StyleShoots: Efficient product photography for sports and outdoor brands

Exempt fashion and product photos in seconds – with Styleshoots

In the world of e-commerce and online retail, product presentation plays a crucial role. High-quality, cropped product photos are essential for convincing potential customers. Styleshoots offers an innovative solution that allows companies to create professional images for their brands in no time and with minimal effort. At ISPO, we spoke to Joris Brüggen, who explained the technology behind Styleshoots and showed us how easy it really is to use.

Automated product photography with perfect lighting

Styleshoots is a compact photo solution for fashion and product photography that is particularly suitable for e-commerce. The system combines automatic lighting, a high-quality Canon camera and specially developed software that cuts out products within eight seconds. "With a simple tap on the iPad, the system takes two pictures – one with and one without lighting. The software automatically recognises the contours of the product and creates a completely isolated image that can be used directly in the online shop," explains Brüggen. This solution is particularly interesting for online retailers and fashion companies, as it saves a lot of time and money. Instead of having to rely on expensive photographers and time-consuming image editing, every employee can now create perfect pack shots in a matter of seconds.

For clothing, accessories and shoes – one solution for all products

The system is not only suitable for outerwear such as jackets, shirts and blouses, but can also be used for trousers, shoes, bags and accessories. Special mannequins are available for outerwear and underwear, as well as an additional table for smaller products. ‘With our additional podium, shoe and bag manufacturers can photograph their products just as easily and professionally,’ says Brüggen. Even large fashion companies such as H&M, Macy's and Alibaba in China are already using the solution for their product photography.

Faster online sales through automated image processing

One of the biggest advantages of Styleshoots is its fast and seamless integration into e-commerce. The finished images no longer need to be laboriously edited or cropped – they can be uploaded directly to the online shop and used for marketing purposes. ‘The faster you can present your products online, the faster you can sell them,’ emphasises Brüggen. And this is exactly where the system comes in: optimising work processes and increasing efficiency in online retail. The device is sold exclusively, not rented, and is already represented in 36 countries with over 500 systems installed.

Future plans: From photos to videos and moving content

The development of Styleshoots is far from complete. Brüggen reveals that new solutions are already in the works: ‘We started with a table for flat fashion products, then developed our vertical device for standing clothing. In the future, we want to offer solutions for videos and live models.’ This could soon enable the company to set new standards in digital product presentation – another step towards fully automated photography for online retail. Styleshoots is a revolution for online shops and fashion companies that need quickly and efficiently cropped product photos. We are excited to see what innovations the company will present in the coming years!