterproof backpack
When you're out and about outdoors, you naturally want your things to stay dry. We ask Mountain Hardwear to show us a rucksack that can withstand 24 hours of rain. Mountain Hardwear - waterproof backpack
Ortlieb Bikepacks - waterproof bike bags
Transporting luggage on your bike can lead to very unpleasant experiences. With Ortlieb bike bags, things are different. The waterproof bike bags or bikepacks sit securely and allow you to cycle comfortably despite your luggage. Especially ... Ortlieb Bikepacks - waterproof bike bags
Petra Thaller - Outdoor Against Cancer
We talk to Petra Thaller, the founder of Outdoor Against Cancer, or OAC for short. After suffering from cancer herself, she recognized the positive influence of outdoor activities during cancer treatment. With OAC, she now wants to give peo... Petra Thaller - Outdoor Against Cancer
Schöffel - alpine trousers
Schöffel pants for alpine use offer many functions. At the outdoor trade fair in Friedrichshafen, we were shown what is currently in fashion: functional clothing that is also suitable for everyday wear. Functional outdoor clothing doesn't n... Schöffel - alpine trousers
Skylotec Rider 3.0 - via ferrata set
If you're on a via ferrata, you want to be well secured. Skylotec is presenting the Rider 3.0 via ferrata set at the 2017 Outdoor trade fair, making it the Gold Winner of the Industry Award. Messe.TV presenter Jürgen Groh, who gets weak kne... Skylotec Rider 3.0 - via ferrata set
Stefan Reisinger - division manager Outdoor Friedrichshafen
We talk to Stefan Reisinger, the division manager of Outdoor Friedrichshafen. In 2017, the trade fair will take place a month earlier in the year for the first time and with a new sequence of days - how is this going down with exhibitors an... Stefan Reisinger - division manager Outdoor Friedrichshafen
SWIZA - swiss army knife
Many people think of Switzerland when they hear the word pocket knife. In addition to the pocket knife that many people remember from their childhood, a "new" Swiss pocket knife has been available from SWIZA for around two years. Messe.TV p... SWIZA - swiss army knife
The North Face - Ventrix jacket
One of The North Face's innovations at Outdoor in Friedrichshafen is the Ventrix jacket. The special feature of this material is the insulation. The principle of the insulating jacket for mountaineers and outdoor athletes is based on slits ... The North Face - Ventrix jacket
The North Face - waterproof jacket
A highlight this year from The North Face is the Apex Flex jacket. This highly waterproof jacket combines the advantages of a softshell jacket and a hard shell jacket. Outdoor sports enthusiasts will be able to purchase the jacket in stores... The North Face - waterproof jacket
outdoor is a trade fair for leisure equipment and outdoor leisure activities. In 2017, it took place from June 18 - 21 at the exhibition grounds in Friedrichshafen, one month earlier than in previous years. The start of the trade fair on a Sunday was intended to give retailers the opportunity to visit the trade fair without losing a sales day.
In 2017, the focus was on the 4 trends of microadventure, sustainability, tailrunning and bouldering. Half of sales in the outdoor industry are generated in the clothing segment. In terms of sustainability, compostable T-shirts, jackets and pants made from recycled plastic bottles, some with a membrane made from recycled material, shoes made from natural wool and sports shoes that do not use environmentally harmful colors were on display at the trade fair stands. For the popular sport of trail running, the range extended from extremely lightweight road running shoes to extremely robust, cushioning running shoes with good grip tread soles. The exhibitors also had a wide range of climbing shoes for the booming sport of bouldering. And, of course, many manufacturers also had the perfect equipment for a short trip at the weekend. This outdoor trend of incorporating short outdoor adventures into everyday life has established itself under the term micro-adventure.
A white running shoe caught our eye at the Adidas stand. The Terrex Zero Dye collection does not use any dye and is made from recycled materials. LOWA attaches great importance to producing its classic mountain shoes in Germany, and the manufacturer also presented breathable trekking shoes and a total of 6 different categories of sports shoes. At Euro Schirm, we saw the most stable umbrella in the world, with a lightweight 208gr, perfect for trekking. The traditional company Deuter, known for its backpacks for 100 years, presented the new Futura series with improved design, form, function and features. Mountain Hardwear presented special waterproof rucksacks for alpinists, while Skylotec presented the Rider 3.0, an Industry Award-winning via ferrata set. In the textile sector, Jack Wolfskin offered a world first in the Texapore Ecoshere jacket collection, where both the outer fabric and the waterproof membrane are made from recycled material. Schöffel presented new PFC-free alpine pants with sun protection. Water sports enthusiasts were interested in the stand-up paddle boards from JOBE, while cyclists inspected the waterproof bike bags from ORTLIEB. Swiza and Leatherman had useful utensils such as multi-tools on hand for those who are out and about.
The Messe.TV team took the opportunity at outdoor 2017 to interview outdoor and alpine expert Olaf Perwitzschky from Alpin magazine. He was very impressed by the enormous range of extremely lightweight equipment, from jackets and rucksacks to shoes, and was looking forward to the big outdoor party at the exhibition grounds with a good 3,000 people. Mr. Stefan Reisinger, the division manager of outdoor Friedrichshafen, told us about the international significance of outdoor in Friedrichshafen, as evidenced by the 965 exhibitors from 40 nations and trade visitors from 90 countries. He was also pleased about the great response from the media in the first few days of the trade fair. In the run-up to the fair, 120 journalists had already gathered on Saturday for a tour of the new products.
Short trips into nature and spontaneous breaks from everyday life were very much in vogue in 2017. The right equipment for this should be lightweight, space-saving, and versatile—ideal for weekend tours, trekking days, or urban nature experiences. The trade fair showed how functional design and compact construction can be combined.
Outdoor Friedrichshafen 2017 was characterized by new developments in the clothing segment. Sustainability was not just a buzzword, but was reflected in numerous product concepts and material innovations. Bio-based fabrics, recycled fibers, and ecological production processes played a central role.
In 2017, the trade fair expanded its range of topics to include sporting leisure activities that had previously received less attention. Trail running, water sports, and urban outdoor use were specifically highlighted—with suitable equipment for dynamic forms of movement and changing areas of use.
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